Creating Strategic Growth Through Marketing Leadership

Marketing and Sales Executive skilled at establishing the vision and strategies necessary to grow a B2B or B2C company both domestically and globally.  Experienced in analyzing the marketplace and providing solid direction on improving company value.  Expert in translating strategy into action.  Proven success in new product development and product management.  A team builder with experience in working with different cultures. Demonstrates broad based skills in:

«  Strategic Business, Market & Sales Planning

«  Market Evaluation, Penetration & Expansion

«  Competitive Analysis, Positioning & Pricing

«  Revitalizing Stagnant & Declining Sales

«  New Product Development

«  Social Media, SEO, & SEM

«  Strategic Communications & Branding

«  Major Account  Development

Personal Interests

Church Choir

World Travel

Junior Achievement

Hiking, Soccer, Skiing

Community Service


Work History

Work History
Aug 2009 - Present

Account Executive

Brand Innovations Group, LLC

Work with clients in the banking, manufacturing, educational, and service industries to develop marketing strategies, strategic communication plans, and supporting tactics (print, web, and guerrilla). Manage projects internally to deliver results on time and within budget.

  • Grew sales of second tier clients by 60% in first year.
  • Led development of promotional tactics (including web and print) for new bank product launch that added over 5,000 new accounts.
  • Increased student enrollment within a community school corporation after several years of declining enrollment through the development of a branding campaign.
Aug 2007 - Aug 2009

Marketing Director

Formulated all marketing strategic planning initiatives for this multi-million dollar food processing company.Worked collaboratively with production, finance, IT, quality and sales to create effective marketing programs and established new product introduction/ launch strategies.  Directed Product Development department and coordinated marketing efforts with advertising agencies.Led new Demand Planning Team responsible for sales forecasting.Report to the CEO.

  • Performed Situational Analysis and used information to develop multi-faceted sales and marketing campaign that successfully maintained high profile customers in hyper-competitive time period where pricing was higher than competition.
  • Led cross-functional team in creation of sustainability program to capitalize on growing “green” trend and created company’s first sustainability action plan for 2009 calendar year.
  • Revamped Product Development department roles and responsibilities, improving individual performance to level that exceeded management goals.
  • Designed and implemented New Product Development process adding more research and accountability in the areas of marketing and operations.New process stopped losses from pet projects and gave greater speed and support to projects that successfully met standards.
  • Standardized communication message, channels and materials to present uniform company image and more effectively communicate the value proposition to customers.
Oct 2005 - Aug 2007

Product Manager - Large CCP

Directed the worldwide marketing, sales training and new product development of the top brand of medium and large conveyor ovens used in foodservice industry.Collaborated with sales representatives and top industry customers to design new product solutions.Traveled internationally to train, learn and adapt customer solutions that led to increased sales volume in each global region.

  • Assisted in creation of a new product technology (FastBake) that received a 2007 Kitchen Innovation Award and then directed the product launch estimated to increase business by $2 million in FY2008.
  • Designed and presented new product platform strategy and specification that received high marks from top management within the parent corporation.
  • Analyzed falling sales of specific model to identify cause and gave recommendations that helped bring sales back to plan.
Dec 2004 - Oct 2005

Marketing Manager

Directed the worldwide marketing and sales training of the top brand of conveyor ovens used in the foodservice industry.Administered Brand Champion Program to foster product knowledge within sales agencies and generate important marketplace feedback.

  • Coordinated market launch for the Dual Technology Finisher, a 2006 Kitchen Innovation Award winner, including development of sales material, sales training, and direction of advertising agency.
  • Consistently received high marks in feedback on sales training performance both domestically and internationally.
2001 - Dec 2004

Regional Sales Manager - Canada & Latin America

Formulated marketing and sales solutions to grow sales in Canada and Latin America.  Supervised five manufacturing sales representatives in Canada and over fifteen sales distributors in Latin America.

  • Developed five-year business plan to grow yearly sales from $300,000 to $1,000,000 in Mexico through changes in distribution channel, improved chain customer relationships and market-centric sales and marketing tactics. Sales in Year 3 sales ended at $850,000.
  • Retained Lincoln’s largest Canadian chain account as primary contact and coordinated company actions to address concerns of quality and technical service support that threatened continued business.Developed relationship to extent that I remained primary contact until leaving Lincoln in 2007.
May 1998 - 2001

International Sales Inside Representative

Managed international customer accounts and handled export paperwork.Consistently commended by sales agents and customers both domestically and internationally for providing exceptional customer service.


Aug 2007 - Dec 2008

Master of Business Administration

GPA: 4.0

Travelled overseas as part of program to meet with business leaders in Ireland, Scotland, and England and learn more about international business


Bachelor of Arts

Olivet Nazarene University

Graduated Cum LaudeMinor in Spanish

Last Semester was spent in Costa Rica, Nicaragua, and Guatemala


  • Soccer Team
  • Jazz Band