Director, Freedom Team Salute
Directed the development and implementation of a $7M Army program to recognize the service and sacrifice of parents, spouses and employers of active duty, Army Reserve and National Guard Soldiers.
Challenge: Develop a recognition program to reestablish and strengthen the strained relationship that exists between former employees and a multi-billion dollar world-wide organization.
- Developed a $7M budget to support the personnel, administrative and marketing costs within the organization’s existing budget. Directed the development and implementation of a multi-level marketing plan targeting local and national media, state and local civic organizations, as well as various veterans groups.
- Served as the Army’s principal liaison and spokesperson for a nationwide program.
- Established a self-sustaining nomination initiative with the American Veterans of Foreign Wars, Military Order of the Purple Heart, Disabled American Veterans, and similar organizations, capitalizing on the good will that exists with members who are Army Veterans.
- Supervised the creation of a Freedom Team Salute Ambassadors Program that was instrumental in sustaining the vital marketing portion of this campaign plan.
Result: In a nine month period, the Army recognized over 780,000 parents, spouses and employers of active duty, Army Reserve and National Guard Soldiers.