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Experienced marketing strategist with a proven track record of developing integrated marketing campaigns to support strategic growth goals. An award-winning storyteller who creates compelling programs and inbound campaigns that promote the company products. Drives demand generation through product positioning, customer messaging, content creation, digital campaigns,  and sales enablement. Extremely results oriented with the ability to think strategically and manage high-performance teams to create unique projects that deliver business results. Serves as a trusted marketing and communications adviser to senior executives.

Work History

Sep 1996Jan 2001

Magazine Editor

Computer Sciences Corporation

Directed the writing, design and production of two four-color magazines used to promote CSC services to C-level banking and insurance executives. Collaborated with sales executives to secure client testimonials and obtain legal approvals. Refocused the editorial content on case studies featuring thought leaders at the world's largest banks and insurance companies. 

Jan 2010Mar 2012

Product Marketing & Communications

Brink’s Inc. - U.S. Headquarters

Successfully launched new products and repositioned existing lines of business. Developed media and PR campaigns that won the company two "product of the year" awards and one partner award for the best use of technology. Created thought leadership white papers and media and a new collateral system to help the sales organization penetrate the C-suite and shorten the sales cycle. Utilized a combination of digital and traditional media to assist in lead generation and innovative go-to-market campaigns.

Jun 2008Sep 2009

Communications Director

Tenet Healthcare (Contractor)

Responsible for developing and implementing communications programs for 60,000 employees at 50 U.S. hospitals. Developed campaigns using traditional and new media to create a shared culture between corporate headquarters and hospital employees. Helped promote key initiatives with online toolkits targeting local media and communities. Strengthened the company’s reputation as an innovator and a corporate leader through media interviews and industry awards for leadership team. 

Apr 2002Oct 2005

Marketing Director


Hired as a change agent to develop new marketing and public relations programs to support expanded product lines and entry into new and existing markets: banking, investments/insurance, mortgage and auto dealer lending. Repositioned the corporate brand through new collateral system, product documentation, sales materials and customer-facing events including the annual user conference. Supported product management and product development through market research, value differentiation and product messaging.

Oct 2005Jun 2008

Senior Communicator

EDS (now HP)

Marketing liaison for the Financial Services and Applications Services groups responsible for developing integrated marketing and communications programs for the product lifecycle and the entire sales pipeline. Deliverables included collateral and thought leadership, client events, industry tradeshows, advertising and branding. Responsible for collaborating with partners such as Microsoft, Oracle and SAP to promote the company's Agility Alliance initiative, a co-developed platform for outsourcing IT services. 

Feb 2001Mar 2002

Marketing Manager


Managed a marketing and creative services department for a leading provider of financial data, analysis and software products to the community banking and credit union industries. Increased brand awareness by tying direct mail campaigns to inside sales initiatives. Utilized lead generation campaigns to increase sales by 25% while decreasing the annual printing and production budgets.

Aug 1987Sep 1996

Senior Copywriter

Holt, Rinehart & Winston

Executed product launches, strategic marketing campaigns and sales support/training activities to launch middle and high school textbooks for nationwide textbook publisher. Collaborated with authors, editors, and marketing managers to develop catalogs, brochures, ads and direct mail. Created cover designs, product packaging and sales campaigns to ensure consistent product positioning. 

Product Marketing Awards


“Beth took our efforts to create a new look, feel, and sales approach for our line of business to the next level. Her passion, excitement, depth of knowledge, and ownership made the end product more successful than we could have hoped.” 

Gregory A. Blalock Product Manager - Money Processing

Brink’s, Inc.

“Beth is a consummate public relations professional. She learns quickly and can apply her vast knowledge to new situations. She excelled at internal communications and is one of the best writers I've ever known. She works well with people and is an excellent project manager. She is very detail oriented in her approach. I highly recommend her.”

Carol Trivett Britton

Vice President

Hill+Knowlton Strategies, Inc.

Tenet Healthcare Account

“Beth is extremely capable and creative, and she has an innate ability to understand financial industry trends and translate that information into clear, concise marketing initiatives with strong brand identity. Beth works well with subject matter experts to extract key information about products that allows marketing materials to show product differentiation and convey value.”

Rebecca Conner

Product Manager


“Working with Beth Lyons has always been an inspiration -- her energy, excellent communication skills, strong work ethic, topped with a positive personality, are a joy to behold. She's the ideal PR and marketing professional because she brings keen insight, superior writing and editing, in addition to brilliant ideas that can add tremendous value and a positive impact on a company’s branding and communications strategies.”

Olga Flores Finneran

Senior Marketing Communications Writer

Computer Sciences Corporation

“Beth is an excellent creative writer and communicator. Her ability to listen and quickly grasp the nature of a client's business–while identifying the core communications need–consistently result in professionally crafted and strategically aligned copy. She is a pleasure to work with and an excellent creative collaborator.”

Lynne Hogan

Senior Art Director


“Beth was in charge of Marketing Communications and PR for ARGO's banking products. She also managed our annual User Group meeting and managed the ARGO's tradeshow participation. She is very good at what she does...I very strongly recommend her.”

Balkrishna Shagrithaya

Chief Technology Officer


Marketing Awards

Company Awards


•Market Research 

•Strategic Planning

•Product Launches

•Integrated Campaigns

•Client Communications/ Events

•Collateral Development

•Publications & White Papers

•Thought Leadership

•Web/Video/Social Media

•Reputation & Brand Management

•Community Events

•Media Relations


Aug 1983May 1987


University of Texas

Product Launches

Sales Lead Generation

PR and Events