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Bianca Malaika Bulengo

Marketing & Management Communication Graduate Student Seeking Account Management and Business Development Opportunities in the Advertising and Marketing field

Summary

Bianca is a graduate student at Florida State University in the Marketing & Management Communication program. As a current Account/Marketing Strategist intern and Marketing intern, the skills Mrs. Bulengo brings the the table include but not limited to establishing meaningful business relationships and partnerships, creating business plans and marketing strategies for clients and businesses. 

As a young marketing professional who is eager to learn, confident in her skills and knowledgeable in the field of account management and marketing communications, I hold a strong track record in helping identify key marketing strategies for clients, increase sales for a company and provide excellent communication services that focus on the needs and wants of an organization. I am able to bring a new and refreshing outlook on marketing strategies.

Work History

Sept 2016Present

Marketing Intern

Spectra Venue Management
  • Assisting in developing & implementing event marketing plans, promotions 
  • Responsible for updating event calendars and media contact list
  • Working on marketing price out reports to generate promotional  cost 
  • Editing images in Adobe Photoshop to be displayed on marquees  
May 2016Present

Account/Marketing Strategist Intern

Metropolitan Design and Consulting Group
  • Work with new & existing clients in creating & revamping marketing plans
  • Establishing meaningful relationships and partnerships with clients
  • Writing Request for Proposals (RFPs) & Invitation to Negotiate (ITNs)
  • Providing researched information for sub-contract initiatives
  • Assist in Event Planning, Workshop Development & Marketing Strategies
  • Create presentations & leading discussions in client/business meetings
Aug 2015Present

FSU Chapter: PR Committee Chair

National Black Graduate Student Association
  • Created the first FSU BGSA Website: www.bgsacares.wix.com/fsubgsa
  • Actively creating promotional materials for events & forums 
  • Run and maintain different social media platforms
  • Working towards building better relationships with FSU organizations
  • Recruitment of new chapter members
  • Provide fresh ideas to the e-board on events and workshops 
Jul 2015Present

Team Lead: Store Management/Customer Service

Follett Higher Education Group
  • Establishing effective relationships with faculty and staff of Florida State
  • B2C marketing using CRM systems 
  • Responsible for managing all aspects of store:  financials, sales & budget
  • Identify business models within the industry to grasp emerging trends
  • Coordinate work activities & training opportunities 
  • Previous Position: Team Lead Floor Operations
Mar 2015October 2016

Sales and Merchandising Staff Member

Spectra by Comcast Spectacor
  • Create a comfortable, exciting & memorable customer service experience
  • Marketing new and current products for the entertainment guest booked
  • Take note of inventory before & after the event to calculate sales
  • Set up the merchandise displays in a customer friendly manner
  • Increase sales by focusing on exclusiveness of the items
  • Handle money transactions in a fast-pace environment (Cash/Credit)
  • New position starting in August 2016: Marketing Intern

Education

20152016

M.S. Marketing & Management Communication

Florida State University

Concentration: Integrated Marketing  & Multicultural Marketing

20112013

B.S. Communications

Florida State University

Concentration: Media & Communication Studies, Minor in Hospitality

20092011

A.A. General Transfer

Tallahassee Community College

Concentration: Journalism

Research

Research Proposal: The Impact & Effectiveness Organizational Communication has on the Mentality and Opinion of University Students | By: Bianca Bulengo

Research Paper: The Impact of Sociocultural Attitude Toward Appearance and Attitude Toward Photoshopped Images | By: Bianca Bulengo, Caleb Castro, Emily Rycezk & Briana Sanchez

Focus Group: Negative Connotation Towards a Product/Brand (Hypothetical Problem) / Client: Comcast Xfinity | By: Bianca Bulengo, Tristyn Gutzmore & Kimberly King