BonnerIMPR (integrated marketing & PR)
Delivering long term strategic consulting and freelance project services to businesses. Led acquisition/merger communications for office products manufacturer that delivered positive national/regional media coverage that supported new customer acquisition. With a day's notice, secured feature business article for start-up online retailer receiving award recognition and improved consumer brand awareness and interest. Provide public relations and product web copy for Italy-based home technology manufacturer and distributor supporting new market product introduction. Provide media relations and crisis communications support for Texas-based women's reproductive health clinic, securing message exposure in a volatile topic arena. Provide proactive product publicity services for manufacturer of innovative battery powered lawn equipment, securing national product reviews in traditional and social media channels that support consumer interest and purchase. Received notice that national college book client was divesting retail division two weeks prior to announcement. Provided internal and external communications and acted as media spokesperson throughout announcement, securing positive media coverage with key company messages that gain support of current and new wholesale customers.