- Bentonville, AR
Communications professional with a knack for establishing partnerships and connections. Connects quickly and sincerely with individuals from the factory to the C-suite. Enjoys identifying problems and building a strategy to implement solutions through short and long-range planning. Impeccable writer and confident public speaker. Adept at marketing, internal and external communication, team-building and deftly drilling down to essential marketing tactics.
Proven track record for successful grant-writing, gift cultivation, fundraising and building brands. Broad experience in marketing, public relations and community development. Enthusiastic, visionary and intuitive - capable of bold and innovative approaches balanced with deep capacity for navigating potential pitfalls.
Excels when responsible for representing multiple small teams or initiatives. As a team leader, tends to inspire, engage and connect with each individual, rallying the team toward a cohesive plan. Strong and extremely diverse relationships throughout the northwest Arkansas business community and beyond. Performs well in innovative, non-traditional capacities with organizations prone to embracing change. Functions comfortably and effectively as spokesperson/key communicator for company leadership and key initiatives.
Passions: establishing partnerships, leveraging relationships for the greater good, implementing the next big idea. Enthusiastic about gathering widely-varying ideas and identifying creative, effective and implementable solutions.
Loves emerging media, marketing, public relations and technology. Personal causes are tied to storytelling, advancing economic opportunities and boosting confidence for women and girls.
Magpie Marketing is a small, independent PR, marketing & consultancy firm supporting the work of brands, products and organizations. Services include strategic marketing initiatives, website content and development, digital media training and strategies, PR and communication.
Client lists, case studies and portfolio featured on the company website: Magpie Marketing.
10+ years of articles and freelance writing contributions featured in my writing portfolio.
Recruited in 2009 to serve as executive director of an established nonprofit 501(c)(3) organization founded two decades prior, focused upon conservation, stewardship and environmental education fore more than 4,000 children annually. The camp and conference facility on 500 acres included extensive facilities and twenty four staff.
Responsibilities included operations, staff leadership, internal and external communication, grant-writing, fundraising, programming oversight, new business development and reporting to a board of directors of eighteen community and company leaders. Annual operating budget: approximately $1 million. Charged primarily with raising money, raising awareness and being a change agent for an organization which had become stagnant.
Focused predominantly on implementing short and long-term strategies, improving staff morale through team-building and development, identifying new funding sources, upgrading external communication and public relations, addressing immediate safety and disaster preparedness concerns, establishing new programs and extensive community partnerships.
Executive Vice President (2006-2009)
Directly responsible for the vast majority of the departments within the chamber, reporting directly to the CEO. Specific areas of ownership included economic development, marketing and public relations, corporate partnerships, innovative programs, social media, press relations, sales and memberships, tourism information center and customer service. Supervised 10 immediate team members with oversight for all 24+ staff.
Key involvement in projects such as major grant writing and donor cultivation, regional job fairs, the development of a regional emerging leaders program and special initiatives such as a unique partnership with Sam's Club to provide relocation and on-boarding assistance to recruit the best and brightest for high level positions in Bentonville. Served as the chamber's key liaison to Sam's Club in the development of collaborative programs to engage clubs nationwide with local chambers of commerce for mutual membership development and retention.
Executive Director, Rogers Convention & Visitors Bureau (2002-2006)
Initially hired within Rogers-Lowell Area Chamber of Commerce to run the city advertising and promotion commission, collecting 2% revenue from all hotels and motels within city limits and serving as the city's first tourism director. Eventually transitioned into a leadership role with the chamber and hired a replacement CVB director. Managed approximately $1m in taxpayer funds and served as the primary representative for the city of Rogers at trade shows, conventions and recruiting trips throughout the nation. Responsible for national advertising placement, media buys, editorial and marketing materials.
Served as the primary point of contact for establishing corporate partnerships between companies throughout northwest Arkansas and the agency. Cold called, built partnerships, established and maintained guidelines, recruited company staff members to mentor children and handled public speaking engagements on behalf of the agency to cultivate support and share the brand's story. Supported the organization's primary fundraiser with outreach, marketing and public relations initiatives. Handled a casework load including client home visits and matching children from at-risk, predominantly single parent homes with mentors from the business community.
NEW (Network of Executive Women) - NWA Chapter
Northwest Arkansas Emerging Leaders (NWALead.com)
Women's Foundation of Arkansas (WomensFoundationArkansas.org)
Arkansas Women Bloggers (Arkansas Women Bloggers)
Benton County Nonprofit Alliance
Past activities and involvement:
Completed the United States Chamber of Commerce Institute for Organizational Management, an annual continuing education program with courses in management, marketing, finance, strategy, long-range planning, operations, economic and community development.
Graduate coursework in pursuit of MBA (incomplete), 2007 - 2009