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Summary of Qualifications

More than fifteen years of advancing technical, management and academic experience in the field of public relations and communications with responsibility for the successful development, implementation, evaluation, and measurement in the following areas:

Research - Media Relations - Media Training - Crisis Preparedness - Brand Development - Integrated Marketing - Advertising Design - Social Media - Internal Communications - Internet/Intranet Development - Executive Communications - Speech Writing - Small Business Development - Community Relations - Philanthropic Focus - Legislative Relations/Evaluation

Work experience

Assistant Public Affairs Manager

State Farm Insurance

Assistant Public Affairs Manager (1996 - 2000)

  • Responsible for the selection, training, development and management of an internal public relations and communications team with a budget of $1.5 million
  • Coordinated all internal and external messages including executive support, speech writing, weekly executive updates, company newsletters and publications, etc.
  • Increased overall understanding and awareness of company issues through a successful redesign of a monthly internal publication distributed to more than 2000 associates and a regional Intranet site
  • Measured effectiveness of the public relations and communication teams through survey development and implementation
  • Development of specific loss reduction campaigns, which resulted in an overall decrease in the number of claims, through a variety of mediums including news stories, brochure development and public service announcements
  • Increased positive story placement by 400% in two years through a media campaign designed to build relations with key journalism professionals
  • Created a five year "Child Passenger Safety Education Campaign" dedicated to reducing the number of children injured and killed in vehicle crashes
  • Successful history of responding to crisis situations through the creation of a select team of public relations professionals available 24 hours a day
  • Enhanced the ability to impact state and federal legislation through an internal grassroots campaign resulting in legislative relations between every state and federal legislator and a company associate
  • Created and promoted integrated marketing opportunities and tools for the sales division to use in professional marketing campaigns
  • Increased the visibility of the company's philanthropic efforts while reducing the overall dollar amount of contributions with the development and implementation of a contributions matrix that provided consistent and focused consideration of all philanthropic support
  • A history of successful speaking engagements as an expert on insurance and legislative issues

Public Affairs Specialist (1994-1996)

  • Coordinated all media training, media releases and became primary contact for all media calls
  • Communicated company trends, industry issues, goals and updates to company associates
  • Executed all staff legislative briefing
  • Increased the understanding of legislative process and issues through the creation of a legislative awareness course that included an overview of how laws are created, their impact, and ways to become involved in the legislative process
  • Demonstrated ability to effectively supervise the creation, development, coordination, and implementation of grass root legislative efforts to deliver State Farm's message on a variety of insurance related topics

Internal Communications

Williams Company
  • Responsible for supporting internal communication efforts for Williams' Energy Marketing & Trading business unit
  • Developed and implemented a communication plan and template increasing the effectiveness and decreasing the time commitment needed to write and read internal communications
  • Responsible for writing financial and business related articles for print and Intranet publications


Dog Dish
  • Created a successful retail business that has been used by the Tulsa Chamber of Commerce and the Mayor's office as examples of model entrepreneurship
  • Responsible for the day-to-day operations primarily focusing on the public relations, marketing and communication needs for the retail business
  • Successfully increased sales by more than 15% yearly since opening (industry standard is 4.6%) through a variety of successful integrated marketing campaigns
  • Creator and author of "Tails from the Dish" a bi-monthly e-newsletter with a 21% read rate (retail industry standard is 6%)
  • Increased the visibility of the Dog Dish through more than fifty eight coordinated feature stories in local and national print, broadcast and online media
  • Co-produced three, sixty and thirty second commercials
  • Developed, coordinated and promoted more than fifty-eight in-store events for customers to attend with their pet
  • Created and implemented strategic philanthropy plan
  • Development and coordination of all aspects of
  • Authored monthly column "Pet Me" for Tulsa Cityscape magazine


Courses Taught

  • PR Research and Campaigns, Public Relations Communication Methods, PR Management and Strategies, Media Relations and Social Media

Related Efforts

  • All students are taught and required to use applicable technological tools to their area of study or as appropriate for assigned projects. This includes blogging, wikis, social media release (PRX Builder), news aggregation, Facebook, Flickr, instant messaging, social bookmarking, Second Life, etc. 
  • Actively helping students create relationships with Tulsa businesses in need of new employees for PR positions

Adjunct Professor, Oklahoma State University (2000 - 2004)

  • Responsible for curriculum development and teaching public relations, media relations, strategic communications, integrated marketing, and advertising design courses

Curriculum Taught


Media Training


Grassroots training

Washington Campus


Studied and applied mass communiction theory. Emphasis on the use of corporate social responsibility, technology and social media.