Bill Bonner

Bill Bonner

Marketing, communications & Public Relations Executive

  • Greater Chicago Area, US Illinois

Providing marketing, public relations and social strategy and program execution with emphasis on reputation, brand, cause marketing and issue advocacy, social media, public relations and customer communications. Builds collaborative, engaging relationships from front-line staff to C-suite executives to foster innovative, organic solutions. Highly versatile problem solver who successfully leverages strong skill set and collaborative nature to lead teams that deliver growth and profitability to leadership.

Work History
Work History
Apr 2012 - Present
Principal
BonnerIMPR (integrated marketing & PR)

Delivering long term strategic consulting and freelance project services to businesses. Led acquisition/merger communications for office products manufacturer that delivered positive national/regional media coverage that supported new customer acquisition. With a day's notice, secured feature business article for start-up online retailer receiving award recognition and improved consumer brand awareness and interest. Provide public relations and product web copy for Italy-based home technology manufacturer and distributor supporting new market product introduction. Provide media relations and crisis communications support for Texas-based women's reproductive health clinic, securing message exposure in a volatile topic arena. Provide proactive product publicity services for manufacturer of innovative battery powered lawn equipment, securing national product reviews in traditional and social media channels that support consumer interest and purchase. Received notice that national college book client was divesting retail division two weeks prior to announcement. Provided internal and external communications and acted as media spokesperson throughout announcement, securing positive media coverage with key company messages that gain support of current and new wholesale customers.

Oct 2003 - Oct 2011
Senior Director, External Relations
OfficeMax, Inc.

Managed direct budget of $1.5M and indirect budget between $500K-$1M. Led public relations, cause/purpose marketing, event marketing, social media engagement, sports and entertainment sponsorship and celebrity/entertainment integrations. Conducted monthly CEO/CFO/COO briefings on brand reputation health, threats and opportunities. Advised and influenced corporate, crisis, customer, vendor and internal communications. Integrated social media into earned comprehensive public relations strategy and program executions. Delivered 1.8 billion incremental audience impressions valued at $197 million between 2006 and 2010. On average annual basis, delivered $49 million in impressions on budget of $1. 7 million. Secured featured brand appearances, including Oprah, The Today Show, The Early Show, The Tonight Show, Rachel Ray, CNN and ESPN. Launched digital strategy integration for public relations program, including blogger outreach and engagement, social media monitoring and messaging, content development Led publicity and social-buzz program for ElfYourself.com, one of the top 10 viral programs to-date, creating 183 million impressions in 2010 alone. Directed Disney Corporate Alliance relationship and implementation of concert tour sponsorships, celebrity engagements and event integrations. Launched and led award-winning cause-marketing program,“ A Day Made Better”, generating approximately 44 million media impressions, benefiting more than 1, 000 high-need classrooms nationwide, and increasing donations to partner charity by over 1, 000%. Corporate spokesperson with broadcast, print, online and event exposure.

Jun 1993 - Sep 2003
Associate Director, Marketing Communications
Thompson NETg (now SkillSoft)

Managed direct budget between $250K-$750K. Directed U.S. public relations, advertising, online and market research programs. Selected and managed agency partners. Launched industry analyst program to drive awareness and endorsements for products and services. Represented U.S. marketing communications on global brand unification team based in UK. Public relations program delivered more than 63M positive media impressions in 2002 through major outlets including Fast Company, Information Week, Wall Street Journal, and Forbes. Led launch of internet-based service that won Forbes Magazine“ Best of the Web” award.

Sep 1989 - Oct 1992
Senior Account Executive
Keller Crescent Advertising & Public Relations

Advertising and public relations client service management for Chuck E. Cheese's Pizza, Williamson-Dickies(Dickies-branded work wear), Westinghouse Security Systems, and Irving, Texas Convention & Visitors Bureau.

Jun 1988 - Sep 1989
Account Executive
Eisaman, Johns & Laws Advertising

Advertising client service lead for Pennzoil's Gumout brand products and Wolf's Head Motor Oil. Managed competitive brand tracking to monitor messages, promotions and share-of-voice.

Jun 1982 - May 1988
Account Executive
GSD&M/Dallas

Advertising account service representative for CIGNA Healthplans, North Texas Chevrolet Dealers Association, Fox & Jacobs Homes, Docutel/Olivetti Corporation, and Warm Springs Rehabilitation Hospital.

Education
Education
1980 - 1982
Bachelor of Science - Advertising
The University of Texas at Austin