Bulent Keles

Bulent Keles

Education

Education

Work History

Work History
Oct 2008 - Present

Brand & Marketing Director

Zaman Media Group

Zaman Media Group is a provider of daily news publications for the Turkish community world wide. The company is among the Turkish Top 500. It is one of the most respected and prestigious media companies in Turkey. Zaman Newspaper, the flagship title, is the most selling daily newspaper in Turkey with 740,000 copies. It is also the only title audited by BPA World Wide, an international circulation audit firm. Zaman also owns an English daily 'Today's', a news magazine 'Aksiyon' and a news agency 'Cihan'. 

Responsibilities Included:

  • Created new marketing and advertising campaign
  • Responsible for entire marketing budget (details available upon request)Report to CEO
Sep 2005 - Oct 2008

Marketing Manager

Zaman Media Group

Responsibilities Included:

  • Managed the biggest brand image campaign
  • Increased brand awareness by 5 points (Src. Millward Brown)
  • Improved all aspects of the Brand Dynamics (TM) model 
  • Saved over $ 650,000 in Media purchases 
  • Responsible for marketing budget (details available upon request)
  • Built new product cases and business plans 
  • Launched new product and generated $ 2 mil. in less than a month
  • Lead product launch meetings 
  • Set market research standards 
  • Created product marketing plans and materials 
  • Worked closely with Sales to develop sales support materials 
  • Developed and executed marketing campaigns 
  • Measured product success 
  • Defined sales team training standards 
  • Liaison between design, printing, distribution and sales
Apr 2005 - Sep 2005

Seargent

Turkish Armed Forces

Responsibilities Included:

  • Served mandatory military service under Turkish General Staff
  • Trained for close combat situtions
  • Protected and served high-security military R&D facilities
Apr 2004 - Apr 2005

Project Manager

Zaman Media Group

Responsibilities Included:
  • Lead team of analysts and consultants to develop efficient processes
  • Suggested and built new organization structure
  • Sucessfully implemented new operational departments
  • Successfully lead a project team which generated a simple model for distribution channel resulting in an additional $ 5 million (USD) annual income
  • Suggested areas for improvement to upper management
  • Coordinated weekly status meetings and addressed risks
  • Reported to CEO
Aug 2001 - Apr 2004

Network & Systems Manager

City of Istanbul

Responsibilities Included:

  • Managed entire network systems of the City of Istanbul always aiming maximum efficiency
  • Main responsibilities include server configurations, maintenance, security and administration of servers (Exchange, Proxy, Firewall, Application, Backup…)
  • Sucessfully implemented a server based system that helped optimize cost of ownership
  • Maintained Disaster Recovery System and supervised backups for full system restore
  • Supported technology purchase decisions
  • Performed routine system checks
  • Reported to Director of IT about ongoing issues and developments in industry
Sep 2000 - Mar 2001

Network & Systems Specialist

http://www.bu.edu

Responsibilities Included:

  • Managed mixed network environment mainly based on Microsoft Server Technology
  • Responsible for testing and installing new systems
  • Maintained network sustainability and made sure users received most efficient computing environment when needed
  • Identified network computing issues and solved problems immediately
  • Reported periodically to management about ongoing issues, new system developments and upcoming technologies
Jan 1998 - Aug 2000

Lab Assistant

http://www.bu.edu

Responsibilities Included:

  • Assisted over 2000 faculty and students with computing, networking and printing needs.
  • Maintained simulator programs for students and faculty
  • Reported periodically to management

Skills

Skills

Web Design

Photoshop

Internet

Access

Visio

Project

Outlook

PowerPoint

Excel

Word

Macintosh

Linux

Windows

Certifications

Certifications
Aug 2001 - Oct 2008

Workshops

Various
Jan 2003 - Dec 2004

MCP

Microsoft
Jan 2003 - Dec 2004

MCSE

Micrososft