A telecom / consumer goods manufacturer of equipment with annual revenues of $35 million. (CTO.TO)
Budget: $3 Million / Division Sales $14 Million / Reporting Staff: 21 + 10 Indep Rep Firms
Central part of a complete reexamination and reorganization of this 20+ year-old company. Responsible for creating a key transition from reactive sales to proactive competitive division with a clear identity and mission. Orchestrated an operational and cultural transformation of this division from reactive top-down management into an employee-empowered sales organization, with a collaborative management style. Responsibilities have included the development and implementation of strategic business plans, the launching of new products, corporate product management, marketing and sales of all new and existing products, management of the direct sales force and representatives, corporate advertising and product promotions.
•Increased sales / revenues with a record year in 2008.
•Direct management of staff of 21 and 10 Independent Rep Firms
•Full P&L responsibility entire Circa Telecom US division reporting directly to the CEO in Canada.
•Directed creation / implementation of division-wide customized application warehouse, logistics and customer service.
•Conceptualized / introduced technology infrastructure for integration of virtually all business functions.
•Assigned to the Senior Management Team with the CEO and CFO.
Director of Sales & Marketing Tampa, FL (3/04 – 1/07)
•Strategic & Tactical Planning for all of US, Latin America and Canada.
•Created sales program, initiated specific sales strategies, and directed performance of independent sales representatives firms. Handled all financial, structural, and sales methodology with all outside sales.
•Cultivated / maintained profitable business relationships (including contract negotiation) with key clients.
•Orchestrated 2 new nationwide product launches. Created new sales literature and collateral for domestic markets.
•Drove the product line to its current ranking as the most profitable with the corporation.
•Developed and managed internal and external marketing communication vehicles.
•Inspirational Speaker for the company and key accounts.