Worked solo and with a team of art directors to creatively solve marketing challenges. These executions included: banner ads, e-mail marketing, print ads, brochures, websites, direct mail, radio and corporate videos. Along with maintaining my creative duties, I was asked to jump in and out of the role of Creative Director and Project Manager. Additionally, I was responsible for presenting and selling all creative and strategic solutions to our clients.Achievements: • Helped project manage the biggest product launch for HMH/Detroit Diesel. This included over 50 promotional items that had to be concepted, executed and produced under a tight deadline.• Created award-winning campaigns for B2B and B2C companies that drove traffic to websites, moved product off shelves and made phones ring.• Developed new business materials, which included strategies, spec work and corporate bios. • Wrote, produced and managed the creation of a corporate video.
Recommendations from former bosses and colleagues:
Written by Mark Conachan, Creative Director, HMH in Charlotte, managed Becca at HMH:
“Now, many folks talk about so and so being an 'outside the box' thinker, and if that tired phrase means that someone every leap year brings a spark of originality, a unique perspective, fresh thinking or alternative opinion, well, I don't think Becca has even seen the interior of this box. I doubt she even knows the box exists. If the box is a native of Cleveland (sorry Cleveland), Becca must come from the Tsinghai province of China. Which is pretty damn far from the Buckeye state. So if you're a marketer, Becca can pull you out of that rut that has formed in the middle of the road leading to Yawnstown, hang a Batman turn and lay rubber all the way to Coolville (which, to be fair, is also in Ohio). Oh, she's also a great writer, voraciously curious and a can manage the bejesus out of a project. You should get to know her. I'm glad I do.”
Written by Shawn Kelley, Creative Director, HMH in Charlotte, managed Becca at HMH:
“Becca was an incredible creative partner to have. A researcher at heart, she dove deep into projects pulling out gems of information and insight that made our work stronger. She always had a wonderful energy about her that was quite contagious within the office and with clients. Writer, strategist, producer -- she did it all. And did it all well.”
Written by Brett McCoy, Marketing Manager, HMH in Charlotte, managed Becca indirectly at HMH:
“Being the new business guy, you learn to quickly sniff out the people that make your job easier. And from day one, Becca was my Go-To-Girl. I could put her in a room with prospective clients and she would not only befriend them, she would earn their trust and their business. We won a lot of new business when I was at HMH and a lot of it was because of Becca's help. With Becca, selling the intangible became easy.”