Bob Coppenhaver

Bob Coppenhaver


Visionary Six-Sigma marketing and product management leader with more than 20 years combined experienced in strategy development, sales, business development, and market analysis.Motivational leader of B2B marketing teams from product concept through launch and commercialization of high technology products.Extensive International experience and capability to work with geographically dispersed teams.MBA educated, product management & green belt certified, and holder of three technology patents.Innovative with a passion to leverage customer needs and current market trends into strategic directions, processes, and products.

Work History

Work History
2004 - 2008

Director, Product Management & Marketing


Novar, a stand-alone $81 Million Honeywell company, is a technology provider to multi-site building market.Novar is focused on saving energy and increasing operational efficiencies to clients through combination of hardware, software, and services.

Led and managed staff of 8 in Product Management, Marketing, and Training departments within Novar reporting to VP/GM.Responsible for hardware and software portfolio contributing $61 Million of revenue.

·$58 Million of incremental business through 2010 by leveraging acquired Honeywell technology into 5-Year multi-generational product roadmap.Created strategic plan transitioning the organization from hardware focused to enterprise software and services focused.

·Lead generation increased 500% by refocusing marketing strategy.Integrated old and new media to maximize exposure with no additional expenditure.Responsibilities included value proposition, trade shows, collateral, website, newsletters, webinars, launch packs, advertisements, case studies and sales tools.Management and launch of Novar stand-alone brand initiative.

·50% overdrive of forecasted revenue into adjacent market segments realized by realigning product direction and introducing 2 new architectures within 12 months of inception.

·Implemented formal Strategic Marketing / Product Management methodology including voice of the customer (VOC), market and competitive analysis, segmentation, pricing strategy, marketing requirement definitions, and product launch. Created Product Issue Escalation system to capture and prioritize customer issues improving customer satisfaction.

·20% decrease in new product cycle time attained by transitioning the product management and engineering organizations from ad hoc development environment to stage-gate development process.Efforts reduced customer attrition and increased sales while providing $3 Million in incremental profit.