Regional Sales Manager
Weather Central, LP
Sold high-end technical software, systems and services to broadcast media industry, while overseeing 120 accounts nationwide.Consulted with TV station senior executives, technical personnel, engineers and product end users on providing integrated solutions for business needs.
- Developed 40% new business by identifying new prospects through target market analysis while maintaining nearly 100% customer retention.
- Viewed as an industry expert by clients with track record of providing 360 business solutions which increased competitiveness and market share.
- Ensured on-time deliverables by creating detailed sales evaluation plans for long-cycle sales process, outlining mutual action items, time frames, and resources.
- Increased accuracy of projected revenue by developing and implementing internal bi-annual sales plans, outlining a structured strategy to identify, qualify, and close opportunities.
- Consistently ranked #1 in Sales Force based on revenue generated and new accounts sold, using consultative selling strategies.
- Exceeded annual sales targets between 20 – 35% for 6 consecutive years through good planning, while focusing on and achieving sales objectives.
- Maintained nearly 100% customer retention by offering continual value propositions and adapting technology solutions to clients changing business needs.
- Generated an average of 40% new business growth by thoroughly exhausting opportunities, maximizing territory potential, and targeted marketing.
- Captured market share in the 12-state territories managed, including Texas which doubled market share within 4 years.
- Closed more profitable business opportunities by leveraging strong business relationships from existing and new contacts, both through bottom up and top down sales strategies.
- Created and implemented new business model with Walter Cronkite School of Journalism at Arizona State University, which was adopted by Sales Force nationwide resulting in 10 new clients and the creation of a new business vertical within our business unit.
- Coordinated project implementation schedules with sales engineers, training managers, and client services personnel, ensuring high-level client satisfaction.
- Provided leadership for inside sales representatives, which helped them achieve aggressive sales goals and ensured client satisfaction.