Associate Director of Graduate Career Services
- Denver, CO
A seasoned executive and proven leader for strategic marketing and online advertising activities that excels in fast-paced, innovative environments, developing profitable products and effective digital marketing initiatives. A strong team-builder with expertise in revenue generation and profitable channel development.
Location analytics data provider to multi-unit retail and hospitality operators in China
ClickBank 2010 - 2012
Global e-commerce platform for digital products
Vice President of Marketing
Responsible for all operational and strategic marketing activities, including product development, marketing communications, pricing, social media, content development, website design, media and public relations, tradeshows and events, lead generation, training and knowledge transfer, brand and creative development and awareness, and promotional initiatives that establish ClickBank as the most trusted and profitable platform for online entrepreneurs to promote and sell digital products around the world. Lead a team of marketing and product development professionals and establish the go-to-market strategy for a $450 million e-commerce platform, payment processing and affiliate/performance marketing network. Also has responsibility for the global initiatives of supporting e-commerce transaction growth in Europe, Latin America and Asia. Manage and lead strategy for the language translation processes that support the business worldwide. Drive incremental net revenue through advertising sales programs and strategic partnerships that directly impact $2 million EBITDA. Act as the primary sponsoring executive for all product development and maintenance projects to the IT teams. A key member of the executive team reporting to the CEO and COO.
onTargetjobs 2006 - 2009
The web's largest portfolio of niche job boards
Vice President of Strategic Marketing
Lead the product development and strategic planning for the Niche Job Board group. Responsible for new product development, product lifecycle, and annual marketing plans for the healthcare, biomedical/pharma, medical device, and restaurant/hospitality job board properties. Manage and develop a team of product directors and managers, P&L accountability for site technology, content and functionality. Lead collaborative product feedback and development teams with sales and account management leadership. Develop and execute on presentation and data layer transitions for legacy business units into enterprise web services products supporting over $68 million in revenue. Act as the primary sponsoring executive for all IT product development and maintenance projects for industry job board sites. Institute website analytics and metrics management tools and processes to monitor traffic levels and website performance. Additional responsibilities included the strategic planning and tactical delivery of all traditional and online marketing programs for the Healthcare division of onTargetjobs. Responsible for online products, marketing services, social media, print media campaign management, direct marketing execution and list acquisition, email acquisition and retention marketing programs, PR, traffic generation, online and offline advertising, association and channel partner management and event/exhibit support.
Avis/Budget Group (Budget Truck Rental)2006
Nation's second largest truck rental company, a subsidiary of Avis Budget Group
Head of Internet Marketing & E-Commerce
Direct the online marketing plan and strategy for transitioning the enterprise reservation process off of national call center and local dealer channels toward Internet. Manage in-house and agency teams of marketing associates, analysts, consultants, implementation agencies, IT and project managers to support revenue channel of over $80 million. Plan, develop and support marketing efforts to the consumer, commercial and resale sites. Source and select all third-party agency partners. Manage paid Search Engine Marketing, organic Search Engine Optimization, Paid Inclusion, Customer Support functions and direct all online advertising buys. Support and drive the information architecture and design of new consumer site with a development budget of over $1 million.
Digitally Unique 2005-2006
Online retailer focused on consumer electronics and IT products
Director of E-Commerce
Responsible for developing and managing all third party programs to drive qualified traffic to the site and for acquiring new content to drive conversions to sales. Managed paid search, natural search engine optimization, comparison shopping engines, affiliate sales channel, portal placements, and media planning and buying. Implemented best-of-breed site search functionality to increase sales by 60% over previous solution.
Avenue A | Razorfish Search 2004-2005
Search Engine Management arm of the Internet's largest independent interactive agency
Director of Account Management & Affiliate Strategy
Responsible for strategic planning and execution of paid search campaigns, training and supervision of a team of senior strategic account managers and analysts. Managed and implemented methodologies for maximizing profitability of advertising campaigns deployed through Google, Yahoo!, MSN and syndication partners. Supported and provided business development for the implementation and program management of clients' affiliate partner programs. Provided strategy, recommendations and implementation plans for search engine optimization, performance-based display advertising, and site conversion improvement. Deployed client-facing documents, reporting and account manager review processes. Managed key client relationships generating over $2 million in direct agency revenues.
LinkShare Corporation 2000-2004
Largest pay for performance affiliate marketing network on the Internet
Senior Program Manager
General manager of key clients' online performance marketing and sales agency programs. Strategic management for company clients including Chase, Ford Direct, Disney, Columbia House, Dell, and Carlson Hotels Worldwide. Planned, launched and managed over 30 online marketing programs, generating more than $56 million in direct revenue and lead generation value for clients. Responsible for design, budget, implementation and execution of marketing plans. Coordinated account teams of developers, technical support, copywriting, data analysts and traffic managers to drive client results. Skilled in affiliate performance marketing operations, deploying permission-based e-mail campaigns, and management of paid search placements, paid inclusion, and sponsored display advertising.
Pediatric Web 1999-2000
Healthcare content portal for physicians
Director of Marketing
Developed and implemented strategic marketing and sales plan for start-up healthcare information portal and website design and hosting platform. Implemented online affiliate network and strategic content partnerships with pediatric offices nationwide.
Teknologie Asset Konsultieren 1998-1999
IT and asset management group, Züg Switzerland
Strategic Management Consultant,
Developed and implemented IT-based asset management systems for LawLandee, Inc., a manufacturer/distributor/retailer of children's apparel in China. Responsible for the specification, selection, and implementation of financial management and inventory control systems. Built the IT supply chain plan leading to securing $5 million of venture capital for operational expansion.
Disky Business, Inc. 1988-1996
Retail music and video store
Founder and Chief Executive Officer
Designed and implemented business, marketing, and capital formation plans. Managed site selection and lease negotiations. Supervised all aspects of advertising, financial planning, budgeting, information systems, merchandising design, publishing, joint venture activities, human resource, tax and legal compliance issues. Took start-up from its inception to a market leader position within three years, becoming one of the highest grossing independent music retailers in a five-state area. Introduced electronic IT solutions for both customer and internal activities, including inventory control, point-of-sale, music sampling, in-house publications and special ordering.