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Birte Pampel

  • Munich, Germany 
  • +49 (0)171 8054504

Storytelling & PR

for (Fin)tech Companies

Your product may be smart, easy and safe, but is it also "sticky"? Helping people feel inspired about finance is a true challenge - and a skill that I have brought to excellence during the past seven years. As the founder of a personal finance community, I have gained valuable insights into the needs of the client side, across generations. As a storyteller and PR professional, I have helped start-ups and established players from the financial services industry develop more compelling, authentic content, including a mobile banking app. 

My goal is to find a position with a fin(tech) company where I can use my key strengths:   

  • Experience as content creator and storyteller 
  • Great interviewing skills 
  • Excellent understanding of user behavior and needs 
  • Strong customer service and coaching skills
  • Extensive PR experience (B2C and B2B) 

Your company embraces an open-minded, diverse and customer-driven culture? If the answer is yes, I invite you to read further and get in touch with me. 

Work History

April 2016Juli 2016

Content and Community Manager

Zuper GmbH, Munich

Built up Content Management Unit for mobile banking app; developed content plan for blog and web site; wrote copy for website, blog, apps in German and English; created PR strategy and basic documents 

Aug 2009March 2016

PR Consultant and Content Marketing Expert 

Finanzmenschen, Munich 

Developed and distributed content for sustainable investment companies; built media relations unit for start-up businesses; established investor community (online and offline) for nonprofit initiative  

Sep 2007Jul 2009

Senior PR Consultant 

GlobalCom PR-Network, Munich 

Acted as content manager for cleanenergy-project.de (cleantech community with largest following on Xing); organized and managed press campaigns for clients from renewable energy, digital media, stock photography and mobile communication 

Nov 2004Mai 2006

Associate Publisher 

Jupiter Media Inc., New York 

Managed advertising accounts for two design magazines; developed lead generation solutions based upon online community Graphics.com; designed and executed email marketing campaigns 

Nov 2000Nov 2004


Allworth Press, New York  

Managed media relations for major authors from Design, Branding and Personal Finance; organized and promoted author events; organized press campaigns 


Okt 2006Mai 2007

Certificated in Online Journalism 

Journalistenakademie Dr. Hooffacker & Partner, Munich  

Subjects: Writing and editing for online media, research techniques, basics of photography and online design 

Jun 1997Mai 1998

Master, German Literature & Language, Business Economics 

Otto Friedrichs Universität Bamberg

Subjects: German Literature and Language,  Publishing and Marketing 

Aug 1996Mai 1997

Graduate Studies and Master Thesis 

University of South Carolina, SC 

Subjects: American Literature, Psychology, Marketing 

Sep 1993Apr 1996

Undergraduate and graduate studies 

Otto Friedrichs Universität Bamberg

Subjects: German Literature and Language, Publishing and Marketing 


Content Manangement 

Wordpress, Joomla, Contao (highly proficient)


Photoshop, Pixelmator (proficient) 

Social Media Management: 

Hootsuite ( proficient)

Business Applications 

MS Office (highly proficient)