Contestant, "The Biz"
America Online & Warner Music Group
- Finished in the top four of an online reality show similar to "The Apprentice."
- Organized grassroots campaign to promote a secret show for well-known band, Panic! At the Disco. Developed marketing materials and launched a non-traditional guerilla marketing campaign through Time Square that ended at MTV Studios during "Total Request Live." The concert sold out before doors opened.