A University Gold Medalist & winner of several prestigious awards, John Thomas comes with a strong academic background and a couple of years stint with the Advertising & Publishing industry. Desire to travel, see places and learn international best practices replanted him to Dubai, the media hub of the Middle East. Walk into the Advertising & PR section of AAG and a newspaper clipping “SMS KILLS GRAMMAR SKILLS” will catch your attention. That’s John’s findings during his Mass Communication Course. His well-published research on implications of SMS Messaging on the language skills of students earned him wide acclaim in the academic circles of India. Love for research also fetched him an individual membership in the International Association for Promotion of Christian Higher Education (IAPCHE), a global network of Christian Scholars & Institutions,IOWA, USA. When he is not at the agency updating Top5 website or managing the Social Media profiles of celebrities, he likes to venture outdoors with his camera. His passion for photography and documentary film making is evident from his documentaries on the Toda and Santal Tribe of India, piles and piles of albums that take one through the life of various Indian tribes and of course the beautiful women he came across in life. His documentary film " In Search of Christian Art in India", for CMN productions, Atlanta, Georgia, has been broadcast in the USA. An avid blogger, one can take a peek into his world of photography through his blogs. John previously published Networker Magazine from Dubai Media City. He currently works in the Corporate Communications Department of a multibillion dirham Business conglomerate in Dubai. He also manages the editorial operations of UAE Top5 website. He is passionate about social media and is an active member of 200+ Social Networks. He regularly contributes photographs and travel writes for various publications of art & travel.
Social Media Engagement Specialist
As an independent Social Media Engagement Specialist, John uses his expertise to help small and medium business enterprises to leverage the full potential of Social media. An outgoing personality, he is extremely adept at connecting and engaging with audience both online and offline, and acts a brand ambassador and key contact for client media interactions. With an educational background in Journalism and experience across Magazines, Advertising Agencies and Websites, John thinks like a Journalist, writes like a Copywriter and manages with the proficiency of a Webmaster. His deep knowledge and understanding of web 2.0 technology, and familiarity with a wide range of social media tools & applications enables him create compelling and innovative strategies and solutions for his clients. An experienced internet marketer, he applies his expertise in increasing visibility and traffic across clients’ brands and services. Besides creating, managing, and developing content for social media networks he also helps clients integrate social media into business strategies and marketing campaigns. Some of his clients include the Celebrated Italian Jazz Diva Cecilia Herrera, Acclaimed Filmmaker Beno Saradzic, Renowned Musician Vladimir Persan, Distinguished Emirati Author Khaled Mohamed Al Maskari, and Eminent Indian Christian Artist Susheila Williams.
Jan 2010 - Present
Managing Editor & PR Director
As Managing Editor John Thomas is responsible for overseeing the editorial operations of UAE Top 5 website, as well as its brand representations on social media platforms like Facebook, Linkedin and Twitter. With his youthful energy and “lets do it” attitude, he ideally represents the new generation tech savvy managers having extensive knowledge in the digital media space. A result oriented Manager, he actively involves in promoting the website and the top 5 brands across multiple social networks and has managed to get over 2000 fans for the website’s facebook page in less than 3 months. A multi-disciplinarian, he sometimes juggles the role of a journalist, photographer,copywriter and reporter. An avid photographer, John has backpacked across India, filming documentaries and living in deep jungles inhabited by indigenous tribes. He grew up in India and remains addicted to mountains, forests and spicy, delicious Indian food. John has a bachelor’s degree in Visual Communication & Media Studies and a Masters in Journalism and Mass Communication. He is an individual member of the International Association for Promotion of Christian Higher Education, a global network of Christian scholars and institutions
May 2009 - Dec 2009
Advertising & Marketing Consultants
John Thomas' desire to work with international agencies and brands brought him to Dubai, the Media hub of MENA. He joined AMC advertising in November 2008. John is a great listener and that patience results in excellent copy for AMC’s clients. Add to that his knowledge of web 2.0 environments and ability to write across a variety of media, he became a welcome addition to the AMC Dubai Team. Thorough, highly professional, committed to deadlines and personable, he understands the clients business and writes keeping the audience in mind. He has written brilliant copies and PR’s for some of the worlds most prestigious brands like Bugatti, Aston Martin, Bentley, Mitsubishi, Seat, Higer, Mack, Subway, Breitling, Jack and Jones, Didier Parakian, Vero Moda, Sinequanone and corporate business groups like Al Habtoor Group, Le Meridien Hotels , Al Habtoor Hotels, Union National Bank, etc.
May 2009 - Dec 2009
John Thomas took over as Editor of Networker magazine in May 2009. A keen wordsmith, he brought with him a blend of ideas, knowledge and experience.. Under his editorship Networker grew almost twice its size in circulation. He distinguished himself by possessing a sharp, critical editing eye and a repertoire of writing styles that ranged from writing PR’s to articles to web copywriting to everything in between. During his tenure at Networker, John was instrumental in bringing life to the magazine with many new additions and in June 2009, he orchestrated a successful redesign of Networker Magazine. Knowing well that web presence is important for a magazine to remain relevant and succeed in today’s digital world, he paved the way for digitalizing the magazine and gave the readers various digital offerings like website, digital subscription products and e-versions of the magazine.
Dec 2007 - Oct 2008
John Thomas joined Alaknanda Advertising's National creative team as a Senior Copywriter in 2007. His strengths were his creativity, versatility and attitude. He brought with him a refreshing approach to work and slowly rose to be a top copywriter in AAL’s vast network, working for the agency’s biggest accounts like Robert Bosch, Pricol, BSNL, Presidium, Apollo group, etc. Responsibilities:Worked closely with the account management team to discuss client requirements and product background, brainstorming ideas and concepts; worked in a close-knit creative partnership with the art director to generate workable concepts and ideas; wrote clear, persuasive, original content; worked on several campaigns at once, under pressure and to tight deadlines; proofread copy to check spelling and grammar; oversaw campaigns through the production stage to completion.
Mar 2007 - Nov 2007
Strategion Brand Consulting Company
After completing his masters in Journalism and Mass Communication with 2 University gold medals, John joined Strategion Brand Consulting Company as a trainee Copywriter. Being detail-oriented, adaptable, and a fast learner he quickly whetted his creative writing skills and became a valued extension to Strategion’s branding team. His ability to convert a client’s ordinary speak in to punchy, creative and attention grabbing copy earned him appreciation and fetched the agency several coveted accounts. Responsibilities:Responsibilities included: writing convincing, results-oriented copy for Print Ads, Web sites, Brochures, Pamphlets Billboards and promotional material. Activity in proofreading all materials before final print, participating in brainstorming sessions with the creative director, copywriters and art director.