Nothing Bundt Cakes - Katy
Product Strategy & Development
Social Media Marketing
Established non-profit foundation to Educate, Mentor, Teach all aspiring women and in particular maligned women to live the life of their dreams.
GENERATED PRODUCT ROADMAP AND MADE TECHNOLOGY RECOMMENDATIONS - Based on analysis of the Healthcare industry: participants in the ecosystem, the flow of dollars, critical issues being currently faced, healthcare IT standards and categorization of online tools.
TECHNOLOGY ASSESSMENTS - Business use of Web 2.0 Technologies & Mobile Support.
INSIGHT CONTROL SOFTWARE FOR REVENUE STRATEGY - Influenced software organization marketing and development leaders to implement per seat revenue based licensing, offering new revenue stream and improvement in overall margins. Presented to the entire supply chain a well tested license model with matrix of licenses sold, thus allowing on-demand decisions to manage the product portfolio.
TRANSITION APPROCH AND IMPLEMENTATION - Upon resigning, developed a transition strategy for 3 projects, to align products with appropriate portfolio and resources based on need. Collaborated across business units to gain consensus and implemented seamless transition of projects and people in 3 weeks.PRODUCT AND PEOPLE TRANSITION TO HP (FROM RLX TECHNOLOGIES) - Led people into new roles & responsibilities, established career paths. Overcame many challenges in planning, execution and delivery as initial HP Product release, resulting in successful acquisition matrix and product availability to take to new markets. Refined product development processes to meet aggressive product demands, while continuing to integrate large company processes.Recognitions
- KEY TALENT FOR TOP 10% OF DIRECTORS (HP) - Unique selection by leadership team for outstanding performance. Embarked on a 3 month journey to expand the leadership skills by working on a proposal to solve a strategically critical halted project, worked on it in parallel to day-to-day job- ESSENTIAL LEADERSHIP (HP) - Selected by Business unit to build Leadership excellence in areas of leadership connections, strengthen career development plans/action and build leadership pipeline for future succession.
SUCCESSFUL TRANSITION AS SW OEM COMPANY - Re-invigorated the team and met the new business demand to successfully build product sold for revenue in a startup environment as a SW OEM company. Managed the team as the company transitioned from HW to SW OEM Company. Mentored and trained peers to lead a team, perform product planning and execution. Lead definition of multiple levels of value offerings that OEMs could pick and select to fit within the business model. Lead product changes, license management and process changes to meet the demand of delivering to multiple OEMs. Successfully delivered the product, met aggressive schedule for the first OEM that generated revenue for the company. Transitioned the team and peers to become part of the acquiring company
ADAPTED TEAM AND PROCESSES TO SUCCESSFULLY BUILD PRODUCT SOLD FOR REVENUE IN A START-UP ENVIRONMENT - Hired and built a team from ground up to develop innovative management products. Delivered multiple generations of releases that gained industry accolades and high product connect. Resulted in increasing overall solution sales and revenue. Lead product software changes and instituted license management process to drive software to be sold for revenue with full end-to-end tracking of licenses. Identified manageability requirements in coordination with other teams, Lead engineering and directed product marketing, quality assurance, supply chain, professional support and services organizations in fast paced releases meeting aggressive schedules.
Telxon Corporation was acquired by Symbol Technologies, Symbol Technologies acquired by Motorola Inc.
Vice President of Software Development 2001 - 1996Oversaw software engineering organization responsible for the design, development, integration, and quality assurance of embedded and systems software for wireless hardware solutions to meet strategic business objectives. Established project management strategies for several strategic projects such as Year 2000, integration of new business systems, and improvement of development processes. Evaluated, established and supervised partnerships and vendor relationships with Microsoft and Bsquare.Director of Software Development 1996 - 1994Managed systems software organization responsible for the delivery of software solutions for automated data collection and wireless hardware devices. Defined security guidelines to protect corporate software intellectual property. Planned and reviewed projects.Project Manager , Sr. Software Engineer, Software Engineer 1996 - 1988
- COBOL Programming- Database Management
IndiaDec 2007 - Jan 2009
Caregiver & Coordinator
Traveled abroad multiple times & stayed for extended period to take care of aging parent.
Houston, TX, United States
Jul 2007 - Dec 2007
President & CEO
ESTABLISHED OWN BUSINESS - In proprietary financial education products & services. Developedday to day discipline of running a business from home - Separation of business office area, setup ofsoftware tools for small business such as Financial tracking software, Marketing tools, Email,Calendar & Contacts. Formalized company records and the company, as an LLC.INTERNET MARKETING - Developed and ran multiple successful marketing campaigns withGoogle Adwords, Yahoo Search Marketing and Microsoft adCenter filtering thousands of leads.Ran successful ads in e-newsletters, posted Classifieds at free sites (craigslist etc.) and paidsites (eBay etc.).
Mentor - MentorNetPatents - Mobile Device ID Allocation System and Method - U.S. Pat. No. 6,073,033Citizenship - United States
A forward-thinking senior executive with proven track record of technical and strategic leadership in defining and driving new business opportunities that achieve significant revenue and margin growth. Ability to put together diverse teams, and motivate them to transform technologies, into successful scalable revenue generating product portfolios. Comfortable navigating through complex business and investment dynamics with the ability to assess and modify investments based on potential return and viability. Have travelled extensively and fluent in 3 languages.
LEADERSHIP AND MANAGEMENT BACKGROUND WITH PROVEN ABILITY TO MENTOR - 20 years of extensive product development & delivery experience, led as Vice President and Director in large, mid-size and startup companies with full budget responsibilities. Lead cross-functional and world-wide teams with diverse technical and cultural backgrounds. Inspired & trained managers to direct, motivate, retain, and deal honestly and fairly with diverse employees at many levels. Supervised strategic partnerships and vendors. Adept at crisis management, troubleshooting, problem solving and negotiating.
STRATEGIC PLANNING WITH PROVEN SUCCESS IN PORTFOLIO MANAGEMENT - Influenced organizational strategy, investment and trade-off alternatives in projects offering true mutual value, resulting in high levels of customer satisfaction. Worked with senior executives and marketing, shaped product strategy and established roadmaps. Performed in-depth analysis of competing products, set priorities, developed business cases and secured funding for new initiatives. Participated in formal technical M&A due-diligence investigations, during company acquisitions.
RECENT TECHNOLOGY ASSESSMENTS - Blogging Technologies and integration with Social Media & Networking