Assistant Project Manager
emfluence Interactive Marketing
Client Services and Project Conductor. Ensured completion of client related and internal tasks. Was first contact for support related issues. Strategized on several email campaigns that would generate greater sales results.
Specific Client Results:
- Indigo Wild - Natural Soap/cleaning products producer
- $50,000 increase from previous yearly comparison within first month.
- Trial/test emails sent to segmented groups to establish best email strategy. Resulted in 30% growth for month of December – highest yielding sales month.
- Generated a “newbie offer” for new email sign-ups that resulted in the second highest click through rate of all time and increased sales by %40 from previous January.
- Had min goal of %10 increase and extraordinary goal of %22 increase. Blew both of those numbers out of the water for first two months. %40 growth for Jan. and %60 growth for Feb.
- DeVry University Online
- Streamlined support issues they were having with emailer software; cut time spent/money spent on support issues in half.
- Proven Winners - International plant supplier/advisor
- Directed more traffic to email sign-up through redesign of homepage and entire process (sign-up to branded email received) of sign-up
- Strategic implementation of campaign offerings while they integrate a new online retail shopping into website.
- Compiled sales and email data into one electronic source to view sales growth, email contacts growth, and statistics of email campaigns.