Bob Kweller

Bob Kweller

Work History

Work History
Oct 1997 - Apr 2009

Vice President-List Management division of United Online 

  • - Created from scratch sales channel thru list brokers and agencies.- Consistently achieved ambitious sales goals-and for a number of years was the top producing salesperson- Managed key external business partner relationships with large clients- Developed strategic annual media plans for large email and web ad campaigns-utilizing loyalty/rewards promotions- Sold on-line media that included CPA, CPM, CPC, co-reg and hybrid pricing- Responsible for email campaigns totaling 200 million + emails annually- Managed production and client interface on multiple campaigns-

Resigned April 3, 2009

Feb 1987 - Aug 1996


NCM Direct Marketing

 Founded and operated this media company that specialized in marrying local cable television advertising and insert programs Designed promotions for JC Penney, AT&T, AIG and others to run simultaneous direct response ad campaigns that generated measurable revenue.

Nov 1973 - Feb 1987

Vice President-Direct Marketing

Transamerica Marketing Services-div of Transamerica Corp.

  •  Responsible for selling and implementing direct response marketing programs for varying products and services: consumer loans, auto, life insurance, accident insurance, rental car services, travel. Sold and negotiated annual contracts with consumer companies in the oil, department store, banking, credit card and travel industries to implement third party marketing programs. Responsible for implementing direct response marketing programs in Australia, Japan, England, France and Germany. Member of Board of Directors of intermediate division and responsible for board reporting on all marketing programs




The American College


The American College


Parsons College


Jogging, community service, gourmet cooking, travel.


13+ years experience selling online media programs to B2C companies looking to reach targeted groups of consumers on the internet.In depth knowledge of email/

co-registrations/newsletters/web ads-and all types of media pricing.