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Bianca Klotsman

Client Solutions Associate

Work History

January 2017Present

Field Marketing Specialist

Spectrum Reach
  • Develop and execute creative, customized, strategic joint marketing programs for B2B thought leadership that align with the Northeast marketing division
  • Work proactively with cable and digital channel sales management and specific channel partners in the NE region on joint marketing activities
  • Support the account management team in communicating core marketing initiatives into the specific channel partners, to ensure that they are aware of and leverage them appropriately
  • Provide monthly reporting on joint marketing activity undertaken with the channel partners including activities, spend and metrics
Oct 2014January 2017

Client Solutions Associate

Spectrum Reach (Formerly Time Warner Cable Media)
  • Helped secure over $20M in local client business 
  • Conceptualized and designed custom decks, production storyboards, case studies, and digital ad unit mock-ups
  • Collaborated with the research teams in 3 markets on quantitative research and promotion recommendations on B2B, B2C, and spend intelligence for AE’s
  • Worked closely on creating and executing NY1 sponsorships and sales packages
  • Planned, coordinated, and executed 3 day Market Test event in 3 cities
    • Facility selection, contracting, budget/pricing, transportation, accommodations, audio/visual arrangements
Mar 2014October 2014

Sales Assistant

Time Warner Cable Media
  • Built all cable, digital, and VOD orders for multiple AEs
  • Responsible for account management and sales budget updates daily
  • Communicated with internal traffic team to ensure proper campaign execution
  • Analyzed monthly finance reports and provided billing department with discrepancies
  • Assisted with make-goods and credit adjustments
May 2013Sep 2013

Production Assistant

Foglight Entertainment
  • Coordinated production schedules, call sheets, and location scouting for executive producers
  • Responsible for research of new media and coordinated spreadsheets
  • Edited and contributed to multiple scripts for web shows and pre-production ideas
  • Assisted with set design for film productions on set
Dec 2009May 2013

Assistant Manager/ Sales Associate

Cohen's Fashion Optical
  • Responsible for marketing and designing visual displays for multiple locations
  • Top producer in high‐volume environment for the Upper East Side
  • Worked along side CFO in developing marketing and public relations for the brand
  • Prescreened patients and verified insurance information
  • Assisted customers in seeking proper frames, lenses, and sun wear

About Me

Results driven marketing strategist with cross-functional experience, building and executing integrated marketing solutions across multiple consumer touch points.

Primary areas of focus: Marketing Operations, Brand Strategy, Product Experience, Budget Management, Digital & Social Content/Media, Customer Engagement, Project Management, Market Research, Data & Analytics.

I love helping organizations grow and thrive while making the process a fun experience. I take pride in being a solutions-oriented strategist and having a creative and collaborative work ethic. I strongly believe in putting everything into visual context in order to frame strategy and result in positive and effective decision-making.

When I am not working on the above, I am an active member of the wellness community in NYC. I created a social media page @HolisticRX to showcase a holistic but realistic lifestyle. My passion for fitness and wellness has been shared with many through my holistic health coaching. Working through my passion as a self starter has taught me project management in a way that corporate couldn't through building brand partnerships, organizational techniques and developing strategic objectives for a new brand.

Skills

Marketing Strategy
Project Management
Digital Media
Social Media Marketing
Wellness/ Holistic Medicine

Education

20152016

Certified Holistic Health Coach

Institute of Integrative Nutrition
Sep 2009Dec 2013

Bachelor of Arts, BA

Hunter College, CUNY

New Media, Strategy & Development