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Bianca Ribeiro Magalhães

Marketing Professional with ten years of experience in multinational companies and regional campaigns


Extensive experience in integrated communication campaigns, media plans (online and offline), product launches, promotions, events, BTL activities and social media.
Strategic planning (B2C and B2B) and budget management.
Brand management and sponsorship planning.
Schedule management; Project management and ROI analysis.
Coordination of interns and assistant.
Coordination of simultaneous projects involving different departments, agencies and suppliers.
International experience: exchange in Canada in 2011 and trips to Mexico, Belgium, Japan and Colombia.
Communications professional with data processing background; Dynamic and flexible; Strong logical and analytical skills; Deadline and results-oriented; Able to work in cross-cultural teams and fast-paced environments.

Work experience

Jan 2012Present

Marketing Coordinator

Epson do Brasil
  • Marketing strategy planning aligned to Epson America Latin headquarters. Implementation of regional campaigns.
  • Budget planning and management.
  • Implementation of ROI analysis tool and briefing models.
  • Brand management and sponsorship planning.
  • Development of 360o communications (ATL and BTL) B2C and B2B: media planning (online and offline), hot site, videos, social media content, newsletter, POS materials, press release.
  • Launch of B2C and B2B products. Launch of B2C product category with 40% sales increase in the first quarter after the campaign. Market share increase from 3% (2012) to 10% (2013) in units.
  • Coordination of events, congresses and trade shows in different B2B segments. NET sales return of 500% over total fiscal year investment.
  • Awards: “Epson Spotlight – Client Satisfaction” due to excellent results in trade shows Serigrafia Sign 2012 and Tecnomedia Infocomm 2014.
Sep 2008Dec 2010

Senior Marketing Analyst

Samsung Eletrônica da Amazônia
  • Marketing strategy planning and execution.
  • Development of 360o communications (ATL and BTL) for digital cameras, camcorders and TVs: media planning (online and offline), hot site, video tutorials, promotion on social media, newsletter, shop display, POS materials, seasonal promotions, product launches.
  • Coordination of booth in trade shows Fotografar and Photo Image Brazil and events to final consumer (guerrilla marketing / brand activation).
  • Marketing budget management.
  • Market share increase from 3% (2008) to 15% (2010) in camera category, according to GFK.
  • Brand awareness increase in camera category from 7% (2008) to 14% (2010), according to Datafolha Top of Mind Internet 2010. 

International Experience:

  • Colombia (2009), 3 days. Samsung Digital Imaging Latin American Conference and product training.
Nov 2005Aug 2008

Marketing Analyst

Panasonic do Brasil
  • Packaging development and design for Brazil and Mercosur, aligned to Global brand guidelines. Coordination of projects involving Engineering and Purchase departments and package supplier.
  • Product launch: packaging, press kit, website, promotional materials.
  • Coordination of photo-exhibition project (in-store merchandising improvement). Sales increase by 20% in the served points of sales.
  • Development of promotional materials to trade and final consumer.
  • Development of contents for internal newspaper, training and institutional website.
  • Design of informative sheets to Sales team about new products, technical information and promotions.
  • Creation and purchase of uniforms for promoters.
  • Market research in several cities in Brazil and analysis.
  • Organization of booth in trade shows – APAS and ABAD. 

International Experience:

  • Belgium (2008), 2 days. Meeting with trade and product marketing teams at Panasonic Battery Sales Europe. 
  • Japan (2008), 8 days. Presentation of trade marketing activities and photo-exhibition project in Brazil at 2nd Global ISM Convention (Osaka). Visit to outsourcing company of promoters in Tokyo. 
  • Japan (2007), 7 days. Package planning for Brazil and Mercosur inside the parent company, Matsushita Battery Industrial in Osaka. Visit to production line of package supplier. 
  • Mexico (2007), 4 days. Benchmark from Panasonic de México S.A. de C.V., especially photo-exhibition project (merchandising / trade marketing) and visit to small retailers.
Apr 2005Jul 2005

Sales Analyst

FedEx Express

Temporary position due to employee in medical leave.
• Sales performance and Volume analysis
• Monthly revenue projection
• Results communication
• Local support to Sales Planning Department.

Aug 2003Apr 2005

Marketing Intern


• Administration and Communication of Employee Bonus Campaign, aligned to Latin American headquarters.
• Customer database management and segmentation analysis
• Direct Mail
• Market and competitive analysis
• Event planning (São Paulo Fashion Week).


Feb 2008Jun 2011

CEAG, Lato Sensu in Business Administration

Fundação Getúlio vargas
Jan 2011Apr 2011

Business Administration Exchange program

University of Western Ontario
Feb 2001Dec 2005


Universidade de são paulo
Feb 1997Dec 1999

Data Processing Technical Degree

Escola Técnica Estadual de São Paulo