Established and managed strategic channel relationships, expanded business opportunities, implemented policies, improved processes, and strengthened relationships for a new digital archiving service.
Provided thought leadership on media services such as element assessment, restoration, preservation, and access-enablement strategies.
• Secured a relationship with the Carson Entertainment Group which led to the foundational portal implementation that gives authorized users unprecedented access to the entire Tonight Show starring Johnny Carson library for revenue generating opportunities. Led the digitization, organization, transcription and development of a keyword searchable database categorized by monologues (2,595), guests (8,002), performances (16,276), commercials (19,434) or any word uttered (25 million words of metadata added at 99% accuracy). The results were positive with flattering news stories in The LA Times (front page), The New York Times (arts section), and an informative closing segment on the NBC Nightly News with Brian Williams (and Ann Curry)..
• Assumed responsibility for business development when the new division had no customers and formed new relationships with such academic, museum, corporate, sports, and faith-based organizations and personality groups as Johnny Carson, Will Rogers, Lily Tomlin, Polo Ralph Lauren, UCLA, the National Religious Broadcasters Association, the Ultimate Fighting Championships, World Vision International, and Boeing to generate revenues in the multiple millions of dollars.
• Developed new media business models and market segments, produced pipeline, penned proposals, negotiated deals, and established long term partnerships. Consulted, advised, positioned, sold, and implemented strategic value-add services to small and large content owners.