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Work History

Aug 2010Present

Multi-Media Journalist

Serve as on-camera host and content creator for a variety of outlets, including: 

  • Koffeehouse Music/Sundance – Music host – Park City, UT & online 
  • Triple Option Podcast – Co-host – Online/Nationwide
  • Edgehogs.com – X-Girl/College Football – Online/Nationwide
  • HiPodGames.com – Football Anchor – Los Angeles, CA
  • 2011 Maxim Hot 100 – Los Angeles, CA
  • 17th Annual Race to Erase MS: Sky Showbiz – Los Angeles, CA
  • ESPN Magazine/Sony: Revenge of the Jocks – Los Angeles, CA
  • *Finalist – 2011 KTLA Guest Sports Anchor Contest

Responsibilities include:

  • Identify newsworthy stories; write and edit scripts for on-camera reporting; conduct live and taped interviews in-studio and in the field, including teleprompter reporting and hosting online shows.
  • Assisting editors/producers with video edits and seeing through to completion.
  • Draft and publish articles on respective websites to complement video assets. 
  • Managed personal and company social media platforms to build greater awareness for interviews, stories and projects, and increase social following.

Dec 2015Present

Contributor & Website Manager

SportsPR.com

Manage online news publication for sports industry professionals.

  • Led design and development of website launch; oversee ongoing management of news posts and design updates.
  • Interview industry professionals and ghostwrite profiles. 
  • Regular author/contributor of sports PR-related articles.
  • Shoot and edit interviews and behind-the-scenes videos. 
  • Oversee social media content development. 

Apr 2014Present

Communications & Content Director

PRO Sports Communications

Manage professional athletes, executives, organizations and non-profits within the sports industry. 

  • Oversee all aspects of planning, project management and implementation of communication & PR strategies, including but not limited to, written communications, digital/social media content, speaking engagements, event management, and crisis management.
  • Serve as Editor-in-Chief for national sports organization's print and digital magazine.
  • Spearhead content creation including blog posts/articles, videos and social media posts.
  • Manage creative teams including advertising, digital and production.
  • Conduct media training for athletes and executives.
  • Serve as lead spokesperson in critical media situations.

Feb 2013Apr 2014

Publicist/Manager

EAG Sports Management

Led marketing/public relations campaigns for high profile NFL and NBA athletes to build personal brand awareness on and off the field, with a focus on creating a foundation for post-career relevance and sustainability.  

  • Developed and executed a campaign launch for an NFL player's apparel line, including identifying and working with influencers for seeding, managing all photo shoots and overseeing creative material, website development/management, and more.
  • Served as spokesperson in media on behalf of athletes in crisis situations.
  • Managed social media accounts and implemented strategies to grow followers and engage with fans.
  • Planned and executed a variety of client events including book tours, football camps, and charitable activities. 
  • Secured and negotiated marketing contracts on behalf of clients.

Jan 2004Feb 2013

Senior Account Manager

Berbay Corp.

Served as outsourced Marketing/PR Director for professional service firms. 

  • Led marketing and PR campaigns targeting B2B and B2C audiences. 
  • Managed clients' outsourced agencies and in-house marketing teams, and led all internal and external communication strategies while directing creative for all content creation and marketing collateral.
  • Served as lead spokesperson in critical media situations.
  • Regularly published industry articles/blogs and videos for marketing and business development on behalf of Berbay Corp.

Education

19992003

Bachelor of Science, Marketing

Florida State University

Economics, Minor

Skills

On-Camera: Live interviews and teleprompter experience

Computer: PC and Mac

Programs/Online: WordPress, SquareSpace, Constant Contact, Adobe Suite (basic), SEO, HTML (basic), and all major social media platforms.