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" Turning Innovation into Business Success "1. Led and Developed a $15 million dollar / year Market for a European Shrink Sleeve Company ( labeling technology for CPG products ) in North America in 4 years. To be doubled next year.

2. Developed a $20 million dollar / year Market of Plastic Returnable Transit Packaging with leading Retailers in Europe in 4 years for a European Injection Molding Company.

3. Headed and Repositioned a money-losing Company of 300 people in Brazil on Profitable Market which led to the successful Sale of the company in 1 yearFluent in Portuguese and French. Good Grasp in German and Spanish. Mobile

Packaging expertise

Work experience

May 2011Present

Marketing Director North America

Viva Healthcare Packaging

Driving the development and implementation of the long term and short term marketing plan for the injection molded tubes ( with in mold label ) division

Mar 2006Jan 2011

Managing Sales Director North America

Sleever International Inc

Established the Sleever International footprint as a strategic supplier across North America, and  propelled sales with an additional 15 million dollars  in 4 years. Ready to double this result within a year.

Penetrated over 15 key CPG accounts  representing an additional $15 million in annual revenue over an average 1 – 3 year sales cycle for shrink sleeves, contract sleeving and machinery.

Sep 2004Dec 2005

General Manager Brazil


Repositioned the brand focus on high profit items aimed at the Contractor level requiring specific needs to resurrect a 15 year unprofitable business

Successfully sold the Brazilian subsidiary to the competition as Rexel divested from Brazil with no loss to customer service.


Retail Business Director

Schoeller Arca Systems

Advanced society’s emerging sensitivity to recycling and the environment, initiating compelling strategies to entice procurement of reusable plastic containersdesigned to replace one-way corrugated containers.

Catapulted revenue from a zero base to €15 million for the returnable transit RFID packaging manufacturing company securing leading European grocery chains, Carrefour, Casino, Auchan and Leclerc and non food retailers including Boots and H&M. 


Sales Manager Smurfit Display

Smurfit Kappa Group

Recruited to set-up the sales infrastructure for a point of sale paperboard display design and manufacturing business. Coordinated 60 plants across France to provide client specific, sophisticated design and printing services.

Devised business development and sales strategies boosting overall revenue from €6 million to €9 million.


Sales Officer

Procter & Gamble

Gained a depth of sales knowledge using the renowned P&G persuasive selling techniques.

Applauded for creativity, planning and managing a unique, 150 pallet “Pampers Display World Record” selling 5 truckloads in one week in one store.

Business education


Sep 1983Jun 1986

BSc Eng

Engineering education



Global Packaging Experience

CPG Experience

Distribution experience


Promoting Innovation
Good at identifying innovation drivers within companies and to partner with them
Marketing expertise
Experienced Sales Professionals in the Packaging Industry often sell a wide range of technical solutions to Engineers, Packaging  and Purchasing professionals. They need access to Marketing  and once they have access they need to be able  to relate to their needs. This is my where my CPG and Marketing experience adds value.
Creating Value
Good at identifying hidden opportunities and at converting them    
Great capacity of Adaptation
Bachelor from UK, Masters from France, Professional Experience in Europe for American, Irish, French, Swedish companies, experience in Brazil , USA and Canada.  

Success Stories