Digital Marketing Coordinator
Aurora Health Care
My responsibilities at Aurora included social media management as well as supporting internal communications' efforts. I comprised half of the social media team responsible for posting daily content, monitoring networks and developing strategy for the Aurora Health Care profiles. We also consulted and directed dozens of specific groups within Aurora in promoting their services and developing their individual social media strategies. I was also the project lead during the pre-launch phase of Aurora's involvement in Sharecare.com, a website created by the founders of WebMD that launched in October. Furthermore, I assisted the internal communications team in producing and scheduling content for the company's intranet site, viewed by 30,000 Aurora caregivers, and the external site at Aurora.org.