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Bob Linscheid is the President & CEO of the Linscheid Company with offices in the San Francisco Bay Area. Originally formed in 1993, our principal operations involve comprehensive public relations and management services for a number of economic development organizations, trade associations, small businesses, and professional sports teams located in California.

Bob Linscheid is the past President & CEO of the San Francisco Chamber of Commerce the largest and most inclusive business membership organization in San Francisco. Acting on its mission to attract, develop, and retain business in the city, the Chamber serves more than 2,500 member businesses and 250,000 employees through advocacy, business and economic development, and its foundation partners the San Francisco Center for Economic Development (SFCED), Leadership San Francisco (LSF),  Chambers for Innovation and Clean Energy (CICE), and UNITE SF the City's comprehensive educational initiative.

Bob is the past Chairman of the Board of the California State University Board of Trustees. He served on the Board from 2005 to 2014. During his term on the Board he chaired Campus Planning Buildings and Grounds, Government Relations, and served on Educational Policy, Finance, Institutional Advancement and Collective Bargaining Committees.

He received his BA and Masters degrees in Public Administration from Chico State and served a term as Associated Student Body President. Bob has received numerous service awards including the College of Business Person of the Year, Executive of the Year for the Western Association of Chamber of Commerce Executives, Humanitarian of the Year for Rotary District 5160 in 2003, and is a four-time Paul Harris Fellow Recipient in Rotary International. He is also a founder of Leadership Chico and served as President of Chico Rotary. He is currently a member of the Rotary Club of San Francisco #2. Bob has also been on three Rotaplast missions to South America (Venezuela, Chile, and Columbia). Linscheid is also a graduate of Leadership San Francisco in 2015.

For over twenty-five years Bob Linscheid was involved in the marketing and business attraction of companies to the North State region; for over 5 years he was specifically focused on innovation creating a local tech council comprised of many of the region’s leading CEOs and entrepreneurs.

In 2001, Linscheid led a collaborative marketing effort in which voters in the Butte-Glenn Community College District approved Measure A, an $84.9 million dollar general obligation bond to construct, repair, and equip classrooms, libraries, science/computer labs, and facilities; upgrade energy conservation, lighting, electrical, ventilation, and plumbing systems for the district.

In 2008, Bob was awarded the Distinguished Alumni Award from the College of Behavioral and Social Sciences at Chico State.




US Chamber Institute for Organization Management

Volunteer Work and Community Service

Rotary Club of Chico , San Francisco (35 years of Service)

  • President, Chico Rotary (2001-02)
  • District Chairman, Polio Eradication Program (2000-2003)
  • Rotaplast International (South America- 2002,2004,2006)
  • Chair of International Service
  • District 5160 Humanitarian of the Year (2003)

Chico State Alumni Association, Board of Directors- 1989-2014

California State University, Alumni Council- 2000-2014

Lender to Kiva and Kiva Zip to underrepresented populations in SF Bay Area

Awards & Recognitions

  • Trustee Emeritus, California State University Board Of Trustees, May 2014
  • Distinguished Alumni Award College CSU, Chico (2008)
  • Trustee of the Year (2006, 2007, 2008, 2010) from the California State Student Assoc.
  • CSU Chico and University Foundation Heritage Circle (2004)
  • Humanitarian of the Year Award, District 5160 Rotary international (2003)
  • Lifetime Member, Western Association of Chamber of Commerce Executives (2003)
  • Rotary International (four  time) Paul Harris Fellow
  • Executive of the Year, Western Association of Chamber of Commerce Executives (WACE) (1992)
  • Business Person of the Year, College of Business, California State University, Chico (1990)

Former Affiliations

  • City College of San Francisco, Bond Oversight Committee 2015-2016
  • Director, California Dental Association Holding Company Inc
  • President, California State University Alumni Council (2003-05)
  • Member, California Chamber of Commerce Small Business Committee (1986-99)
  • Past President, California  Association of Chamber of Commerce Executives (CACCE)
  • Chairman of the Board, US Chamber Institute for Organization Management
  • Chairman, Butte College Business Advisory Council
  • Member, American Society of Association Executives (ASAE)
  • Member, California State University Chico, College of Business, Business Advisory Council
  • Director, California Chamber of Commerce


  • Dr. Timothy White, Chancellor- California State University, (o) 562-951-4700 (m) 562-400-8657 - [email protected]
  • Dr. Leroy Morishita, President- California State University, East Bay (o) 510-885-3877   (m) 415-606-6190 - [email protected]
  • Dr. Brice Harris, Former Chancellor, California Community Colleges (p) 916-715-7272 - [email protected]

Work experience


Chairman of the Board of Trustees

California State University

Special Advisor for Economic  Development

Office of the President, Cal Poly San Luis Obispo
  • Contract Special Advisor to Cal Poly President Jeff Armstrong including:
    Provide leadership on the creation and implementation of a coordinated economic development strategy and integrate the Cal Poly Vision 2022 into the plan.
  • Represent Cal Poly’s interest in collaboration with partner organizations including the economic development organizations and local governments.
  • Work closely with campus leadership on the implementation of the 2017 Master Plan revision.
  • Provide leadership with Cal Poly programs to integrate the Tech Park initiatives into a business attraction strategy based on information provided by studies funded by EDA.
  • Make initial contact and arrange for in-person discussions with CP prospects; post-discussion confirm prospective client, client decision-maker(s), and partners organizations
  • Develop buying vision with prospective client, client decision-maker(s);
  • Work with CP team to develop the creation of compelling sales documents and presentations to enable large-scale, high-profile business development activities enabling a self-service environment; and
  • Offer direction on best practices to CP team with emphasis on sales and positioning strategies that provide a competitive advantage for CP.
  • Support the management of and participate in: creation and refinement of business development materials, proposal development (strategic reviews and commentary in writing), oral presentations, and contract negotiations associated with all phases of business pursuits;
  • Lead efforts to collaborate with the Advancement initiatives at CP to create a talent mobilization effort to recruit companies interested in developing internships with students year-round.
  • Work to develop cluster strategies for tech, advanced manufacturing and agriculture. Along with strategy program, develop creative enterprises in agriculture and other industries where local products can be marketed locally and on-line.

President & CEO

The Linscheid Company

Execute and provide public relations, advocacy and business, government relations consulting services. Principal operations involve comprehensive public relations and management services for a number of organizations, trade associations, small businesses, and professional sports teams located in California.
The Linscheid Company provides advancement, government relations, public affairs and business consulting services, and strategic planning services to clients looking to harness the type of expertise, resources, and communication tools they need to achieve their desired goals.
We have the ability to work with our clients as an integrated part of their team— allowing us to gain inside perspective to providing plans and results that are unique to each client. The Linscheid Company is the right partner for companies that want a team dedicated to developing strong and exciting programs that get to the core of business and communication objectives.

Provide freelance services to:

  • Cal Poly San Luis Obispo, Office of the President as Special Advisor for Economic Development
  • Jones Lang LaSalle (JLL), Public Institutions Division
January 2013March 2016

President & CEO

San Francisco Chamber of Commerce

Provides high profile leadership, vision, guidance and strategic direction for the programs and personnel of the San Francisco Chamber of Commerce. The President & CEO  facilitated and lead staff and board efforts to achieve the mission and goals of the Chamber as approved by the Board of Directors. As President and CEO he has full P&L responsibility. The President & CEO  demonstrated knowledge and expertise on economic development principles, the regional economy, political environment, marketing and branding concepts, membership sales, and the opportunities and challenges to the growth and prosperity of large and small employers in the region. The President & CEO  demonstrated openness to ideas from a variety of sources and focus on achieving “best in class” outcomes.

Served as Co-Chair of the Chambers for Innovation and Clean Energy (CICE) Advisory Council. CICE is headquartered at the San Francisco Chamber of Commerce.