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With more than 7 years of digital marketing experience, I've got experience in different verticals and worked with reputed companies.

I'm a seasoned digital strategist, leader and a people's person! I'm also good at executing, planning & organizing and I've successfully converted many business pitch into HAPPY clients.

Work History

Mar 2015Present

Social Media Manager

Centric DXB

Oversees social media strategy planning and activation at Centric.

Manages a team of Social Media community managers, Arabic copywriters & strategists ensuring different accounts are being planned with the same rigor, principles and sophistication.

Develops frameworks for strategy development, KPI alignment to business goals, and the valuation of all undertaken efforts for iterative test and learn growth.

Currently accountable for a wide spectrum of projects like Dell Middle East, G2000 UAE, Commercial Bank Of Dubai (CBD), Philips Mobile MENA and Mentos SA.

Oct 2014Mar 2015

AGM & Head – Social Media Marketing

HDS - JWT Group

Responsible for Managing and overseeing Social Media team at HDS. Evaluates and reviews team performance and suggests effective solutions to improve client's digital and social presence, ensuring quality ROI.

Social Media Account highlights: Mahindra Automobiles (Best Creative Concepts) & USL Group (Best use of Digital)

Nov 2013Jul 2014

Manager – Social Media Marketing

Isobar - Aegis Media

Building strong client relationships & establishing clear lines of communication and worked along with the creative & copy team to strategize effective Digital Marketing Campaigns.

Spearheaded Aegis Media's global accounts like, Kellogg's India, P&G (multiple brands) and London Dairy Ice-cream and delivered award winning campaigns which got shorlisted at Digital Awards.

Sep 2010May 2013

Social Media Manager

Indigo Consulting - Publicis Groupe

Social Media was booming and Indigo Consulting was looking at hiring a strong candidate who can start a Social Media division and lead it efficiently. 

I took ownership and managed most account by self which included, Asian Paints, South Australia Tourism Commission and Loop Mobile.  Was also responsible for account management to ensure that campaign ideas were executed end-to-end with a streamlined process.

Awards include, Social Media campaigns for South Australia Tourism for highest footfalls in South Australia, through an interactive digital media /social application on TOI.

Mar 2008Apr 2010

Digital Marketing & Branch Manager

Accuracast India

AccuraCast is one of the leading search, mobile and social media marketing agencies in Europe & India. Worked as a Manager & efficiently managed Accuracast India operations.

Was also responsible for analyzing market research & identified opportunities for promotion & increase sales value in the Digital Space.

Nov 2006Dec 2007

Team Manager

Fidelity National Information Services, India

Overlooked team performance for accurate email communications for O2 UK process. Monitored team members work quality for ongoing productive projects and incentive driven projects.

May 2003Aug 2006

Sr. SEO Executive

Netramind Technologies Pvt Ltd, India

Developed and maintained profitable long-term relationships with assigned accounts. Independently handled online activities of major clients i.e Boldchat Services, Nitro Travels, Yogawiz.

Was responsible for achieving all online campaign objectives. 

Education

20002013

MBA - ITM

Completed Executive MBA from Institute of Technology & Management, INDIA

Completed Graduation in Commerce - INDIA

Completed HSC, SSC - INDIA

Attended workshop and certified in DMTI (Digital Media Marketing)

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