Bobby Redfern

Director of Product Development

Work History

Work History

LoudDoor LLC

Jun 2008 - Present

Director of Product Development

I am passionate about building products that solve real world problems.

I've had nearly every job imaginable over the past 7 years at our fast-paced start up. I am currently responsible for managing the build out and growth of LoudDoor's SAAS market research and audience targeting platform, and our proprietary social survey application.  I have  intimate understanding of the Facebook Platform, Policies, API and responsible qualifying the company as a Facebook Marketing Partner.

I am an expert in recruiting consumers for market research and direct marketing using massive amounts of structured data to build consumer profiles and drive results for our clients. 
Selected Accomplishments:

  • Identifies data trends and user behavior across hundreds of Facebook ad campaigns.
  • Primary copywriter and user experience designer for, a social active lifestyle homepage. 
  • Developed and helped design proprietary social survey software on the Facebook Platform. 
  • Recruited  over 1.2 million hyper-targeted, unique people into social surveys to analyze data across 51 million responses from the U.S, Italy, Germany, Spain, Australia, France and Brazil. 
  • Responsible for managing over 75 Facebook Pages and the purchase and recruitment of over 50 million Facebook Brand/Page Fans over the course of 4 years. 
  • Conceptualized, launched and built over 20 hyper-targeted communities for active lifestyle brands generating millions of new Facebook Fans. 
  • zManages millions of dollars in Facebook buys for top ad agencies and brands in the United States each year.
  • Heavy use and understanding of Facebook Ad Manager and platform.
  • Structured and launched a data-driven social t-shirt company generating $2 million dollars over 12 months. 
  • Lead a small team responsible for developing and maintaining social communities, with reach of over 100 million people per month.  

Reachsmart Interactive/AdDrive

Jul 2007 - Jul 2008

Marketing Director

I worked directly with CMO and VPs on execution of business development projects. I developed and  oversaw all design and implementation for internet direct marketing campaigns. Responsible for communication and workflow balance between engineers, business development, VPs, design and the legal department.

Selected Accomplishments:

  • Led team of 6 graphic designers to design and develop proprietary online promotions and content-rich websites.
  • Developed creative optimization tests for each component of companies campaigns. Analyzed data to optimize hundreds of landing pages.
  • Managed build-out of internal communication and project management software tool.
  • Created, managed and implemented a day-to-day workflow and communication system for a company of 40 employees.

Bob Redfern's Outdoor Magazine

2001 - Present

VP Advertising & Marketing

I'm the VP of Digital Marketing for Bob Redfern's Outdoor Magazine. I manage and execute the show's website design and social media advertising, working with big brands like Chevy, Pure Fishing, Browning, Pennington Seed, Winchester and many more. 

Managing media accounts and business relations while continuing to generate show sponsorships and television advertising sales. Developed the design, promotion and visual style of a weekly television series viewed by a national audience. Responsible for commercial copywriting, web content and promotions, as well as printed and dvd media kit design.

Selected Accomplishments:

  • Produced print and dvd media kits that demonstrated key television marketing analytics for use as a sales tool to corporate sponsors.
  • Generated significant show sponsorships and advertising sales over six figures annually.
  • Boosted online show and website growth by 50% by utilizing tools like Facebook Connect, Pages, YouTube and partnering with Outdoor Media Hub.

Pennington Seed

Jun 2004 - Jul 2005

Creative Director

Conceptualized, developed and designed packaging, catalogs, print ads, POP displays, trade show booth designs and sales material.

Selected Accomplishments:

  • Tripled the in-house design workload and cut outsourcing costs by 85%.
  • Supervised and worked with a local agency on the corporate website overhaul to add relevant content and enhance user experience .

Designed an exclusive line of wildlife seed packaging, collateral, and POS displays for a major outdoor media company.



University of South Carolina

1999 - 2003

Journalism & Mass Communications - Advertising

Minor: Psychology