10 years of advertising sales experience. Grew territory digital revenue by 76% while at MTV Networks. Created strategic cross-platform marketing solutions for major automotive and consumer product companies that increased overall brand favorability, awareness and engagement. Tenacious in developing new business and forming strong relationships with key decision makers.
Nov 2005 - Dec 2008
Digital Account Manager
Sold online advertising and digital integration for cross-platform promotions on MTV.com, Vh1.com, and CMT.com.Products included display advertising, broadband video, mobile, podcasting, video on demand, custom micro-sites, sweepstakes, widgets and virtual worlds. Created, developed and executed sales strategies and proposals.Worked closely with on-air sales, research, planning, and integrated marketing teams to identify and develop engaging media campaigns. Responsible for managing sales support staff. Established strong relationships with client and agency contacts.
2003 - 2005
Executive Sales Planner
Created customized media proposals and sales presentations to attain advertisers for Discovery iMedia East Coast sales team including Discovery.com, Broadband and Video On Demand. Negotiated proposals to attain regional sales goals. Prospected new clients and accounts based on competitive marketplace and relevant product tie-ins. Developed long-term partnerships by strategically aligning brands in current and upcoming programs.Trained new Discovery iMedia employees on company databases and team procedures.Established strong agency and client contacts.
2000 - 2003
Developed media proposals and presentations for Discovery iMedia East Coast sales team. Worked closely with agency and clients on account maintenance to ensure campaign success.
1999 - 2000
Supported Animal Planet / Travel Channel Account Executive. Processed all brand allocations, scheduling, and makegoods for clients.