Blake Wilson

Blake Wilson


Business-minded designer and leader with a focus on reducing expenses and improving revenue channels while providing high-quality products and personalized customer service. Successful career creating award-winning materials to support product launches and generate buzz for clients. Develop collaborative partnerships with clients and vendors to effectively project manage campaigns to meet objectives and deadlines. Energetic team leader and mentor who engages talented individuals to produce results following in-depth strategy sessions.

Work History

Work History
Jan 2002 - Present

Marketing Communications Manager Creative

CenturyLink (FKA EMBARQ)

Marketing Communications Manager

Manage welcome packages for new customers, ensuring correct information is shared. Develop inhouse

creative assignments including user guides, local advertisements, and sales collateral. Directed

local product launches and all associated marketing materials. Established system to develop custom

collateral and manage welcome packages.

Key Accomplishment

✦ Enabled targeted up-sell opportunities based on customer location, ordered services, and industry

via integration of communications strategy for new business customers.

2003 - 2006

Interactive Media Manager


Senior Marketing Analyst

Managed welcome package process for business customers, with $1.2 million budget. Created

customized packages including calling cards, long distance, and wireless services, collaborating with

printing vendors. Produced promotional materials for customers as needed.

Key Accomplishments

✦ Reduced printing costs via management of transition of calling cards from red to yellow to support


✦ Cut costs on customer communication by moving to HTML e-mail system rather than direct mail.

2001 - 2003

Interactive Media Designer

Sprint North Supply

Interactive Media Designer

Designed advertising and promotional collateral for print and Web campaigns, with budgets ranging from

$10,000 to $150,000. Set up Mac network and transformed storage from desk-based to centralized


Key Accomplishments

✦ Considerably cut costs on video editing by buying equipment and bringing functionality in house.

✦ Equipped sales staff with tools to better sell large-scale items through development of virtual format

to showcase merchandise.

✦ Enhanced marketing communications with customers by creating HTML-based e-mails.

Apr 1999 - Jan 2002

New Media Director

ASE Group Inc

New Media Director

Developed online format for customers to register and pay for tradeshow attendance. Designed

marketing e-mails to support and advertise events. Established Interactive team to write code for online

components. Created online catalogs for top clients.

Key Accomplishment

✦ Secured new account via strategic business development, saving client $75,000 on materials and

providing all items within strict deadline.

Jan 1997 - Mar 1998

Art Director


Art Director

Developed creative concepts for clients from folders and notebooks to outdoor signage, POP materials, and customer collateral. Managed photo shoots and photographers at local events. Wrote marketing proposals for clients, gathering information and turning around presentations quickly. Created award winning campaign highlighting recent developments in Kansas City.

Key Accomplishment

✦ Designed top-selling sets of folders for Stuart Hall, enabling client to use and sell images to be used

on various merchandise.



Portfolio Samples