Mohamed Mostafa

Mohamed Mostafa

Digital Marketing supervisor - souq.com

Education

Education
2008 - 2012

B.B.A

Almeda University

Business Administration / Major Marketing

2005 - 2007

Thanawya Amma

Ainshams Secondary School

Egypt Thanawya Amma / 94%

Work History

Work History
Jan 2015 - Present

Digital Marketing Supervisor

Souq.com
Digital Marketing Supervisor at (8 months) Managing existing Online marketing channels for Souq.com focusing on customer acquisition, conversion and retention Developing existing SEM, SEO and retargeting channels and assist in developing new opportunities Use Google Analytics, Effective Measure and/or other business tracking tools to make strategic and tactical recommendations Benchmarking, measuring and analyzing results of online marketing initiatives such as promotions, SEO marketing, affiliate program and future online marketing initiatives Creating, building and optimizing effective landing pages, and mobile/adapting design best practices Partnering with key stakeholders(Retail, Market Place, Customer service) in order to ensure the right mix of push which contributes to achieving the top-line targets
May 2014 - Dec 2014

Digital Marketing Manager

Edfa3ly.com & Yashry.com
Digital Marketing Manager at (8 months) Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics. Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website. Evaluating customer research, market conditions and competitor data. Responsibilities:-Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.-Designing, building and maintaining Edfa3ly & Yashry social media presence.-Measuring and reporting performance of all digital marketing campaigns, and assessing against goals(ROI and KPIs)-Identifying trends and insights, and optimize spend and performance based on the insights.-Brainstorming new and creative growth strategies.-Planning, executing, and measuring experiments and conversion tests-Collaborating with internal teams to create landing pages and optimize user experience.-Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.-Instrumenting conversion points and optimizing user funnels. Page1
May 2014 - Dec 2014

Digital Marketing Manager

Yashry.com
Digital Marketing Manager at (8 months) Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics. Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website. Evaluating customer research, market conditions and competitor data. Responsibilities:-Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.-Designing, building and maintaining Edfa3ly & Yashry social media presence.-Measuring and reporting performance of all digital marketing campaigns, and assessing against goals(ROI and KPIs)-Identifying trends and insights, and optimize spend and performance based on the insights.-Brainstorming new and creative growth strategies.-Planning, executing, and measuring experiments and conversion tests-Collaborating with internal teams to create landing pages and optimize user experience.-Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.-Instrumenting conversion points and optimizing user funnels.
Feb 2013 - Apr 2014

Head of Seo

DedoVation CJ
Head of SEO Team at (1 year 3 months) SEO Team leader at DedoVation, a fresh Online Advertising & Marketingagencyin Egypt. I'm responsible of ranking our clients' websites to the first page of Google & other search engines for their desired/industry keywords whatever it takes. I was responsible for:-Performing Keyword Research to find relevant keywords for their business to target.-Analyzing Online Competition.-Developing the most effective SEO strategy based on the keyword research and competitor analysis results.-Making clients' websites search engine friendly.-Creating unique, engaging & optimized content.-Building effective & natural looking backlinks.-Creation & Management of Social Media Accounts-including customer assistant and daily postings-.-Increasing website's social signals.-Improving our clients' online brands reputation.- Optimizing landing pages to increase conversion rates.-Analyzing traffic statistics, sources and on-site movements to take knowledgeable decisions.-Detailed Reports about progress and ranking improvements.
Mar 2006 - Apr 2014

Affiliate Marketer

CJ
Affiliate Marketer at by Conversant (8 years 2 months) Worked with the Most Famous and known Affiliate Networks in the Industry Such as CJ, Clickbooth, EpicDirectNetwork & Neverblue.
Jan 2012 - Aug 2012

Owner

Elite Club CJ
Owner at (8 months) Founder Languages Arabic English Page2 Skills & Expertise Online Advertising Social Media SEO