Executive marketing strategist with 20 years experience developing award-winning programs for leading technology, financial services and healthcare companies. Proven track record writing and implementing corporate marketing and communications programs. Extremely results oriented with the ability to think strategically and manage high-performance teams to create unique projects that deliver business results. Serves as a trusted communications adviser to senior executives.
“Beth took our efforts to create a new look, feel, and sales approach for our line of business to the next level. Her passion, excitement, depth of knowledge, and ownership made the end product more successful than we could have hoped.”
Gregory A. Blalock Product Manager - Money Processing
“Beth is a consummate public relations professional. She learns quickly and can apply her vast knowledge to new situations. She excelled at internal communications and is one of the best writers I've ever known. She works well with people and is an excellent project manager. She is very detail oriented in her approach. I highly recommend her.”
Hill+Knowlton Strategies, Inc.
Tenet Healthcare Account
“Beth is extremely capable and creative, and she has an innate ability to understand financial industry trends and translate that information into clear, concise marketing initiatives with strong brand identity. Beth works well with subject matter experts to extract key information about products that allows marketing materials to show product differentiation and convey value.”
“Working with Beth Lyons has always been an inspiration -- her energy, excellent communication skills, strong work ethic, topped with a positive personality, are a joy to behold. She's the ideal PR and marketing professional because she brings keen insight, superior writing and editing, in addition to brilliant ideas that can add tremendous value and a positive impact on a company’s branding and communications strategies.”
Olga Flores Finneran
Senior Marketing Communications Writer
Computer Sciences Corporation
“Beth is an excellent creative writer and communicator. Her ability to listen and quickly grasp the nature of a client's business–while identifying the core communications need–consistently result in professionally crafted and strategically aligned copy. She is a pleasure to work with and an excellent creative collaborator.”
Senior Art Director
“Beth was in charge of Marketing Communications and PR for ARGO's banking products. She also managed our annual User Group meeting and managed the ARGO's tradeshow participation. She is very good at what she does...I very strongly recommend her.”
Chief Technology Officer
•Client Communications/ Events
•Publications & White Papers
•Reputation & Brand Management
Jan 2010 - Mar 2012
Product Marketing & Communications
Brink’s Inc. - U.S. Headquarters
Successfully launched new products and repositioned existing lines of business. Developed media and PR campaigns that won the company two "product of the year" awards and one partner award for the best use of technology. Created thought leadership white papers and media and a new collateral system to help the sales organization penetrate the C-suite and shorten the sales cycle. Utilized a combination of digital and traditional media to assist in lead generation and innovative go-to-market campaigns.
Jun 2008 - Sep 2009
Tenet Healthcare (Contractor)
Responsible for developing and implementing communications programs for 60,000 employees at 50 U.S. hospitals. Developed campaigns using traditional and new media to create a shared culture between corporate headquarters and hospital employees. Helped promote key initiatives with online toolkits targeting local media and communities. Strengthened the company’s reputation as an innovator and a corporate leader through media interviews and industry awards for leadership team.
Oct 2005 - Jun 2008
EDS (now HP)
Marketing liaison for the Financial Services and Applications Services groups responsible for developing integrated marketing and communications programs for the product lifecycle and the entire sales pipeline. Deliverables included collateral and thought leadership, client events, industry tradeshows, advertising and branding. Responsible for collaborating with partners such as Microsoft, Oracle and SAP to promote the company's Agility Alliance initiative, a co-developed platform for outsourcing IT services.
Apr 2002 - Oct 2005
Hired as a change agent to develop new marketing and public relations programs to support expanded product lines and entry into new and existing markets: banking, investments/insurance, mortgage and auto dealer lending. Repositioned the corporate brand through new collateral system, product documentation, sales materials and customer-facing events including the annual user conference. Supported product management and product development through market research, value differentiation and product messaging.
Feb 2001 - Mar 2002
Managed a marketing and creative services department for a leading provider of financial data, analysis and software products to the community banking and credit union industries. Increased brand awareness by tying direct mail campaigns to inside sales initiatives. Utilized lead generation campaigns to increase sales by 25% while decreasing the annual printing and production budgets.
Sep 1996 - Jan 2001
Computer Sciences Corporation
Directed the writing, design and production of two four-color magazines used to promote CSC services to C-level banking and insurance executives. Collaborated with sales executives to secure client testimonials and obtain legal approvals. Refocused the editorial content on case studies featuring thought leaders at the world's largest banks and insurance companies.
Aug 1987 - Sep 1996
Holt, Rinehart & Winston
Executed product launches, strategic marketing campaigns and sales support/training activities to launch middle and high school textbooks for nationwide textbook publisher. Collaborated with authors, editors, and marketing managers to develop catalogs, brochures, ads and direct mail. Created cover designs, product packaging and sales campaigns to ensure consistent product positioning.
Aug 1983 - May 1987
University of Texas
Smart Safe Product Launch 2011
2011 Product Launch and Repositioning
Best New Product Finalist 2010
Best New Product Winner 2011
Cost of Cash webinar linked to landing page and ROI tool
Direct mail postcard for a new LMS online training tool.
Mini catalog targeting law firms with high-end corporate look.
Designed to increase traffic to EDS bill pay product.
Targeting Women CIOs this invitation featured a logo/brand used for all future events.
This advertorial announced a new partnership and explained market strategy for adding new hardware.
Media article that was triggered by a press release for a new product offering.
EDS sponsorship of Komen Race for the Cure including all communications and PR.