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A well-rounded, results-oriented executive with experience leading multiple departments in a multimillion-dollar public corporation. Consistent track record of improving bottom line by growing revenue, improving efficiency, reducing expenses, and maximizing employee productivity. Strong leader, excellent communicator, progressive change agent, and creative problem solver.

Area of Excellence

·Strategic & Tactical Planning | Marketing Development | Multimillion-Dollar P&L Management | VARS & DMR

·Innovative Solutions & Efficiency Creation | Contract Negotiations | Team Building & Mentoring | Closing

·Market Research & Analysis | National Accounts | Customer & Vendor Management | New Business Development

Extensive experience in the sales process from order entry through customer service. Thrive in sales and management arenas; a detail-oriented individual, friendly and personable, and self-starter with a willingness to work well as a member of a team.

“Benjamin is one of the very few people I've come into contact with that has the drive and leadership ability to move a company in a different direction and change it's culture for the better. The changes he's made in our current company through acute marketing savvy and long term strategy has made all the difference.”-Circa Telecom (colleague)

Work experience

Jun 2009Present

Division Business Development Manager

Commonwealth Brands, Inc

$2.5+ billion consumer goods manufacturer of tobacco products. Subsidiary of Imperial Tobacco, 4th largest in the world. (IMT.L)

Responsible for analyzing market information and identifying business solutions/strategies in order to implement resource management across the division. Identify and exploit opportunities to Area Sales Managers effectively manage area; retail, distributors, national accounts, and chain store. Liaison with Internal and external executive management teams to ensure effective communication of divisional needs.

•Direct management of (72) 8 Area Sales Managers and 64 Territory Managers within Florida, Georgia and Alabama.

•Made strategic decisions about product diversification that enable the division to see positive result.

•Led efforts to identify prospects and secure commitments on inventory at wholesale, chain and retail levels.

•Developed and participated in corporate business plans and strategies.

•Trained and led multiple conferences and meetings on sales skills and IT tools.

Mar 2004Apr 2009

Division Manager (Sales / Marketing)

Circa Enterprises

A telecom / consumer goods manufacturer of equipment with annual revenues of $35 million. (CTO.TO)

Budget: $3 Million / Division Sales $14 Million / Reporting Staff: 21 + 10 Indep Rep Firms

Central part of a complete reexamination and reorganization of this 20+ year-old company. Responsible for creating a key transition from reactive sales to proactive competitive division with a clear identity and mission. Orchestrated an operational and cultural transformation of this division from reactive top-down management into an employee-empowered sales organization, with a collaborative management style. Responsibilities have included the development and implementation of strategic business plans, the launching of new products, corporate product management, marketing and sales of all new and existing products, management of the direct sales force and representatives, corporate advertising and product promotions.

•Increased sales / revenues with a record year in 2008.

•Direct management of staff of 21 and 10 Independent Rep Firms

•Full P&L responsibility entire Circa Telecom US division reporting directly to the CEO in Canada.

•Directed creation / implementation of division-wide customized application warehouse, logistics and customer service.

•Conceptualized / introduced technology infrastructure for integration of virtually all business functions.

•Assigned to the Senior Management Team with the CEO and CFO.

Director of Sales & Marketing Tampa, FL (3/04 – 1/07)

•Strategic & Tactical Planning for all of US, Latin America and Canada.

•Created sales program, initiated specific sales strategies, and directed performance of independent sales representatives firms. Handled all financial, structural, and sales methodology with all outside sales.

•Cultivated / maintained profitable business relationships (including contract negotiation) with key clients.

•Orchestrated 2 new nationwide product launches. Created new sales literature and collateral for domestic markets.

•Drove the product line to its current ranking as the most profitable with the corporation.

•Developed and managed internal and external marketing communication vehicles.

•Inspirational Speaker for the company and key accounts.

Apr 1999Mar 2004

National Accounts Manager

Summa Industries

A $45 million dollar manufacturer of proprietary engineered plastic components for a broad spectrum of industrial and commercial markets.

Sales $5.3 Million / Reporting Staff: 8 + 3 Indep Rep Firms

Recruited from Intralox to expand their sales penetration in the Southeast Region. Successfully developed and implemented a strong strategic business plan which resulted in achieving top sales award. Results from this achievement advanced me to handling a newly formed national account program. Primary focus of this program was to lead a national account team in focusing on corporate level sales strategies. Maintained expenditure budgets, developed sales forecast, established price guidelines and set sales targets for all sales reps.

•Hired as Regional Sales Manager and promoted 2 years later to National Accounts Manager after increasing Area 58%through new business, target research, cold-call sales and implementation of strategic business planning.

•Optimized National accounts by providing total service solutions to maintain relationships and maximize profits, with industry-leading clients, including Coke-Cola, PepsiCo, Tyson Foods, Ore Ida Foods and ConAgra Foods.

•Closed the most profitable single order in the US with a 48% profit margin.

Regional Sales Manager Tampa, FL (4/99 – 6/01)

•Awarded the “Achievement Award” (Manager of the year) 2001 for achievement to the top five of % growers.

•Managed eight territory and account sales managers on sales techniques, effective sales presentations, PDA training, success strategies and closing methods, with concentration on the national level.

Apr 1995Apr 1999

District Sales Manager


A manufacturer of proprietary engineered plastic modular conveyor belting for the Tire Production Automotive, Baking, Beverage, Container, Fruit & Vegetable, Material Handling, Meat, Poultry, Seafood Processing and warehouse distribution industries. Annual Revenue over $130+ million

Original responsibilities included direct sales development towards end user sales. Sales efforts were focused on a specific account list where the main intention was to turn around/fix underperforming accounts. After exceeding sales expectations, District Sales promotion followed. At the District Sales level, success was a direct result from forging relationships with distribution and major account end users.

District Sales Manager Jacksonville, FL (3/97 – 4/99)

•Increased Florida & South Georgia regional sales from $1.5 million to $2.1 million with the biggest percent from the Original Equipment Manufacturer (OEM) accounts and beverage industries.

•Called on 1,250 accounts using consultative selling and strategic key account management.

•Served as mentor for new account managers and managed them.

Account Manager New Orleans, LA (9/95 – 3/97)

•Hired as Account Manager after going through an extensive 4 month training program which included team sales building, engineering, new business development, end user industries and plastic modular conveyor belting.

•Consistently exceeded sales goal; maintained 134% average status of corporate expectations.

•Turned around underperforming accounts; accelerating sales for achievement of key account status.

•Developed a new reporting program that identified and resolved accounts concerns, resulting in significant increase in account satisfaction with conveyor belts and services.

Mar 1988Apr 1995

Founder / Owner / Manager

Bigg Comics

A privately owned two-store chain specializing in Comics, Posters, Toys, Anime, Videos, Gaming and all other related merchandise.

Founder / Owner / Manager

•A two-store chain with total receipts in excess of $250,000 per year.

•Started the business with personal finance.

•Recruited, trained and supervised staff of ten.

•Helped develop computer inventory control system for major consulting firm.




University of Louisiana
Concentration Area: Marketing and Management