SENIOR MARKETING EXECUTIVE
Jadovie JSC - HCMC
A pharmaceutical company distributing medicines, food supplements and beauty products on skin, hair and weightloss.
- Partake in product positioning, brand message brainstorming, brand image building and planning marketing strategies for beauty products on skin, hair and body treating.
- Coordinate with third-party agencies and photographers to produce product key visuals.
- Organize a series of television talkshows on products involving well-known experts and doctors by directing scripts with editors, supervising the filming, as well as helping to edit clips before broadcasting,
- Develope product display, merchandising & point of sales materials and selling tool.
- Write event brief, lead in concept & content development and manage agency for smooth execution.
- Coordinate with agencies in executing ATL activities including billboards & LCDs to increase brand awarness
- Monitor marketing campaigns on social media and other digital platforms.
- Execute online Q&A sessions between consumers and experts, doctors.
- Prepare administrative documents to submit for product advertising licences.
- Work closely with agencies (Ogilvy Vietnam, Dentsu Vietnam, TKL, Lua Viet, Mekong Digital, Goldsun...) to execute flawless brand experiences across touch points.
- Helped increase sale volume up to 30% by refreshing brand image and brand message of Vit hair plus Men & Vit hair plus Women hair products.
- Plan and manage budget for displaying brand images at pharmacies, helping to increase the touchpoints with brand appearance up to 1,500 across the country within 02 months.
- Successfully organize "The solution to prevent hair loss specifically for men and women" seminar which contributes in a triple increase in sale for that month.
- Participate in building 03 websites such as www.younger.vn, www.vithair.vn and www.galien.vn.
- Manage and direct fanpage content for Filiform Berry - a weightloss product.