Brenda Belderol

Work History

Work History
Apr 2008 - Present

Vice President of Sales

Telscape Communications

Provide vision and business focus to Sales Division. Provide effective leadership in the development of successful organizational strategic and business plans. Build a dynamic culture and motivate team that is dedicated to the success of customers, employees and managers. Ensure that revenue objectives are met or exceeded. Plan and execute sales and marketing activities to maximize and develop the company’s sales. Set and monitor sales and marketing strategic direction and growth strategies; ensure the development of sales and marketing programs and improvement initiatives that support business objectives; establish and monitor key indicators and other tools that measure accountability in the area of sales; monitor efficiency of Sales Division operations; plan and manage Sales Division P&L/operating budgets; develop a high-performance team through effective management, organization, development and motivation of personnel.

Feb 2005 - Mar 2008

Senior Marketing Director

World Group Securities/World Financial Group, a division of Aegon

Developed and expanded a financial services business.  Created and developed a sales and marketing team, and implemented training courses in:sales, business ethics, and leadership, speeding profitability.  Conducted financial analysis reports and developed financial strategies for clients. Responsible for managing and directing the sales activities of the sales branch, as well as for the branch budget and P&L.Developed and managed relationship with clients and strategic vendors.Also responsible for recruiting, interviewing, hiring, and retaining qualified sales professionals.

Mar 2004 - Feb 2005

Corporate Account Manager III


Senior-level sales position.Managed and directed sales activities of regional sales teams and matrix-managed support staff and sales engineers for large accounts.  Responsibilities included implementing strategic sales initiatives that included Verizon, Cisco, and Nortel equipment, Data and Voice products, and Managed Services.Managed and directed RFQ/RFP response to close.Negotiated complex deals and participated in contract development on strategic accounts.Developed and managed client and strategic partner relationships.Prepared and presented financial analysis and feasibility reports for global clients. Exceeded sales targets, achieving 107% quota attainment.

May 2003 - Mar 2004

Market Vice President

Opened new markets in Southern California, opening a new sales branch.Responsible for recruiting, interviewing, hiring, training, and retaining sales professionals. Directed and managed sales branch, with eight direct-reporting Sales Managers.Developed and implemented sales and operational strategies to generate new sales revenues, maximize market penetration, and to increase market share, thereby establishing a footprint in the west coast.  Managed RFQ/RFP process.Responsible for regional sales budget and P&L.Prepared sales and financial reports.Suitcased sales, sales management, and business ethics training courses to the sales branch to positively impact profitability.

Aug 2001 - Apr 2003

Regional Sales Director

Qwest Communications

Developed and implemented the Strategic Sales Account Management Process and Sales Performance Management Plan for the National and Global Accounts Divisions, and implemented appropriate organizational structure and staffing requirements to maximize efficiency and sales results.  Responsible for directly managing, directing, and supervising a team of seven Sales Managers (2nd-level management) who had supervisory responsibility over 10-12 Sales Representatives.Responsible for branch sales/revenues, budget and P&L.Managed and directed RFQ/RFP response to close.Significantly grew annual revenue base of $125 Million, achieving 107% branch sales attainment.Developed and implemented Sales and Sales Management training.

Dec 1999 - Jul 2001

Branch Sales Vice President/Regional Sales Director

Global Crossing, Ltd.

Built a professional and high-performing sales management team within a year.Responsible for recruiting, interviewing, training, managing, and directing the sales branch.Participated in deal negotiation and contract development on strategic accounts, directed and managed sales activities of the branch with Enterprise, Channel, and Global accounts. Grew annual revenue base of $94 Million to $108 Million, and led the region to exceed sales revenue objectives.Responsible for sales branch budget and P&L.Managed the RFQ/RFP process.Provided cost analysis and feasibility reports for C-Level executives of large accounts.Suitcased Strategic Sales, Business Ethics, and Management training courses.

Aug 1984 - Dec 1999

Sales Director


As Sales Director of AT&T/Concert Global Accounts Division:  Managed and directed a sales branch, with five direct-reporting managers.Grew the annual data revenue base from $40 Million to $52 Million, exceeding targeted growth and net new revenue sales objectives.  Coordinated professional network services with strategic equipment vendor-partners in complex solutions sales.Managed deal and contract negotiations on complex sales, and managed the RFQ/RFP process.Generated feasibility reports on complex Data/IP solutions for global accounts.Responsible for sales branch budget and P&L.As Human Resources Manager of AT&T:Oversaw Change Management and implemented the formal Transformation Process in Global Services, administering Performance Management, sales testing and job title qualification metrics, raising the performance bar.Responsible for regional recruiting and hiring of branch personnel.Responsible for human resources and assets development including professional sales and management training.






Skilled in areas of senior/executive sales management, business development, professional sales, consultative selling, strategy development & implementation, change management, human resources and assets management, technical sales management, sales training, marketing, professional services, strategic account management, and financial planning and analysis.  Possess richly varied P & L experience, and have consistently exceeded company objectives, achieving double-digit gains in revenues and profits.


Utilized human resources and assets management, senior sales management, marketing, leadership, strategic account management, business development, and entrepreneurial expertise gained from experience over the past 17 years, as well as educational background, to significantly and positively impact organizational structure, staffing, and business strategy resulting in increased sales and performance, reduced costs, and streamlined operations for greater efficiency and profitability.


    Developed and grew lines of business in the Enterprise and Global Divisions by developing vertical and horizontal markets, increasing revenues and profitability.  Successful experience opening up new markets for start-up companies, and creating and developing a successful sales and marketing business in the Telecommunications and Financial Services industries.


Extensive and successful senior sales management, business development, strategic account management, consultative selling, and marketing career that has included key positions with well-known firms including AT&T, Qwest Communications, Global Crossing, Ltd., and Verizon.  Successfully managed and directed sales branch of 120 employees, with ten direct-reporting Sales Managers.  Managed and directed RFQ/RFP response to close.  Provided strategic account management for national and global accounts, and built strong C-Level client executive business relationships. 


Consummate professional with extensive experience in executive sales management (Vice President of Sales, Market Vice President, Sales Director), P&L, technical sales (Data Sales Manager), strategic sales (Corporate Account Manager), human resources (Human Assets & Learning Manager), and management sales training (Sales Management Training certification).I have an MBA from Pepperdine University in Malibu, California, and a B.S. Degree in Business Administration, specializing in Marketing from California State University in Northridge, California.


A senior management career in Sales, Marketing, and Business Development with a reputable company, where professional experience and knowledge, and educational background are fully utilized to maximize profits, efficiency, and earnings potential.


Snow Skiing, Water Skiing, Boating, Reading.



Real Estate License

California Department of Real Estate

Life Insurance License

California Department of Insurance

Securities License - Series 6, 63, 26