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To obtain a Sr. Director or Vice President of Marketing position in Greater Los Angeles at a consumer-facing company in the entertainment.or consumer products industries.


1.     New media savvy Marketing Executive with heavy consumer products
        marketing experience.

2.     Passion for driving sales revenue, building brand equity and creating consumer

3.     Outstanding track record from Who's Who of some of the best brand marketing
: The Walt Disney Company, NBC Universal, and Nestlé. 

4.     Marketing specialist (vs. generalist) of consumer marketing, brand |  
         management, digital marketing & social media, and advertising & promotions.

5.     Classically-trained, consumer packaged goods marketer with experience
         off-the-beaten path
in entertainment and on agency side.

6.     Cross-category success in licensed consumer products, TV programming, home
         entertainment, theme park, and food.  

7.     Results-driven, hands-on leader with experience running fully-staffed and one-
         person marketing department. I don’t just oversee & delegate.

Work History


(Digital) Marketing Consultant

  • Clients:  Darby Pop Publishing; Snack it Forward; David Corbett Productions; Sky Zone (Indoor Trampoline Park) Franchise Group; Sun-Mate Corporation; SMC Entertainment Group. 
  • Darby Pop Publishing: Overseeing marketing & promotions for independent comic book company.
  • Snack it Forward:  Served as Interim VP Marketing  
  • David Corbett Productions:  Serving as marketing advisor for start-up “next generation” media company; investors being solicited.
  • Sky Zone:  Contributed to company’s highest grossing month ever with social media campaigns in support of Sky Zone on “Undercover Boss” on CBS.  Generated incremental $2 million in sales revenue with company’s first national media campaign; this was 10% increase in comp store sales vs. prior year.  Increased website traffic by 40% and decreased bounce rate by 37% on with re-designed website.  Grew social media to 1.2 million followers across company’s social media sites: Facebook, Twitter, and Instagram.
  • Sun-Mate Toys:  Drove significant holiday sales on Jungle Book toys by setting up and developing Amazon webstore into the brand’s top-selling retail channel.  Supported Jungle Book toys with comprehensive digital marketing plan.
  • SMC Entertainment: Significantly increased website traffic on with re-designed website and Burger King promotion.  Quadrupled Facebook likes on Jungle Book with optimization, posts, social media plug-ins, cross-channel marketing.  Secured new business as global licensing agent of hot mobile games app studio; projected to be top revenue driver.

Vice President, Marketing & Interactive

  • Brands: Strawberry Shortcake;  Caillou; Richard Scarry; Johnny Test; CBS Saturday Morning Kids’ Block; Good Luck Trolls
  • Head of Marketing & Interactive department with responsibility for leading marketing organization including brand management, marketing services, sales support, and corporate marketing.  Reported to C-level executives.  Oversaw team of up to 6 direct reports.  Core member of Executive Leadership Team.
  • Rejuvenated American Greetings’ Strawberry Shortcake brand to $4 billion in worldwide retail sales by leading major global brand re-launch, including strategic oversight of licensing agents and global marketing plans.  This was the company’s #1 largest revenue stream.
  • Generated 88% increase in merchandise revenue from $2.6 to $5 million on Cookie Jar brands (Caillou, Richard Scarry’s Busytown, Johnny Test) by driving 360° brand development including toy launches, retail marketing, tie-in promotions, e-commerce, Facebook, mobile apps, mommy blogging.
  • Delivered 30% increases in TV ratings and only upward trend in network broadcast TV on Saturday mornings on CBS Saturday Morning kids’ TV programming block with “tune-in” marketing that included traditional advertising, watch & win promotions, digital marketing.
  • Generated $1 million in sales revenue and significant marketing value by securing and executing third-party licensed promotions (kid’s meals) with McDonald’s, Wendy’s, and Carls Jr.; branded food licensing deals with Kellogg’s and Litehouse Foods; and strategic partnerships with non-profits such as American Automobile Association, Alex’s Lemonade Stand Foundation, Produce for Better Health Foundation, 4-H.  
  • Oversaw digital marketing & social media, and launched websites, social media sites, e-commerce sites, mobile apps and digital marketing campaigns that drove consumer engagement and sales revenue.

Managing Director

CATAPULT MARKETING (Top 5 Promotion Agency)
  • Client:  Mars Pet Snacks & New Pet Brands, the world’s largest petcare manufacturer
  • Oversaw agency's largest client, Mars Petcare, including account/client management, promotion plans, program execution, and payout analyses.   Reported to president.  Oversaw 3 direct reports.
  • Drove agency’s highest annual retainer increase with 120% increase in number of annual marketing activities (from 26 to 57) and 71% increase in consumer promotion spending (from $10 to $17 million) on Pedigree, Temptations and Schmackos pet snack brands.
  • Drove 28% increase in client’s sales revenue (from $119 to $152 million) across Mars Pet Snacks/Treats brand portfolio with comprehensive consumer promotion plans, including branded entertainment with an extreme dog stunt show. 

    Sr. Franchise Manager, Disney Consumer Products

    • Brand:  Disney's Winnie-the-Pooh, the #1 most valuable character franchise in the world per’s annual “Top Earning Fictional Characters List.."
    • Responsible for strategically managing core brand, including business development in collaboration with sales, creative, retail and international teams; franchise plans/communications; sales tools; relationship management with Disney’s content divisions; and synergy marketing.
    • Drove double digit increase in global retail sales on a mature $5.9 billion Disney’s Winnie-the-Pooh business by developing and executing global strategic brand plans; providing brand stewardship on Disney’s Winnie-the-Pooh initiatives across The Walt Disney Company’s content divisions; and leading new licensed consumer product programs. 
    • Generated incremental merchandise revenue of $60 million on Disney’s Winnie-the-Pooh by driving Easter/Spring and non-Pooh licensed product programs based on secondary characters. 
    • Generated $4 million in sales at Target and Petco from new line of Disney Pets dog products.

    Sr. Brand Manager

    • Responsible for key rental titles within Home Entertainment Division and previously for Hispanic marketing within Theme Park division. 
    • Achieved record-breaking results on The Fast and the Furious home entertainment release with $75 million in sales in 1st week -- and biggest 1st week in DVD rental history with $6 million in rental revenue -- by developing a creative marketing plan that included DVD special features, multi-media advertising, auto promotions and MTV sponsorship. 
    • Doubled Hispanic attendance to Universal Studios Hollywood theme park by leading Hispanic marketing with fully-integrated marketing programs, general market overlays, in-park programs, special events, park discounts, beverage partnerships, and multi-media ad campaigns.

      Marketing Manager

      • Brands:  Raisinets; Goobers, Sno-Caps; Turtles
      • Served as business lead of profit centers that generated $94 million in sales.  Traditional brand assignment with P&L responsibility; and non-traditional “channel marketing” assignment on Nestlé’s candy brand portfolio in movie theaters.  Oversaw 2 direct reports and training for all Marketing Associates.
      • Increased sales of Nestlé’s “Movie Candy” brand, Nestlé Raisinets, by $10 million (from $24 to $34 million) by launching new flavor extension and pack type, Nestlé Yogurt Raisinets in stand-up bag.
      • Increased retail sales of Nestlé’s chocolate & confection brands by 10% (from $23 to $25 million) in movie theater channel by co-developing new go-to-market plan with menu of consumer-driven, co-marketing programs. 

        Brand Manager

        • Brands:  Kellogg’s Rice Krispies Treats; Kellogg’s “Single Serve” Portfolio
        • Served as business lead of profit center that generated $240 million in sales.  Led all brand activities including brand plans, P&L responsibility, cross-functional team leadership, new product/pack types, channel development, consumer engagement, and consumer understanding.
        • Led team that transformed Kellogg's Rice Krispies Treats into major snack brand by doubling retail sales to $1/4 Billion (Kellogg’s #1 revenue growth driver) and drove start-up of “Food Away From Home” business unit by re-launching Kellogg’s Rice Krispies Treats in Front End and developing all trade channels.
        • Drove impulse sales of Kellogg’s Rice Krispies Treats by investing $30 million marketing budget on consumer engagement activities, including multi-media plan that built in-your-face presence and ad creative for three TV commercials that built top-of-mind awareness.
        • Generated $60 million in sales on Kellogg’s Rice Krispies Treats by launching new candy pack types.  Fun-Size Bag became #1 selling new Halloween item; and King-Size Bar was awarded “Best New Snack Product” by Convenience Store News.


        Marketing Brands Consulting

        DiC/Cookie Jar Entertainment

        Catapult Marketing

        The Walt Disney Company

        NBC Universal

        Nestle USA

        Kellogg's USA




        University of Southern California
        • Major:  Marketing
        • Minor:  Consulting Services, Entrepreneurship


        California State University
        • Dean's Honor List
        • Awards:  Honors at Entrance


        • Michael is a savvy digital marketer that is pleasure to work with and a team player. Jeff Platt, CEO, SKY ZONE FRANCHISE GROUP
        • Michael is an incredible marketer, strategist and a polished executive. He excels in strategic planning and brand development. Lisa Streff, SVP/Consumer Products, SMC ENTERTAINMENT GROUP
        • It (CBS Saturday Morning Kids Block) is an excellent marketing plan you have put together and it gives me a lot of comfort. It is balanced and you put together a number of smart items which should provide us a lift and build awareness. Andy Heyward, Chairman/CEO, DIC ENTERTAINMENT
        • You’ve been doing a great job! Your clients love you, you deliver strong consumer promotion plans for them, and you’ve been doing a great job coaching & developing your direct reports. Shari Brickin, EVP/Account Services, CATAPULT MARKETING
        • Michael is a strong strategist and brand marketer. He sees the big picture to determine long-term strategy and is able to determine the steps needed to execute flawlessly. Mary Beech, VP/Franchise Management, THE WALT DISNEY COMPANY
        • This (The Fast and the Furious) is a f**king awesome marketing plan. It feels big. Hilary Hoffman, VP/Marketing, UNIVERSAL STUDIOS HOME ENTERTAINMENT
        • I like working for you. You make me feel like a business partner instead of a subordinate. Rodney Brown, Brand Assistant, NESTLE USA