Craig Hubele

Craig Hubele

Marketing Samples

Work History

Work History
Aug 1998 - Dec 2008

Vice President, Supplier Marketing

Sabre Holdings, Inc

Vice President – Supplier Marketing, Jurni Network and ClientBase Marketing Services, Nexion Host Agency                                                                                        2004-2008

Responsible for the integration of customer information, creative and intelligence for all direct marketing promotions.

  • Worked with over 1,000 Travel Agents at CBMS, 750 at Jurni Consortia and 2,200 Independent Contractor agents at Host Agency Nexion
  • Developed/managed customer segmentation, targeting models, trend analytics and data queries within CRM system for email and direct mail campaigns
  • Coordinated concept-through-creative with internal team, ad agency and printers
  • Designed marketing plans, obtained supplier funding, established goals & forecast
  • Led Customer Relations with C-level and Executive level supplier staffs

Senior Principal—Mergers and Acquisitions2002-2004

Designated as leisure marketplace subject matter expert on a team of five members

  • Served as Sabre liaison with senior executives of potential acquisitions

Vice President—Leisure Product Marketing2000-2002

Controlled product enhancements/development and marketing for Sabre leisure product line.Supervised 41 team members

  • Sabre CruiseDirector for eight major cruise lines, SabreTours for over 30 tour operators, and Sabre Insurance for two primary protection providers

Director of Leisure Alliance1998-2000

Managed partner investment portfolio of $10 millionfrom MasterCard, AIG and Allegro

  • Created Travel Agency and Consumer campaigns to drive MasterCard usage
    • Over two year period successfully grew usage by 4% (approx. $17M)
Nov 1994 - Jul 1998

President

CRUISELINK and Associated Companies

CRUISELINK, TravelClearingHouse and Travelink2000,Bayshore, NY

President1994-1998

Drove B2B2C marketing promotions for 2,500 leisure focused consortia travel agency members from over 100 leisure travel suppliers.Managed 31 employees

  • Initiated first commercial customer segmentation appends for travel promotions available via travel consortia
  • Turned money losing operation into a multi-million dollar business that was acquired by venture capitalists and combined to form largest travel consortia--Vacation.com
  • Created call center for 4,000 agencies to book aggregated groups and developed integration of channel communications between marketing department and call center reps
Sep 1983 - Nov 1994

President and Owner

The Cruise Experience

The Cruise Experience, Dallas, TX1983-1994

Cruise Concepts, Dallas, Austin and San Antonio, TX

Owner and Entrepreneur

Created four individual travel agency start-ups during the eleven years.

  • Operated travel incentives for Pepsi South and Dallas Wholesale Builders Supply
  • Moved over 10,000 cruise passengers in years of operations

Education

Education

Bachelor of Science

Major--Marketing

Minor studies in--Psychology and History

Purdue Multitahalon Sports Champion 1977