Dynamic, visionary and innovative leader.  Brand-builder with both domestic and international success, including both large and small companies and internationally renowned advertising agencies.  Proven results developing, launching and enforcing consistent global brand standards, extensive experience managing outside agencies, and transitioning multiple outlets to a single brand strategy.  Skilled at directing all aspects of marketing initiatives to optimize revenues, increase share, and improve brand positioning. Strategic thinker, excellent communications skills and dynamic presenter.


Goal-focused leader with ability to take concepts to reality and produce powerful results, creating and executing winning branding and marketing strategies …

·Created brand positioning and first branding campaign for major casino/golf/spa resort complex; honored with 24 awards for marketing and advertising excellence during a single year!

·Generated major turnaround, rebuilding declining franchised brand to one of top 10 in its industry

·Increased chain-wide sales by $150 million annually through marketing innovations and regional alliances

·Led team in hospitality industry s largest high-speed Internet sale, valued at more than $2 billion

·Tripled hotel brand advertising budget to over $10 million with unprecedented franchised barter and strategic alliance programs

·Launched programs that increased email customer database from 40,000 to 220,000

·        Created business travel club named on NBC-TV’s Today Show as "the best deal in the travel industry today"

·Built consensus among 500+ franchise owners to create new branding, advertising and signage programs

 ·Managed teams of up to 300 persons in Marketing, Advertising, Sales, Public Relations, Operations and Entertainment

·Increased travel agent perceptions of outstanding vacation experience 253 percent in six months

·Winner of more than 50 awards for marketing/advertising excellence

·Led advertising agency team to new business wins from such companies as American Express, Carlson Companies, Chicago Mercantile Exchange, Apple Vacations, Hitachi, Allied Van Lines, Aston Hotels & Resorts, others

·Success in multiple industries: Travel & tourism, hospitality, franchising, casino resorts, packaged goods, media, retail, sports, restaurants, cruise lines, advertising, financial services, technology, others

·Disciplined brand success with such companies as American Express, Cendant Corp., Colgate-Palmolive International, Grey Advertising, Hyatt Hotels & Resorts, Allied Van Lines, Midas-International, Reno & Lake Tahoe (CVB), Amoco Oil Company, Carlson Companies, Chicago Mercantile Exchange, Cunard Cruise Lines, Lever Brothers, Embassy Vacation Resorts, Mexicana Airlines, Disneyland Hotel, many others


Accomplished, award-winning executive with over 25 years of comprehensive success in high-profile marketing environments. 

·Marketing planning & implementation

·Brand building & positioning

·Account management, new business

·Product management

·Strategic alliances & cooperative partnerships

·Player and employee development

·Team building & leadership, mentoring

·Bottom-line P&L responsibility

·Sales management & support

·Creative direction, copywriting

·Cross functional team guidance

·Franchise development & relationships

·All phases of marketing services and communications (award-winning break-through advertising, promotions, Internet marketing and eCommerce, search marketing, website development, database and direct marketing, creative direction and copywriting, public relations, special events, media planning and buying, point of purchase, collateral materials, brochures and catalogs, trade shows, affinity and loyalty programs, and more)


2007 - 2015

ADDY Awards (American Advertising Federation)

  • Silver Award, Resort/Meetings Sales Kit, Turning Stone Resort & Casino
  • Silver Award, Brochure Campaign, Turning Stone Resort & Casino

 ADRIAN Awards (Hospitality Sales & Marketing Association International)

  • Silver Award, Skaná, the Spa at Turning Stone website
  • Silver Award, Skaná, the Spa at Turning Stone, “Treatment of the Month” email campaign
  • Bronze Award, “American Indian Sweat Lodge” television commercial, Turning Stone Resort & Casino
  • Bronze Award, Turning Stone Resort & Casino “Play Where the Pros Play” golf brochure
  • Bronze Award, Turning Stone Resort & Casino “18 Diamond Resort” golf advertisement
  • Bronze Award, Skaná, the Spa at Turning Stone, sales brochure
  • Bronze Award, Skaná, the Spa at Turning Stone, services brochure
  • Bronze Award, Skaná, the Spa at Turning Stone, “Travel Agent Introduction” email direct marketing

 American Gaming Association

  • BlueWater Resort & Casino, Best On-Site Collateral
  • Turning Stone Resort & Casino, Best Direct Mail Campaign

 The Communicator Awards -- Awards of Excellence

  • Home Care Television Commercial, Always Best Care Senior Services
  • Skaná, the Spa at Turning Stone, Treatment brochure

 The Communicator Awards -- Awards of Distinction

  • ABC PR Journal, Always Best Care Senior Services
  • Assisted Living Television Commercial, Always Best Care Senior Services
  • Assisted Living Landing Pages, Always Best Care Senior Services
  • Cinco de Mayo promotional event t-shirt , Turning Stone Resort & Casino
  • Consumer Print Advertising Campaign, Always Best Care Senior Services
  • Consumer Services Campaign, Always Best Care Senior Services
  • Convention/meetings sales kit, Turning Stone Resort & Casino
  • Franchise Development Television Commercial, Always Best Care Senior Services
  • Franchise Development Kit, Always Best Care Senior Services
  • Golf at Turning Stone brochure
  • Group Sales Flyer, Turning Stone Resort & Casino
  • Hotel, Golf & Spa brochures, Turning Stone Resort & Casino
  • National Consumer Website, Always Best Care Senior Services
  • National Marketing Campaign, Always Best Care Senior Services
  • Oneida Sky direct mail brochure, Turning Stone Resort & Casino
  • Online Display Advertising, Always Best Care Senior Services
  • Online Marketing Campaign, Always Best Care Senior Services
  • PGA Tour sponsorship kit, Turning Stone Resort & Casino
  • Skaná, the Spa at Turning Stone, logo
  • Skaná, the Spa at Turning Stone, Weekend Wellness Programs brochure

 Internet Advertising Competition (IAC) Awards

  • Best Healthcare Provider Online Newsletter
  • Best Healthcare Provider Integrated Marketing Campaign

 Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF)

  • The Lodge at Turning Stone brochure, Premier Print Award

 RR Donnelly Corporation

  • Turning Stone Resort & Casino convention/meetings sales kit, President’s Award

 Telly Awards

  • Home Care Television Commercial, Always Best Care Senior Services
  • Assisted Living Television Commercial, Always Best Care Senior Services
  • Television Advertising Campaign, Always Best Care Senior Services

 Web Marketing Association

  • The Lodge at Turning Stone website, Standard of Excellence award
  • Always Best Care Senior Services, Outstanding Website Award

 W3 Awards

  • Outstanding Website, Always Best Care Senior Services
  • Website Copywriting, Always Best Care Senior Services
  • ABC PR Journal, outstanding public relations website
  • ABC PR Journal, outstanding professional services website

Prior Awards (partial listing)

·American Hotel & Lodging Association

·Advertising Age/Starch INRA Hooper Readership Awards

·Hospitality Sales & Marketing Association International "Adrian" Awards

·Houston International Film Festival

·Council of Sales Promotion Agencies

·ADDY (American Advertising Federation)

·National Tour Association

·ANDY (New York Advertising Club)

·United States Tour Operators Association

·International Specialty Advertising Council

·McGraw-Hill Library of Advertising Performance

·National Employment Association

·Most awards in one year in the history of Cendant regional marketing programs -- Best marketing program -- Best RMA advertising program -- Best radio commercial -- Best public relations campaign -- Best local collateral -- Best print advertisement


·Airlines:  American Airlines, Braniff Airways, LA Helicopter, Mexicana Airlines

·Cruise Lines:  Aloha Pacific Cruises, Cunard Cruise Lines

·Casino Resorts:  MGM Grand Hotels & Casinos, Riviera Hotel & Casino, Turning Stone Resort & Casino

·Destinations/CVBs:  Grand Bahama Promotion Board, Sierra Ski Marketing Council, Reno & Lake Tahoe (RSCVA)

·Financial Services:  American Express, Chicago Mercantile Exchange, Jack Carl/312 Futures, Lind Waldock Futures

·Food:  Libby's Foods, John's Pizza, Curtiss Candies, Royal Kona Coffee, McCain Foods, Tootsie Roll, Findlay Tea & Coffee, Holsum Foods

·Franchisors:  Allied Van Lines, AFM Hospitality Corp., Amoco Oil Company, Cendant Corporation, Hyatt International, Midas-International, Dairy Queen 

·Hotels:  AFM Hospitality Corporation, Aston Hotels & Resorts, Cendant Corporation, Disneyland Hotel, Fiesta Americana Hotels, Hilton Hotels Chicago metro, Hotel Regis San Francisco, Howard Johnson International, Hyatt Hotels & Resorts, Lenox Suites Chicago, Majestic Hotel San Francisco, Palmer House Hotel Chicago, Park Plaza Hotels, Ramada

·Media:  NBC O&O Television, ABC-FM Radio, McGraw-Hill Publications (Education & Healthcare), Playboy Enterprises, Hunter Publishing, Advertising Age

·Packaged Goods:  Colgate-Palmolive International, Lever Brothers

·Restaurants:  Arizona's, Dairy Queen, McDonald's (regional), Cork & Cleaver, Wildflowers, Rodizio Churrascaria, Pino Bianco, Peach Blossom 

·Spas:  Skana Spa, Canyon Ranch Miami (hotel/spa)

·Sports:  Chicago Sting (MLS), John Deere Snowmobiles, Johnson Marine, Kaastle-Milco skis, Pro Quarterback magazine, John Deere Bicycles 

·Time Share Resorts:  Embassy Vacation Resorts, Sunterra Resorts

·Tour Operators:  American Express Vacations, Cartan Tours, General Tours, Hawaiian Holidays, Olson TravelWorld, Apple Vacations, Arthur Frommer Holidays, PSA Great Escapes, TWA Getaways, Sunflight Holidays

·Technology:  CAIS Internet, StayOnline, VirtuaLINC, Nichicon, Hitachi (America), Western Internet Service Corp (WinCorp)




Columbia College

Major:  Mass Communications

Completed 50% of MBA requirements

University of Chicago Graduate School of Business

Major:  Marketing

Honors:  Dean's List

Work History

Work History
Aug 2015 - Present

Member, Board of Directors

Answers for Elders Foundation 501(c)3

Now in its second year in conjunction with the National Football League’s Alumni Association, the Answers for Elders Foundation is a charitable organization dedicated to helping senior citizens by providing funding and support to Meals on Wheels and Rebuilding Together through its unique program, 12 Days of Goodness, in which NFL legends make appearances in support of the campaign as part of their community service efforts. 

Responsibilities include website development, promotional program development, tie-in programs, franchise relations and program expansion through Seattle, Denver, Philadephia and Nashville.

Dec 2010 - Aug 2015

Vice President, Marketing

Always Best Care Senior Services

Always Best Care provides non-medical in-home care, assisted living placement services and skilled home health care through a network of more than 200 franchised territories throughout the USA and Canada.  Named by Entrepreneur magazine as one of the fastest growing Senior Care franchise systems in the USA, one of the best for veterans, one of the best for minorities and one the best low-cost franchise opportunities.

Responsible for all franchise development and consumer marketing, public relations and corporate communications, including television advertising, website development, search engine optimization, pay-per-click advertising, display advertising and collateral materials, publicity, customer relationship management, vendor management and more.

  • Programs led to sales increase from $9.6 million in 2010 to $100+ million in 2015
  • Number of franchised units increased from 110 in 2010 to more than 200 in 2015.
  • Generated more website visitors per franchise than any other Senior Care system.
  • Campaigns honored with 22 awards for marketing, advertising and public relations excellence – more than any other Senior Care brand in the USA or Canada.
Aug 2009 - Apr 2010

Enterprise Director & General Manager

BlueWater Resort & Casino

Responsible for all operations of 400-employee facility generating $40 million in annual revenue. Supervised administration, finance, casino operations, marketing and advertising, public relations, sales, loyalty programs, promotions, security, surveillance, entertainment, HR, hotel operations, retail, food and beverage, others.  Resort featured 200 river-view rooms and suites, 475 slot machines, table games, poker and bingo, live entertainment, major concerts and fine dining – plus a 164-slip marina, three-level indoor pool, movie theater, RV Park and video arcade.

  • Customer appreciation promotions drove 50% increase in slots revenue.
  • Employee consolidation plan combined Resort and Casino divisions, reduced annual payroll costs $400,000.
  • Initiated brand positioning efforts, guest services upgrades, VIP recognition events, new website development, ticket sales/services for 2,000-seat amphitheater, new top-line monthly P&L reporting, expanded casino promotions, consolidation of resort and casino divisions.
  • Ended erosion of bottom line profit slide through VIP promotions and expanded, targeted advertising and promotions; instilled sense of pride and "ownership" among team members, launched employee recognition programs, loyalty programs, initiated committee approach to meeting employee questions and concerns.
Jul 2006 - Apr 2008

Vice President, Sales, Marketing & Entertainment

Turning Stone Resort & Casino

Led award-winning sales, consumer and casino marketing, entertainment, public relations and Internet marketing teams for complex of four hotels (with two AAA 4-diamond award winners), 5,000-seat event center and 800-seat showroom, two spas (including one of Spa Magazine’s “best new spas of the year”), five golf courses (including a PGA Tour tournament venue), 120,000 sq ft casino (2,400+ machines, 87 table games, 32 poker tables), 21 restaurants, nightclub and 100,000 sq ft of meeting/conference space; responsible for more than 200 employees

  • Launched resort’s first destination marketing/branding campaign, led agency selection and supervision, uniquely targeted casino visitors by zip code cross indexed with vacation, golf and spa travel patterns; travel agent marketing resulted in 253% increase in recognition of an “outstanding vacation experience” (Questex)
  • Negotiated with AAA to establish third party endorsement of branding theme to position Turning Stone as “one of AAA’s top 20 diamond award winning resorts in North America”
  • Led sales team (hotel, meetings, groups, tours) selling more than 50,000 room nights annually
  • Revamped branding and advertising programs, supervised creation and production of all collateral and other promotional materials for resort, casino, hotels, spas, golf courses, gasoline stations, restaurants and other entities of Oneida Indian Nation
  • Introduced new reservations portal with TravelClick and entry to GDS; supervised creation of five new websites; initiated first email newletters and online marketing campaigns; increased email database from 40,000 to 250,000 in less than one year
  • Supervised special events team developing monthly traffic-building promotions, including major events and festivals such as Chinese New Year, Cinco de Mayo, Feast of San Gennaro, many others
  • Launched marketing program for the first PGA Tour event (the $6 million Turning Stone Resort Championship) held on Native American soil, attracting first-year attendance of nearly 50,000
  • Responsible for Casino Marketing and VIP Player events and tournaments, including Kentucky Derby, Nascar, Super Bowl, Lightening Poker, many others
  • Managed entertainment and showroom facilities, operations, booking and personnel; venues nominated as Casino of the Year by Country Music Association; hosted more than 150 concerts and performances annually (Mariah Carey, Black Eyed Peas, Tony Bennett, Tim McGraw, Bill Maher, Carrie Underwood, et al)
  • Created and edited quarterly glossy newsmagaine, Turning Stone Spirit
  • Introduced marketing program for Skaná, the Spa at Turning Stone; public relations efforts earned recognition in Condé Nast Traveler’s “Hot List” and as one of Spa Magazine’s “Best New Spas”
  • Ran in-house advertising agency (creative, media and production teams) for local markets; supervised selection and operations of outside advertising and public relations agencies for national markets
  • Honored with 24 awards for marketing, branding, advertising and communications excellence in one year, including television and print advertising, websites, Internet marketing, direct mail, brochures and others
Jan 2004 - Jun 2006

Vice President, Corporate & Strategic Marketing

Sunterra Corporation

Responsible for brand marketing, corporate creative services and national advertising, eCommerce, email newsletters and more for this leading timeshare company with nearly 100 affiliated resorts in 12 countries; launched programs to transition multiple outlets to a single brand strategy; developed consistent global brand standards.

  • Created international branding program, developed consistent global brand standards and transitioned multiple outlets to a unified brand strategy
  • Developed member benefits program for owner families, forging programs with American, Delta and US Airways, Stardust Casino, American West Steamship Company and others
  • Established new rental booking engine to enable search marketing to enhance resort rental programs
  • Identified potential partners and negotiated with major lending institutions to create Sunterra Visa card - the first credit card offered by any timeshare resort developer.
Sep 1996 - Dec 2003

Senior Vice President, Marketing

AFM Hospitality (USA) Corporation

Developed nationally renowned marketing programs and award-winning website, strategic alliances and high-touch sales efforts to build recognition of AFM Hospitality as a high-profile industry leader - leading to open and/or executed franchise or management agreements with more than 250 hotels and restaurants throughout the United States and Canada.

  • Responsible for US sales and marketing, development of US franchise base, corporate advertising and public relations, direct sales/revenue, supervision of two Vice Presidents/Sales and sales team of 30 persons; dual-country marketing/ advertising for managed properties.
  • Created multi-country barter advertising program for four brands with 30 hotels and restaurants in the USA, Canada and Indonesia to supplement cash expenditures.
  • Significantly increased market share during "down" markets (per Smith Travel Research "STAR" Reports) for both business-oriented convention hotels in urban markets, roadside motels and leisure-oriented locations in "drive" markets.
  • Introduced yield management programs to maximize revenues from targeted market segments
  • Recipient of the most awards for excellence in a single year in the history of Cendant regional programs.
  • As President of the Sales & Marketing Division (The Marketing Company International, Inc.), launched joint venture providing marketing, advertising, direct sales, franchise program utilization, yield management, reservations systems sales enhancements, high-speed Internet access, web casting and videoconferencing services for hotels and resorts
  • Led team selling the largest high-speed Internet program in hospitality history, through strategic alliance with sister company Western Internet Services Corp (WinCorp), with projected sales of $5 billion over five years to Cendant Corporation, worlds largest franchisor, parent of Ramada, Howard Johnson, Days Inn, others
  • Obtained master brand agreements with management companies on behalf of CAIS Internet and VirtuaLinc, representing nearly 600 locations with more than 67,000 rooms throughout North America.
  • Developed portfolio of 85+ clients in three countries for direct sales representation, marketing and advertising consulting, strategic planning and other services.
  • Implemented a unique system of pricing review, call center sales analysis and yield management which resulted in increased revenues for 90 percent of participating hotel clients (average increase: $100,000).
Jun 1991 - Sep 1996

Vice President, Marketing - Howard Johnson Internatinal

Cendant Corporation

Instrumental in rebuilding hotel brand to one of the 10 largest in North America. Worked within matrix organization to develop industry and company leading programs (#1 among all Cendant brands in increases in advertising awareness, increases in calls per available room, and increases in revenue per available room)

  • Developed the most successful, most imitated and award-winning family marketing program in the mid-level category Kids Go HoJo
  • Created the industry s most unique barter program, doubling the marketing/advertising budget to $30 million
  • Increased annual sales more than $150 million, number of franchised locations more than 38 percent.
  • Created the Business Traveler Club, named by Tom Parsons of BestFares magazine as the best deal in the travel industry today
  • Developed strategic alliances with Continental Airlines, American Express, Sega of America, Visa USA, Avis Rent a Car, Scholastic Publishing, Thrifty Car Rental, Carnival Cruise Lines and others, resulting in $3 million increase in national advertising funds
  • Led strategic planning and implementation of image and brand-building for more than 600 franchised properties, developed consensus among franchisees for innovative new branding, advertising and signage programs; expanded cooperative marketing programs to encompass 75% of franchise community
  • Honored with awards from Hotel Sales & Marketing Association International, American Hotel & Motel Association, International Advertising Association, Council of Sales Promotion Agencies, and others
Jun 1989 - Dec 1990

Vice President, Chief Marketing Officer

Reno-Sparks Convention & Visitors Authority (RSCVA)

Developed award-winning print and broadcast advertising that successfully repositioned Reno/Lake Tahoe as a total vacation and meeting destination, leading to The Rebound in Reno as reported in local and national press.

  • Responsible for Marketing/Advertising, Tourism, Convention Sales, Tour & Travel Sales, Reno News Bureau (public relations), Reservations/Call Center, Research and other departments
  • Managed $10 million national marketing budget with 300 staff in sales and operations, including convention center, golf courses, livestock events center and performing arts center

  • Generated $60 million annual revenues selling 15-year contract to consortium of major associations.

Oct 1987 - May 1989

Executive Vice President

Gardner Stein & Frank Advertising

Ran daily operations, led new business development team and supervised a staff of 40 for this $20 million advertising agency.

  • Travel/tourism - Spruce Goose & The Queen Mary, Grand Bahama Island, Aloha Pacific Cruises, Cartan Tours
  • Hospitality - Hyatt Hotels, Disneyland Hotel, Aston Hotels & Resorts (Mexico)
  • Food - Findlay Tea & Coffee, Royal Kona Coffee, Tootsie Roll Industries, Johns Pizza, others
  • Casinos - MGM Grand Hotel & Casino, Riviera Hotel & Casino
Apr 1981 - Oct 1987

Vice President & Managing Director, Grey II

Grey Advertising

In charge of Travel and Small Business marketing divisions, specializing in retail and wholesale travel, financial services, business-to-business and small business accounts.Supervised team of eight persons in new business development, account management, creative and media.

Accounts won:American Express, Carlson Companies, Littelfuse, Cunard Cruise Lines, Thomson/Apple Vacations, Curtiss Candies, Hitachi (America), Aston Hotels & Resorts, Chicago Mercantile Exchange, Lind-Waldock Futures Brokerage, others

  • Created strategic alliance combining resources of American Airlines, Aston Hotels & Resorts and Condo Resorts International to create "Condo in Paradise," a wholesale program so successful it became Americans AAloha Condo program for Hawaii vacations.
  • Consumer and industrial campaigns won more than a dozen awards for advertising excellence