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Profile / Objective 

My name is Minh Thu and i am 27 years-old. I have 4-year working experience in marketing, including branding, planning, managing events and work closely with agencies. I am a highly responsible and hard-working person. In the next five years, I would like to see myself being in the role of a Brand Manager.


Nov 2016Present


Phuong Nga Toys

Phuong Nga Toys JSC. (PNC Toys) is a leading distributor of branded toys for the children market in Vietnam with exclusively international brands including Barbie, Hot Wheels, Fisher-Price etc.

  • Constantly conduct and monitor market research including information of the market, consumer behavior, competitors’ activities and evaluate our brand position vs. competitors’ brand
  • Responsible and coordinate with Event/Activation team, Media team and creative team and other departments or agency (activation, Print Ad, PR, Media…) to organize and accomplish each strategy, event, and campaign within the approved budget.
  •  Be responsible and coordinate directly with sales team and key customers (CoopMart, Big C, Aeon, Lotte…) to implement trade marketing activities, merchandising, POSM for all distribution channels, retail stores of your assigned brands. Ensure high standard of brand image, timeline and effectiveness for marketing plan and sales plan.
  •  Monitor and supervise closely the execution to ensure the timeline and effectiveness of the event, campaign. Contribute and involve to achieve revenue sale target and increase profitability for the brands.
  •  Evaluate and analyze the result of each campaign and sales volume , report to Brand Manager after every campaigns.
  • Provide effective managing, coaching, training to develop branding team for all marketing, campaign, program collateral
Jul 2014Nov  2016


Jadovie JSC - HCMC

A pharmaceutical company distributing medicines, food supplements and beauty products on skin, hair and weightloss.

  • Partake in product positioning, brand message brainstorming, brand image building and planning marketing strategies for beauty products on skin, hair and body treating.
  • Coordinate with third-party agencies and photographers to produce product key visuals.
  • Organize a series of television talkshows on products involving well-known experts and doctors by directing scripts with editors, supervising the filming, as well as helping to edit clips before broadcasting,
  • Develope product display, merchandising & point of sales materials and selling tool.
  • Write event brief, lead in concept & content development and manage agency for smooth execution.
  • Coordinate with agencies in executing ATL activities including billboards & LCDs to increase brand awarness
  • Monitor marketing campaigns on social media and other digital platforms.
  • Execute online Q&A sessions between consumers and experts, doctors.
  • Prepare administrative documents to submit for product advertising licences.
  • Work closely with agencies (Ogilvy Vietnam, Dentsu Vietnam, TKL, Lua Viet, Mekong Digital, Goldsun...) to execute flawless brand experiences across touch points.


  • Helped increase sale volume up to 30% by refreshing brand image and brand message of  Vit hair plus Men & Vit hair plus Women hair products.
  • Plan and manage budget for displaying brand images at pharmacies, helping to increase the touchpoints with brand appearance up to 1,500 across the country within 02 months.
  • Successfully organize "The solution to prevent hair loss specifically for men and women" seminar which contributes in a triple increase in sale for that month. 
  • Participate in building 03 websites such as, and
  • Manage and direct fanpage content for Filiform Berry - a weightloss product.
Apr 2013Jul 2014



A manufacturer and distributor of electronic devices, tablets, and educational software.  

  • Partook in product positioning and planning marketing strategies for various products.
  • Selected and executed required administrative tasks for signing contract with brand representatives.
  • Prepared, idealized, and supervised key visual shootings for new products.
  • Successfully organized different events, such as product launchings and showroom grand openings.
  • Executed promotion programs, roadshows, and conferences to support the Sales Team to boost sales and meet KPIs.
  • Cooperated with suppliers to produce marketing materials and merchandises for point-of-sales.
  • Oriented and managed brand appearances on online channels, such as fanpages, websites, etc.
  • Planned and executed all offline events.


  • Launching the first tablet product line N70, N71, N72  for kids in Vietnam in August' 2013 with a 360 degree Marketing Plan.

  • Supporting the Sale team in expanding the distribution channel to bookstores and primary schools, which consequently contributed 20% of coverage and 30% of sale in the following 3 months.

  • Successfully negotiated benefits/rights and organized community events, such as Lung Linh Sac Viet 2013, Hoa Xuân 2014 Festival in cooperation with Phu My Hung attracting more than 1,000 visitors.
Mar 2012Apr 2013



An education system cooperated with Canada providing education programs from kindergarten to secondary school levels.

  • Developed new businesses, built relationships with new customers as well as partners in the industry.
  • Expanded the high school network that partook in the programs in Ho Chi Minh City, 
  • Successfully organized English Days at different elementary and secondary schools, helping to create positive effects among parents.


  • Helped increase sale volume up to 30% by successfully organizing event at many schools.



Bachelor Degree in Business Administration  

University of Finance and Marketing, Ho Chi Minh City      


Sep 2014Dec 2014

Completion of the ‘Brand Image Value’ course

By Prof. Dr. Ton That Nguyen Thiem
Aug 2009Aug 2010

Third-prize at the 2010 Scientific Research Projects 2010 of the UFM with the topic ‘Marketing Solutions for Snack Manufacturers in Vietnam’.



Strong team-working, time-management, presentation, and work-under-pressure skills
Analytical and planning skills
Good Command of MS office
Good English communications skill


  • Coffeeaholic
  • Traveling
  • Reading book