IBC Given By: University Of IdahoCourse Description: IBC or Integrated Business Curriculum is an MBA style undergraduate program required of all business majors at the University of Idaho. Instead of the traditional structure: a separate class in finance, management operations ,human resources development, information systems and marketing material was split into topics like Team Building and Group Dynamics, Planning and Decision making in the Organization and Product and Process Planning. We formed cross functional (among all business majors) teams that we worked closely with for the 1 year IBC program Assignments and projects were done in our teams and were generally much to large to accomplish individually. Projects included 30-45 page deliverables that outlined results of research and analysis and proposed solutions, 60-90 minute oral presentations using powerpoint slides of our research analysis and solutions, and development and managment of a tradeshow booth at a majior convention.
Market Research Given By: University Of IdahoCourse Description: Market Research and Statistical Analysis. Major project: A complete market research project including moderated focus groups,development of a web based satisfaction survey and a complete statistical analysis of our findings in SPSS. My team and I then presented our findings to the client in a 30 page written document and 45 minute presentation
Marketing Promotions Given By: University Of IdahoCourse Description: First class taken From Mike Ahlstrom, retired senior vp of marketing at Proctor and Gamble wrote many strategic marketing plans learned about promotion and brand management from a leading authority on the subject
Marketing Managment Given By: University Of IdahoCourse Description: another class with instructor Mike Ahlstrom, we learned how to write tactical marketing plans using strategic plans we had previously writen. wrote a 45 page tactical marketing plan and prefomed many situational analysis of textbook cases.