Objective: Experienced software product marketing and product management professional with a rich background in venture backed start-ups, mainstream ISVs, and established global firms seeks to help small- and medium sized technology oriented companies build measurable value by designing, branding, and successfully launching great products with memorable stories.
The challenge of creating new value within organizations has always charged me up. Over my career, both as a corporate staff member and as a contractor through my own company, I have been called on to define and build out the marketing and product management functions at more than a half dozen companies, varying in size and market focus, and covering such diverse technology areas as Web analytics; enterprise data management; data warehouse/ETL tools; ERP/CRM systems; software testing solutions; customer feedback portals; social media; and mobile device management apps and tools. Each situation has drawn on and added to my strengths as a creative and broadly knowledgeable software marketing professional, able to adapt quickly and effectively to the requirements of the product team and the business goals of the company.
I am known for building productive relationships with sales, engineering, and support organizations to define and deliver high-value solutions to customers. I have developed and run innovative customer forums and user feedback programs at three companies, leading in all cases to new approaches for gathering rich customer requirements.
Refer to Basil's LinkedIn profile for more details....