• Orange Connecticut

Bill Holodak

Digital Marketing Consultant

Summary

Successful take charge digital marketing consultant with unique entrepreneurial background, managerial and business development experience seeking equally unique opportunity to leverage that experience with a fast growing company in need of a highly motivated individual

Work History

Work History

Digital Marketing Consultant

Mar 2006 - Present
YP Holdings, Shelton & Wethersfield, CT

Consistent top tier performer selling digital marketing services to small to medium size businesses throughout Connecticut opening digital doorways to grow their businesses

Achieved top sales performance in first year

Promoted to New Business Development Team in second year to grow customer base, primarily selling myself as a digital strategist acting on businesses' behalf as their marketing department.

Advised businesses on their need for professional websites, search engine optimization (SEO), search engine marketing (SEM), Online and Mobile Display Banner Advertising in order to build brand awareness and deliver leads to their businesses

Achieved largest new business sale in Connecticut three times over

Followed business model, upselling existing customer accounts as well as continuing new business development making cold calls and creating own opportunities 

Team player, mentor to other associates

National Sales Manager

May 2001 - Dec 2005
New Star Marketing Services, Charlotte, NC

Joined company to create opportunities to sell larger national accounts by expanding online marketing, e-commerce, data processing and fulfillment capabilities leveraging years of experience in multi-channel marketing

Analyzed performance standards and operational budgets, and assisted in negotiating contracts and proposals with companies such as Nascar 

Created marketing materials, a new website, and participated in national industry trade shows showcasing new capabilities

President

Apr 1999 - Jan 2001
Fulfillment Direct, Delray Beach & Weston, FL

Joined company owned by Boston Red Sox pitcher, Tim Wakefield, to provide consultation services in sales and direct marketing plan development, e-commerce, catalog, and promotional B2C and B2B programs

Provided management expertise enabling informed decisions on developing national sales and marketing strategies, increasing market share, improving client relationships, and achieving industry leadership

Built a management team by focusing on building positive attitudes, and data driven decision making to grow the customer base and increase revenue

Introduced company to leading industry consultants, joined national trade associations, advertised in national trade publications, and participated in industry trade shows to gain brand awareness

Developed a Business Plan to seek venture capital investments

President

Apr 1996 - Nov 1998
CxData, Milford, CT & Gloucester, MA

Directed 300 employee division of publically-traded company, CYRK, overseeing all operations including sales, promotional marketing services, catalog fulfillment services, call center and customer service management, warehouse and distribution services, information technology, accounting and administration

Worked with corporate salesforce to increase annual corporate revenue from $250 million to over $600 million

Established sales and marketing plan to increase divisional identity and create new sales opportunities

Directed the creative design of advertising and promotional materials, website design, and national trade show exhibits

Directed the expansion of licensed software programs to include Internet and e-commerce capabilities

In first year increased the division's customer base by 30 Fortune 500 clients, increased division revenue by 36%, and cut division expenses by 17%

Founder, President & CEO

Nov 1982 - Apr 1996
PPL Fulfillment Services

Recognized need for an outsourced service company to work with companies from startup businesses to Fortune 500 companies providing marketing services while allowing them to focus on their core strengths

Grew annual revenue to $25 million in direct to consumer and business to business marketing support services, increasing EBITDA prior to being solicited by, and then selling to, a publically traded company

Recognized by industry consultants as one of top five third party fulfillment service organizations nationally 

Provided superior customer service and developed partnerships with major service providers in both in-bound and out-bound call center services, credit card authorization services, as well as expedited domestic and international shipping services

Achieved daily order processing and product fulfillment shipments of 25,000 multi-line item orders per day, and 50,000 single-line item orders per day, while managing a 24 x 7 call center and distribution staff, data processing staff, and an administrative staff totalling 300 employees

Education

Education

Master of Business Administration, Marketing

Dec 2002
University of Bridgeport, Connecticut

Bachelors of Engineering, Mechanical Engineering

Manhattan College, New York

Skills

Skills

Google AdWords

Certified Google AdWords Planner

Google AdWords Premiere SMB Partner

Salesforce CRM

Microsoft Office Suite