Managed the development and implementation of all internal and external corporate marketing communications for on-premise and SaaS product offerings for the SMB market. In collaboration with the product marketing managers, determined communications focus per brand/product to construct content and marketing language effectively. Conceived, developed, scheduled, assigned, and managed marketing projects, sales tools, literature, advertising, e-mail campaigns, direct mail, tradeshows, events, and company website. Wrote, edited, and coordinated the development of press releases, announcements and other news. Supervised the production, design, and schedule of all marketing materials. Managed projects assigned to external vendors and agencies, including design agency, print vendors, media outlets, and mail vendors. Developed, implemented and enforced corporate identification standards. Ensured that the company brand and corporate quality standards are met throughout the organization.