- Thieme Publishers: Procuring specialist doctor details via secondary research (3 weeks)
Compiling information(personal number, address of the clinic, email id, educational qualification, specialization) about plastic surgeons from a wide variety of sources
These had to be done through online sources mostly although sometimes a bit of cold calling was necessary.
The information was then compiled and conclusions were made regarding the categories of plastic surgeons and their concentration in a particular area.
- Onion Insights: Research on overall shopping experience at Shoppers Stop (2 weeks)
Understanding the effectiveness of the Customer Service offered at the store
Evaluating the promptness of the Customer Care Associates (CCA) in helping the customers
Checking the Up selling and Cross selling efforts of the CCAs