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Summary

A seasoned executive and proven leader for strategic marketing and online advertising activities that excels in fast-paced, innovative environments, developing profitable products and effective digital marketing initiatives. A strong team-builder with expertise in revenue generation and profitable channel development.

SELECTED ACCOMPLISHMENTS

  • Developed product roadmaps and multi-year strategic marketing plans for digital e-commerce platform driving over $450 million annual sales.
  • Built a comprehensive marketing team driving double-digit growth in the digital products vertical.
  • Manage major website redesign and information architecture processes to support $28 million EBITDA.
  • Implemented marketing automation processes integrating enterprise email systems and CRM system.
  • Initiated a tradeshow and event marketing program generating over $35 million in new account sales.
  • Developed and managed global marketing programs generating more than $46 million in incremental sales.

Work History

2016Present

Associate Director, Graduate Career Services

Daniels College of Business, University of Denver
20122015

Chief Marketing Officer

LocalGravity AG

Location analytics data provider to multi-unit retail and hospitality operators in China

20102012

Vice President Marketing

ClickBank

ClickBank                                                                                                                                                                        2010 - 2012

Global e-commerce platform for digital products

Vice President of Marketing

Responsible for all operational and strategic marketing activities, including product development, marketing communications, pricing, social media, content development, website design, media and public relations, tradeshows and events, lead generation, training and knowledge transfer, brand and creative development and awareness, and promotional initiatives that establish ClickBank as the most trusted and profitable platform for online entrepreneurs to promote and sell digital products around the world. Lead a team of marketing and product development professionals and establish the go-to-market strategy for a $450 million e-commerce platform, payment processing and affiliate/performance marketing network. Also has responsibility for the global initiatives of supporting e-commerce transaction growth in Europe, Latin America and Asia. Manage and lead strategy for the language translation processes that support the business worldwide. Drive incremental net revenue through advertising sales programs and strategic partnerships that directly impact $2 million EBITDA. Act as the primary sponsoring executive for all product development and maintenance projects to the IT teams. A key member of the executive team reporting to the CEO and COO.

20062009

Vice President Strategic Marketing

onTargetjobs

onTargetjobs                                                                                                                                                                      2006 - 2009

The web's largest portfolio of niche job boards

Vice President of Strategic Marketing

Lead the product development and strategic planning for the Niche Job Board group. Responsible for new product development, product lifecycle, and annual marketing plans for the healthcare, biomedical/pharma, medical device, and restaurant/hospitality job board properties. Manage and develop a team of product directors and managers, P&L accountability for site technology, content and functionality. Lead collaborative product feedback and development teams with sales and account management leadership. Develop and execute on presentation and data layer transitions for legacy business units into enterprise web services products supporting over $68 million in revenue. Act as the primary sponsoring executive for all IT product development and maintenance projects for industry job board sites. Institute website analytics and metrics management tools and processes to monitor traffic levels and website performance. Additional responsibilities included the strategic planning and tactical delivery of all traditional and online marketing programs for the Healthcare division of onTargetjobs. Responsible for online products, marketing services, social media, print media campaign management, direct marketing execution and list acquisition, email acquisition and retention marketing programs, PR, traffic generation, online and offline advertising, association and channel partner management and event/exhibit support.

20062006

Head of Internet Marketing & e-Commerce

Avis Budget Group

Avis/Budget Group (Budget Truck Rental)2006

Nation's second largest truck rental company, a subsidiary of Avis Budget Group

Head of Internet Marketing & E-Commerce

Direct the online marketing plan and strategy for transitioning the enterprise reservation process off of national call center and local dealer channels toward Internet. Manage in-house and agency teams of marketing associates, analysts, consultants, implementation agencies, IT and project managers to support revenue channel of over $80 million. Plan, develop and support marketing efforts to the consumer, commercial and resale sites. Source and select all third-party agency partners. Manage paid Search Engine Marketing, organic Search Engine Optimization, Paid Inclusion, Customer Support functions and direct all online advertising buys. Support and drive the information architecture and design of new consumer site with a development budget of over $1 million.

20052006

Director of e-Commerce

Digitally Unique

Digitally Unique                                                                                                                                                                 2005-2006

Online retailer focused on consumer electronics and IT products

Director of E-Commerce

Responsible for developing and managing all third party programs to drive qualified traffic to the site and for acquiring new content to drive conversions to sales. Managed paid search, natural search engine optimization, comparison shopping engines, affiliate sales channel, portal placements, and media planning and buying. Implemented best-of-breed site search functionality to increase sales by 60% over previous solution.

20042005

Director of Account Management

Avenue A | Razorfish

Avenue A | Razorfish Search                                                                                     2004-2005

Search Engine Management arm of the Internet's largest independent interactive agency

Director of Account Management & Affiliate Strategy

Responsible for strategic planning and execution of paid search campaigns, training and supervision of a team of senior strategic account managers and analysts. Managed and implemented methodologies for maximizing profitability of advertising campaigns deployed through Google, Yahoo!, MSN and syndication partners. Supported and provided business development for the implementation and program management of clients' affiliate partner programs. Provided strategy, recommendations and implementation plans for search engine optimization, performance-based display advertising, and site conversion improvement. Deployed client-facing documents, reporting and account manager review processes. Managed key client relationships generating over $2 million in direct agency revenues.

20002004

Senior Program Manager

LinkShare Corporation

LinkShare Corporation                                                                                                     2000-2004

Largest pay for performance affiliate marketing network on the Internet

Senior Program Manager

General manager of key clients' online performance marketing and sales agency programs. Strategic management for company clients including Chase, Ford Direct, Disney, Columbia House, Dell, and Carlson Hotels Worldwide. Planned, launched and managed over 30 online marketing programs, generating more than $56 million in direct revenue and lead generation value for clients. Responsible for design, budget, implementation and execution of marketing plans. Coordinated account teams of developers, technical support, copywriting, data analysts and traffic managers to drive client results. Skilled in affiliate performance marketing operations, deploying permission-based e-mail campaigns, and management of paid search placements, paid inclusion, and sponsored display advertising.

19992000

Director of Marketing

Pediatric Web

Pediatric Web                                                                                                                                                                              1999-2000

Healthcare content portal for physicians

Director of Marketing

Developed and implemented strategic marketing and sales plan for start-up healthcare information portal and website design and hosting platform. Implemented online affiliate network and strategic content partnerships with pediatric offices nationwide.

19981999

Strategic Management Consultant

Teknologie Asset Konsultieren

Teknologie Asset Konsultieren                                                                                                1998-1999

IT and asset management group, Züg Switzerland

Strategic Management Consultant,

Developed and implemented IT-based asset management systems for LawLandee, Inc., a manufacturer/distributor/retailer of children's apparel in China. Responsible for the specification, selection, and implementation of financial management and inventory control systems. Built the IT supply chain plan leading to securing $5 million of venture capital for operational expansion.

19881996

Founder & Chief Executive Officer

Disky Business, Inc.

Disky Business, Inc.                                                                                                              1988-1996

Retail music and video store

Founder and Chief Executive Officer

Designed and implemented business, marketing, and capital formation plans. Managed site selection and lease negotiations. Supervised all aspects of advertising, financial planning, budgeting, information systems, merchandising design, publishing, joint venture activities, human resource, tax and legal compliance issues. Took start-up from its inception to a market leader position within three years, becoming one of the highest grossing independent music retailers in a five-state area. Introduced electronic IT solutions for both customer and internal activities, including inventory control, point-of-sale, music sampling, in-house publications and special ordering.

Education

Masters of Business Administration

University of Denver

Bachelor of Science

University of Colorado