Craig Hubele

Craig Hubele

Marketing Samples

Work History

Work History
Aug 1998 - Dec 2008

Vice President, Supplier Marketing

Sabre Holdings, Inc

Vice President – Supplier Marketing, Jurni Network and ClientBase Marketing Services, Nexion Host Agency                                                                                        2004-2008

Responsible for the integration of customer information, creative and intelligence for all direct marketing promotions.

  • Worked with over 1,000 Travel Agents at CBMS, 750 at Jurni Consortia and 2,200 Independent Contractor agents at Host Agency Nexion
  • Developed/managed customer segmentation, targeting models, trend analytics and data queries within CRM system for email and direct mail campaigns
  • Coordinated concept-through-creative with internal team, ad agency and printers
  • Designed marketing plans, obtained supplier funding, established goals & forecast
  • Led Customer Relations with C-level and Executive level supplier staffs

Senior Principal—Mergers and Acquisitions2002-2004

Designated as leisure marketplace subject matter expert on a team of five members

  • Served as Sabre liaison with senior executives of potential acquisitions

Vice President—Leisure Product Marketing2000-2002

Controlled product enhancements/development and marketing for Sabre leisure product line.Supervised 41 team members

  • Sabre CruiseDirector for eight major cruise lines, SabreTours for over 30 tour operators, and Sabre Insurance for two primary protection providers

Director of Leisure Alliance1998-2000

Managed partner investment portfolio of $10 millionfrom MasterCard, AIG and Allegro

  • Created Travel Agency and Consumer campaigns to drive MasterCard usage
    • Over two year period successfully grew usage by 4% (approx. $17M)
Nov 1994 - Jul 1998


CRUISELINK and Associated Companies

CRUISELINK, TravelClearingHouse and Travelink2000,Bayshore, NY


Drove B2B2C marketing promotions for 2,500 leisure focused consortia travel agency members from over 100 leisure travel suppliers.Managed 31 employees

  • Initiated first commercial customer segmentation appends for travel promotions available via travel consortia
  • Turned money losing operation into a multi-million dollar business that was acquired by venture capitalists and combined to form largest travel
  • Created call center for 4,000 agencies to book aggregated groups and developed integration of channel communications between marketing department and call center reps
Sep 1983 - Nov 1994

President and Owner

The Cruise Experience

The Cruise Experience, Dallas, TX1983-1994

Cruise Concepts, Dallas, Austin and San Antonio, TX

Owner and Entrepreneur

Created four individual travel agency start-ups during the eleven years.

  • Operated travel incentives for Pepsi South and Dallas Wholesale Builders Supply
  • Moved over 10,000 cruise passengers in years of operations



Bachelor of Science


Minor studies in--Psychology and History

Purdue Multitahalon Sports Champion 1977