I am passionate about guiding a company through the process of defining their brand and position, developing their overall look and feel, then creating their above and below the line presence focusing on an effective medium that connects with their target audience.
My particular interest is in Social Media Marketing, the new buzz word and medium through which brands engage with online communities to increase brand awareness and build new business relationships. Although as Marketeers we should not dictate the medium through which we communicate, Social media marketing is growing exponentially and moving to quick, dynamic and real-time type spaces where the brand becomes tangible for the person out there.
04/09: Hosted and MC'ed the launch of the Democratic Alliance Branch - Atlantic Seaboard
03/09: Completed the writing of a First Grade English Learners and Teachers Series "Spot On" with two other Authors.
06/2003: Built the first 17metre Labyrinth in the Cape Town City Centre as an art feature for the Foreshore Area.
01/2003: Wrote a chapter of an Afrikaans Grade Four Learners Book.
1995: Second in the Abu Dhabi Half Marathon - UAE
1993: Completed the Europe to Asia 42km Marathon in Istanbul, Turkey