Founder and principal of Marketstreams, a marketing planning and development firm that teams with technology-oriented companies to design, target, promote, and deliver great products with memorable stories.
Recent client engagements include:
Atalasoft - Easthampton, MA - Marketing communications architecture (Q1, 2010)
Partnered with Clearly Creative, Inc., a Boston based marketing firm, to develop a comprehensive product communications architecture for Atalasoft, a leading supplier of document imaging, viewing, and processing products over the Internet. Employing an intensive on-site workshop approach, worked with the company's management team to identify target markets and audience types, key competitors, product differentiation and positioning, core messaging, sales strategies, and market introduction options.
Enterprise Mobile, Inc. - Watertown, MA - Product Management consulting (June, 2008 - Feb., 2009)
Defined new product management function for Enterprise Mobile, a mobile communications services company. Built infrastructure, plans, and deliverables for company's first commercial Windows Mobile device management software offerings, EMprovise and File Upload. Orchestrated two successful product launches in Sept., 2008 and Jan., 2009.
Vovici Corp. - Rockland, MA - Product Management consulting (2007 - 2008)
Hired to develop product requirements and delivery plans for new and innovative Web-based community feedback portal. Product launched successfully in Feb., 2008.
Scribe Software - Bedford, NH - Product Marketing consulting (2007)
Conducted a series of customer and partner interviews to quantify the effectiveness of Scribe's product collateral. Provided analysis and recommendations for improvements. Also, based on conversations with customers, created a set of 30 product testimonials as part of a certification process Scribe was undertaking with Salesforce.com.