Major: Mass Communications
Dynamic, visionary and innovative leader. Brand-builder with both domestic and international success, including both large and small companies and internationally renowned advertising agencies. Proven results developing, launching and enforcing consistent global brand standards, extensive experience managing outside agencies, and transitioning multiple outlets to a single brand strategy. Skilled at directing all aspects of marketing initiatives to optimize revenues, increase share, and improve brand positioning. Strategic thinker, excellent communications skills and dynamic presenter.
Goal-focused leader with ability to take concepts to reality and produce powerful results, creating and executing winning branding and marketing strategies …
·Created brand positioning and first branding campaign for major casino/golf/spa resort complex; honored with 24 awards for marketing and advertising excellence during a single year!
·Generated major turnaround, rebuilding declining franchised brand to one of top 10 in its industry
·Increased chain-wide sales by $150 million annually through marketing innovations and regional alliances
·Led team in hospitality industry s largest high-speed Internet sale, valued at more than $2 billion
·Tripled hotel brand advertising budget to over $10 million with unprecedented franchised barter and strategic alliance programs
·Launched programs that increased email customer database from 40,000 to 220,000
· Created business travel club named on NBC-TV’s Today Show as "the best deal in the travel industry today"
·Built consensus among 500+ franchise owners to create new branding, advertising and signage programs
·Managed teams of up to 300 persons in Marketing, Advertising, Sales, Public Relations, Operations and Entertainment
·Increased travel agent perceptions of outstanding vacation experience 253 percent in six months
·Winner of more than 50 awards for marketing/advertising excellence
·Led advertising agency team to new business wins from such companies as American Express, Carlson Companies, Chicago Mercantile Exchange, Apple Vacations, Hitachi, Allied Van Lines, Aston Hotels & Resorts, others
·Success in multiple industries: Travel & tourism, hospitality, franchising, casino resorts, packaged goods, media, retail, sports, restaurants, cruise lines, advertising, financial services, technology, others
·Disciplined brand success with such companies as American Express, Cendant Corp., Colgate-Palmolive International, Grey Advertising, Hyatt Hotels & Resorts, Allied Van Lines, Midas-International, Reno & Lake Tahoe (CVB), Amoco Oil Company, Carlson Companies, Chicago Mercantile Exchange, Cunard Cruise Lines, Lever Brothers, Embassy Vacation Resorts, Mexicana Airlines, Disneyland Hotel, many others
AREAS OF EXPERTISE
Accomplished, award-winning executive with over 25 years of comprehensive success in high-profile marketing environments.
·Marketing planning & implementation
·Brand building & positioning
·Account management, new business
·Strategic alliances & cooperative partnerships
·Player and employee development
·Team building & leadership, mentoring
·Bottom-line P&L responsibility
·Sales management & support
·Creative direction, copywriting
·Cross functional team guidance
·Franchise development & relationships
·All phases of marketing services and communications (award-winning break-through advertising, promotions, Internet marketing and eCommerce, search marketing, website development, database and direct marketing, creative direction and copywriting, public relations, special events, media planning and buying, point of purchase, collateral materials, brochures and catalogs, trade shows, affinity and loyalty programs, and more)
AWARDS FOR MARKETING & ADVERTISING EXCELLENCE
2007 - 2016
ADDY Awards (American Advertising Federation)
ADRIAN Awards (Hospitality Sales & Marketing Association International)
American Gaming Association
The Communicator Awards -- Awards of Excellence
The Communicator Awards -- Awards of Distinction
Internet Advertising Competition (IAC) Awards
Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF)
RR Donnelly Corporation
Web Marketing Association
Prior Awards (partial listing)
·American Hotel & Lodging Association
·Advertising Age/Starch INRA Hooper Readership Awards
·Hospitality Sales & Marketing Association International "Adrian" Awards
·Houston International Film Festival
·Council of Sales Promotion Agencies
·ADDY (American Advertising Federation)
·National Tour Association
·ANDY (New York Advertising Club)
·United States Tour Operators Association
·International Specialty Advertising Council
·McGraw-Hill Library of Advertising Performance
·National Employment Association
·Most awards in one year in the history of Cendant regional marketing programs -- Best marketing program -- Best RMA advertising program -- Best radio commercial -- Best public relations campaign -- Best local collateral -- Best print advertisement
·Airlines: American Airlines, Braniff Airways, LA Helicopter, Mexicana Airlines
·Cruise Lines: Aloha Pacific Cruises, Cunard Cruise Lines
·Casino Resorts: MGM Grand Hotels & Casinos, Riviera Hotel & Casino, Turning Stone Resort & Casino
·Destinations/CVBs: Grand Bahama Promotion Board, Sierra Ski Marketing Council, Reno & Lake Tahoe (RSCVA)
·Financial Services: American Express, Chicago Mercantile Exchange, Jack Carl/312 Futures, Lind Waldock Futures
·Food: Libby's Foods, John's Pizza, Curtiss Candies, Royal Kona Coffee, McCain Foods, Tootsie Roll, Findlay Tea & Coffee, Holsum Foods
·Franchisors: Allied Van Lines, AFM Hospitality Corp., Amoco Oil Company, Cendant Corporation, Hyatt International, Midas-International, Dairy Queen
·Hotels: AFM Hospitality Corporation, Aston Hotels & Resorts, Cendant Corporation, Disneyland Hotel, Fiesta Americana Hotels, Hilton Hotels Chicago metro, Hotel Regis San Francisco, Howard Johnson International, Hyatt Hotels & Resorts, Lenox Suites Chicago, Majestic Hotel San Francisco, Palmer House Hotel Chicago, Park Plaza Hotels, Ramada
·Media: NBC O&O Television, ABC-FM Radio, McGraw-Hill Publications (Education & Healthcare), Playboy Enterprises, Hunter Publishing, Advertising Age
·Packaged Goods: Colgate-Palmolive International, Lever Brothers
·Restaurants: Arizona's, Dairy Queen, McDonald's (regional), Cork & Cleaver, Wildflowers, Rodizio Churrascaria, Pino Bianco, Peach Blossom
·Spas: Skana Spa, Canyon Ranch Miami (hotel/spa)
·Sports: Chicago Sting (MLS), John Deere Snowmobiles, Johnson Marine, Kaastle-Milco skis, Pro Quarterback magazine, John Deere Bicycles
·Time Share Resorts: Embassy Vacation Resorts, Sunterra Resorts
·Tour Operators: American Express Vacations, Cartan Tours, General Tours, Hawaiian Holidays, Olson TravelWorld, Apple Vacations, Arthur Frommer Holidays, PSA Great Escapes, TWA Getaways, Sunflight Holidays
·Technology: CAIS Internet, StayOnline, VirtuaLINC, Nichicon, Hitachi (America), Western Internet Service Corp (WinCorp)
Major: Mass Communications
Honors: Dean's List
A few examples ...
Now in its second year in conjunction with the National Football League’s Alumni Association, the Answers for Elders Foundation is a charitable organization dedicated to helping senior citizens by providing funding and support to Meals on Wheels and Rebuilding Together through its unique program, 12 Days of Goodness, in which NFL legends make appearances in support of the campaign as part of their community service efforts.
Responsibilities include website development, promotional program development, tie-in programs, franchise relations and program expansion through Seattle, Denver, Philadephia and Nashville.
Always Best Care provides non-medical in-home care, assisted living placement services and skilled home health care through a network of more than 200 franchised territories throughout the USA and Canada. Named by Entrepreneur magazine as one of the fastest growing Senior Care franchise systems in the USA, one of the best for veterans, one of the best for minorities and one the best low-cost franchise opportunities.
Responsible for all franchise development and consumer marketing, public relations and corporate communications, including television advertising, website development, search engine optimization, pay-per-click advertising, display advertising and collateral materials, publicity, customer relationship management, vendor management and more.
Responsible for all operations of 400-employee facility generating $40 million in annual revenue. Supervised administration, finance, casino operations, marketing and advertising, public relations, sales, loyalty programs, promotions, security, surveillance, entertainment, HR, hotel operations, retail, food and beverage, others. Resort featured 200 river-view rooms and suites, 475 slot machines, table games, poker and bingo, live entertainment, major concerts and fine dining – plus a 164-slip marina, three-level indoor pool, movie theater, RV Park and video arcade.
Led award-winning sales, consumer and casino marketing, entertainment, public relations and Internet marketing teams for complex of four hotels (with two AAA 4-diamond award winners), 5,000-seat event center and 800-seat showroom, two spas (including one of Spa Magazine’s “best new spas of the year”), five golf courses (including a PGA Tour tournament venue), 120,000 sq ft casino (2,400+ machines, 87 table games, 32 poker tables), 21 restaurants, nightclub and 100,000 sq ft of meeting/conference space; responsible for more than 200 employees
Responsible for brand marketing, corporate creative services and national advertising, eCommerce, email newsletters and more for this leading timeshare company with nearly 100 affiliated resorts in 12 countries; launched programs to transition multiple outlets to a single brand strategy; developed consistent global brand standards.
Developed nationally renowned marketing programs and award-winning website, strategic alliances and high-touch sales efforts to build recognition of AFM Hospitality as a high-profile industry leader - leading to open and/or executed franchise or management agreements with more than 250 hotels and restaurants throughout the United States and Canada.
Instrumental in rebuilding hotel brand to one of the 10 largest in North America. Worked within matrix organization to develop industry and company leading programs (#1 among all Cendant brands in increases in advertising awareness, increases in calls per available room, and increases in revenue per available room)
Developed award-winning print and broadcast advertising that successfully repositioned Reno/Lake Tahoe as a total vacation and meeting destination, leading to The Rebound in Reno as reported in local and national press.
Managed $10 million national marketing budget with 300 staff in sales and operations, including convention center, golf courses, livestock events center and performing arts center
Generated $60 million annual revenues selling 15-year contract to consortium of major associations.
Ran daily operations, led new business development team and supervised a staff of 40 for this $20 million advertising agency.
In charge of Travel and Small Business marketing divisions, specializing in retail and wholesale travel, financial services, business-to-business and small business accounts.Supervised team of eight persons in new business development, account management, creative and media.
Accounts won:American Express, Carlson Companies, Littelfuse, Cunard Cruise Lines, Thomson/Apple Vacations, Curtiss Candies, Hitachi (America), Aston Hotels & Resorts, Chicago Mercantile Exchange, Lind-Waldock Futures Brokerage, others