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Brand Identity Guru has been around for almost 2 decades. My name is Scott White and I’m the BIG Kahuna. I’ve decided to throw my thoughts down on paper so to speak and talk about the real life branding experiences I have. Some are good, some not so good. But it’s my look at branding today. A fun, witty look at the good, bad and the ugly of branding.I fully expect to piss some people off and make others jump for joy. I never hold back in life so why start now on my blog. I tell it like it is and that’s that.