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Work experience

May 2009Dec 2013

Business Consultant


Main Responsibilities:Business consultancy. Advice on new business. Financial and situation analysis. Strategic and commercial planning. Business plan and business strategies development.

Main Customers: Dietrich SA, Autonort SA; Agraria Mada SA, Green Frontiers; Kramp SA; Grupo Inicio SA; Soluciones SA.

Aug 2012Nov 2013

Chairman Advisor

Main Responsibilities:Assistance in procurement and contracting. Member of the Evaluation Committee.

Jun 2011Jan 2012

Industry Division Manager

L.J. Ramos Brokers Inmobiliarios

Main Responsibilities:manage the Industrial Division. Define commercial and operational policy for it. Lead the sales team, consists in ten professional brokers.

Key Accomplishments:designing and implementing regular relations campaigns based on active and potential customers. Redefinición del proceso de ventas. Implementación de sistema de objetivos y evaluación de desempeño. Redefinition of sales process. Application of system of targets and objectives and performance evaluation.

Aug 2006Dec 2008

New Business Manager

Guillermo Dietrich S.A.

Main Responsibilities: to generate, analyze and develop new businesses and projects. Leadership in process and teams development.

Management of Purchasing and Maintenance team comprises 6 direct reports and 5 indirect. To define strategic guidelines; to set objectives; to implement management tools, coaching and training staff.

Key Accomplishments: project manager to the launching of an Official VW Dealer that will provide 35% increase to the company’s profit. Analysis for the opening of two official luxury vehicle dealers, one of which has already been instituted: Official SEAT Dealer. Develop of business plan for the commercialization of high technology accessories. Develop a commercial plan that serves as the exclusive mobile-vehicle-communications accessories distributor (hands free Fonexión). Leadership in implementing a Customer Relationship Managing system (CRM) that may be applicable to all of the company’s business units.

Jan 2006Jul 2006

Brand Manager

General Motors de Argentina

Main Responsibilities:to manage all marketing mix variables of the commercial vehicles platform that included Chevrolet S10 & Avalanche trucks, and the Blazer SUV.

Key Accomplishments: Pick Up Chevrolet S10 #1 in Sales (accumulated by June 2006). Implementing the Pick Up Chevrolet S10 Campaign, “#1 in Sales 2005”. Implementing Sale Stands in different farm trade fairs. Responsible for positioning the Chevrolet Avalanche among the “AB” segment: create, design and fulfill the Avalanche Golf Tour. Responsible for achieving the Chevrolet Blazer as the "Family SUV": idea and design originated from the Chevrolet Blazer Adventure, accomplished since July 2006. Business plan for launching the Chevrolet Captiva SUV.

Aug 2001Feb 2006

Exports Coordinator

General Motors de Argentina

Main Responsibilities:to supervise export programs and to manage spot sales. To coordinate of interdisciplinary groups tending to do more effective tasks & processes of production, logistics, customs, finance, systems. To administrate first deliveries of spare parts to China and India. To participate in the National and Regional monthly schedule meeting.

Key Accomplishments:Year 2005: noticeable advantages in the exporting process to Chile, delivery timetables reduced by 10%. Year 2004: Opening of new markets (Haiti, Rwanda, Guatemala, Turks & Caicos). Billing incremented by 10%. Year 2003: First exports to Africa, Costa Rica, Honduras and Dominican Republic. Ranking N°1 in Vehicle Exports in Argentina. Billing incremented by 4%. Year 2002: Ranking N°1 in Vehicle Exports in Argentina. Billing incremented by 42%. Plan, manage and monitor the early parts exports to China and India.

Oct 2004Jan 2006

Product Planner

General Motors de Argentina

Main Responsibilities:to plan and coordinate programs of product for the platforms of midsize cars. The first person incharge for the planning of portfolio and coordination of programs of product for Uruguay and Paraguay. To develop long term Commercial Plan for Argentina, Uruguay and Paraguay.

Key Accomplishments:complete development of the 2006-2015 Business Plan for the three markets under my command. Definition of long term portfolio products for Uruguay and Paraguay.

Sep 2003Sep 2004

Public Affairs Coordinator

General Motors de Argentina

Main Responsibilities: to manage government issues and the Official Vehicles Regime; to observe international business rules; to monitor the recovery of tax benefits; to elaborate and follow the vehicle commercial trade balance; to analyse special regimens to improve competitiveness. To represent GMA in diverse commissions before Vehicle Manufactures Association.

Key Accomplishments:the National Government modified its area of interest for International Politics. Those responsibilities that had been assumed in parallel suddenly turned inactive, resulting in having to readjust my professional development.

Apr 1995Aug 2001

Disctrict Manager - Fleet Sales

General Motors de Argentina

Main Responsibilities:To develop the Special Sales department and positioned GMA in the fleet market. To analyse fleet business and special regimes. To plan and implement fleet and special sales strategies. To supervise the development of Official Dealer Fleet Sales Department. To define and distribute bonuses and incentives.

Key Accomplishments: 3,000 police cars sold to the Buenos Aires Police Dept., 400 to the Santa Fe Police Dept., 135 to the Mendoza Police Dep.t, 20 to the Catamarca Police Dept. Numerous fleet sales sold to different companies among the country (Shell, Cargill, Gillette, Molinos Río de la Plata, Nidera, Telecom, Cervecería Quilmes, Avis Rent a Car, Hertz, etc.) averaging more that 1,100 units sold a year.



BI - Microstrategy
CRM - Enage
MS Office


Mauro Maya

Concreto y efectivo.

Sebastián Gimenez

“Leandro es una persona con un perfil profesional analítico, sumamente detallista, que mezcla creatividad con excelente racionalidad. Es sumamente grato poder tenerlo en un equipo de trabajo que gerencia grandes desafíos”

Adrian Cravchinsky

Leandro es un excelente profesional para el planeamiento y desarrollo de modelos de negocios.

Carlos Martins

Leandro es un muy buen profesional y una excelente persona. Durante el breve tiempo en el que trabajamos juntos en LJRamos, Leandro demostro ser un apasionado de la informática y del mundo digital, lo cual ayudo para empujar adelante el proyecto digital de la empresa.

Gonzalo Pellejero

During the time we worked together, I found him to be extremely efficient and capable in all aspects of his work. But also, besides his duties, he constantly displayed the highest degree of initiative and self-reliance. Leandro has a conscientious and cheerful attitude and his work was always neat and accurate, well-liked by clients and colleagues as well. I very much regreted stop working with him. His professional and personal values have been very inspiring.

Eduardo Palmisano

“Leandro es un excelente profesional, con una actitud proactiva, de criterio amplio y agudo a la hora de tomar decisiones. En los años que compartimos dentro de General Motors, fue un placer tanto desde lo profesional como en el trato personal trabajar en equipo en las tareas que nos fueron asignadas.”

Rafael Giovagnoli Primo

“Leandro has the knowledge, method and expertise. We worked very well in a team. Also, is a colleague with very positive attitude and always ready to support and collaborate with others. He is extremely detail oriented, communicative and very committed to accomplish his tasks.”

Dario Ferrer

“Leandro es una persona comprometida a resultados, como a los objetivos tanto laborales como personales.” 

Anibal Caropreso

“Leandro B. Peret, tiene un alto valor por su capacidad Profesional, por su muy buena actitud personal y su visión estratégica, lo que lo hace una persona altamente recomendable.” 

Guillermo Leyes

“Leandro es una persona proactiva, se desenvuelve de forma eficiente en grupos interdisciplinarios buscando el objetivo comun”

Sebastián Desmery

“Leandro fue en todo momento un gestor de soluciones y acciones para la implementación del CRM. Durante todo el proyecto manejo los tiempos y el alcance del proyecto optimizando los recursos de su empresa. Demostro una capacidad de negociación con el vendor altamente profesional y excelente resultado.” 

Horacio Gonzalez Ramirez

“Con Leandro hemos trabajado en desarrollos estrategicos de la empresa, tiene una excelente vision global del negocio y un buen trato con sus colegas en el trabajo en equipo. Hemos obtenido muchos logros juntos. Excelente profesional.”

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To apply the knowledge and experience achieved through strategic and/or commercial planning to develop business proposals for differing managing fields.


Professional with 13 years of labour in automotive business, focused in strategic development, with large experience in sales, international trade, planning, public relations and marketing. Holds and MBA from IAE Business School-Universidad Austral, BA degree in Business Administration from Universidad Nacional de Quilmes, BA degree in Political Science and BA degree in International Relations both from Universidad del Salvador.



Planning and Strategy

New technologies




- Reading (history, historic novels, science fiction, thrillers) - Sports: football (soccer), rugby, yachting, spinning- Music