Social Media Manager
Oversees social media strategy planning and activation at Centric.
Manages a team of Social Media community managers, Arabic copywriters & strategists ensuring different accounts are being planned with the same rigor, principles and sophistication.
Develops frameworks for strategy development, KPI alignment to business goals, and the valuation of all undertaken efforts for iterative test and learn growth.
Currently accountable for a wide spectrum of projects like Dell Middle East, G2000 UAE, Commercial Bank Of Dubai (CBD), Philips Mobile MENA and Mentos SA.