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Oversees the daily working of operations. Plans, manages, and implements schedules to ensure deadlines are met, and maintains a high quality standard of product production and delivery.


Digital Marketing Manager
  • Plan and execute all digital marketing, including SMM/SEO/SEM, marketing tools, email, social media and display advertising campaigns.
  • Established and managed Client's Facebook, Twitter, LinkedInn, G+, Pintrest, Instagram and Company's accounts; answering all customers' questions and concerns and posting periodical updates/specials.
  • Developed, managed and executed digital media and marketing strategies within project timelines. Implemented social media marketing tactics aligned with keywords and SEO strategies.
  • Designed, created and managed promotions, advertisements and campaigns to build a reputable online brand.
  • Develop and manage PPC channels, specifically; AdWords, and Facebook. Use expertise to deliver localized branch specific and national campaigns.

  • Support Email marketing strategy and execution.
  • Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment.
MCP (Microsoft Certified Professional)
  • Configuring and troubleshooting Desktops, Laptops and Servers.
  • Good understanding of OSI Model, TCP/IP protocol suite (IP, ARP, ICMP, TCP, UDP, DNS, SMTP, FTP, TFTP, VPN, RDP, NAT/PAT).
  • Configuring, managing and maintaining Network cabling & equipment’s.
  • Well understanding of Bridging and Switching concepts and LAN/WAN technologies.
  • Backup management and Recovery.
  • Virus Protection & Firewalls.
  • Monitoring network Traffic, Bandwidth control, Web filtering etc.
  • Well versed in Implementing, Managing and Maintaining a Microsoft Windows Server 2012 Network Infrastructure including Active Directory, Group Policy.
  • Installing and configuring File and Print Servers.
  • Updating servers with latest service packs and hot fixes.
  • Securing network resources with shared folder permissions, Implementing file security system.
  • Performance tuning using performance monitor and event viewer to identify and resolve performance bottleneck.
CCNA Routing & Switching/ Security from APTECH
  • Installing, configuring and troubleshooting of Routers and Switches.
  • Managing, Maintaining and Configuring an Internet work with the help of WAN technologies like PPP, Frame-relay, ISDN and Routing Protocols: OSPF, EIGRP, IGRP, RIP and RIPv2.
  • Implemented traffic filters using Standard and Extended access-lists, and route maps.
  • Implement Cisco IOS Firewall IDS using 3600 series router
  • Introductory knowledge of Layer-2 Switching, Vlan’s and Access-list.
  • IP addressing and sub netting, Routing concepts.
  • Switches: Basic Configuration and VLAN setup on Cisco 2960 switches.
  • Router: Basic Configuration and monitoring of Cisco 3500.

Work experience

Oct 2015Present

Operation Manager

AIB GLOBAL Marketing

Support the company in production planning and making sure the business is adequately resourced.
Identifying any skills gaps in the organization and undertaking a recruitment programme to support this.
Training of staff and managers to ensure that everyone is performing adequately in their role.
Managing budgets and costs effectively in respect of the planning process.
Acting as a liaison to senior management to keep them up to date with floor matters.
Ensuring key performance indicators are in place and production targets are met.
 Implementation of any new policies and procedures relating to the production process.
 Introducing and managing in-house IT systems ensuring that they are fit for purpose

Leadership – Leading teams from different departments to achieve organizational goals.

Communication – Ensuring that communication is ongoing and effective between different departments.

IT – Keeping up to date with IT systems in the workplace while having an understanding of emerging technologies.

Presentation – Presenting ideas and results to different stakeholders across the business including staff and senior management.

Team working – Fostering an environment of teamwork to ensure that all products are delivered on time and company goals are met.

Initiative – The ability to work alone and take a lead when hurdles arise or when tasks require completion.

Planning - Staying ahead of the game and ensuring that plans for the future are clearly labelled out for everyone to follow.

Problem Solving – Adapting to the ever changing environment and reacting quickly to meet challenges.

Responsibility as a Social Media Manager:

    • Plan and execute all digital marketing, with a focus on Web and SMM/SEO/SEM and integration with social, email and other digital channels.
    • Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
    • Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
      • Created and managed an online presence and reputation for clients via social media websites, search engine optimization, and Google Analytics.
    • Collaborated with team to optimize and implement overall digital marketing campaign.

Responsibility as a SEO

  • Manage and execute implementation of SEO strategy.
  • Communication to clients, team, and management on strategy/project development, timelines, and results.
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Develop and implement link building campaigns.
  • Implement and administer search engine programs (Google Analytics, Webmaster tools).
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.

IT Manager (6 Months)

  • Manage & Monitor all Systems and Network Infrastructure.
  • Monitor & Operate the CCTV Cameras & Associated Equipment's.
  • Windows 2003 Server Administrator.
  • Active Directory/ Domain Controller Management.
  • Router & Switches Management.
  • Installing & Configuring Computer Hardware, Software, Systems, Network, Cabling, Printer and Scanner.
  • Investigating, Diagnosing and Solving Computer Software and Hardware Faults.
  • Planning & Undertaking Scheduled Maintenance Upgrades.
  • Overseeing Computer Security & Antivirus Precautions.
  • Network Security.
  • Maintaining VOIP Devices.
  • Backup & Recovery.



D.B.A (Diploma in Business Administration)

From Institute of Business & Management International

Matriculation From Karachi Board.


Mar 2014Mar 2014

Microsoft Certified Professional

  • Certification ID : 10742116
  • Certification number: E751-2477
Mar 2014Mar 2014

Microsoft Specialist

Certification In Server Virtualization with Windows Server Hyper-V and System Center Specialist.
Certification Number : E751-2476


  • Reading Information Technology Books.