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Bernie Riley

  • Plymouth, Devon United Kingdom
  • +44 (0)7506 428148

Experienced Lettings Negotiator, sales and marketing, and new business development professional


Accomplished business professional with 12 years experience in all aspects of residential property management, leasehold law, and landlord and tenant law.


Letting Management

I am experienced in:

  • setting up viewings
  • showing tenants around the property
  • tenant vetting and qualification
  • preparation of tenancy/lodger agreements
  • Inventory preparation and review
  • meeting landlords
  • advising on rents
  • presenting viewings to private and social tenants
  • rent/full property management
  • liaising with 3rd party maintenance contractors
  • handling all manner of problems which arise with property
  • Efficient time management
  • Goal setting and review
  • Professional trained in consultative selling
  • Understanding of methods of prospecting for new business, landlords and tenants
  • Excellent communication skills
  • High level of experience presenting and negotiating new business, advising clients about the letting process
Property Law

I have a very good working knowledge and understanding of all aspects of legislative, regulative and compliance, including:

  • Landlord and Tenant Law
  • Leasehold Law
  • Contract and Common Law
  • Electric and Gas Safety
  • Health and Safety
  • Fire Safety
  • EPC's
  • Maintenance and repair obligations
  • Tenant eviction
Technical Skills
  • Accomplished in principles of strategy development, brand management, marketing communication, public relations, experiential marketing, and delivering performance to objective.
  • Skilled with agency management, guidance and optimisation of performance to objectives
  • Strong organisational. project management, planning, forecasting, and budgeting skills
  • Highly experienced in event planning and management
  • Adept with Microsoft Word/Excel/Outlook/Drive, Google Home & Office/Business apps, DropBox
  • Expert at Digital Online Marketing - Search Engine Optimisation (SEO), Pay Per Click Marketing (PPC) inc Google Adwords/Facebook, Facebook marketing, Pinterest, Twitter, Google+, Linkedin
  • Demonstrated mastery of 5 year planning, budgeting, testing and measuring, key performance indicators
  • Excellent communication skills
  • High Performing Team Development Skills
  • Strong and Productive Relationship/Partnership Building Skills
  • Ability to Think, Plan and Act Strategically
  • Good Judgment, Ethics, Integrity in Devising and Executing Business Solutions.

Work History

Dec 2003Apr 2015

Owner/Commercial Director

Emotive Events Ltd

Owner and Director.  Professional wedding and event management for private, public and corporate clients in Plymouth, Devon and Cornwall.  As Commercial Director I was responsible for performance and overall strategy of the company operations.  Achievements include:

  • average 60% year-on-year Revenue growth
  • implementation of Customer Relationship Management (CRM) and Online Cloud Accounting systems
  • securing exclusive agreements to provide wedding and events for Crownhill Fort and Plymouth Guildhall
  • event management and catering Plymouth Lord Mayor's Choosing reception,  catering for HRH The Earl of Wessex and Prime Minister David Cameron for Armed Forces Day, hosting the Archant Wedding Fayre, and worked with clients including EE Mobile, NHS, Plymouth College of Art, Plymouth University,   
  • large scale marquee hire remote site catering for private and corporate events
  • full Event Safety Planning & Risk Assessment of small (<500 guests) and large (>500 guests) scale events
Dec 2003Apr 2015

Owner/Managing  Director Ltd

Responsible for identifying and pursuing new opportunities for business development, sales and marketing strategy, and short and long term revenue growth strategies.  As Commercial Director I was responsible for brand design, digital and offline marketing.

  • Leading London Wedding Planners 2003-2008
  • 1st full-time professional wedding planning company in the West Country
  • Set-up, hosting and event management of the Wedding Matters Westcountry Wedding Awards, England's longest running wedding awards with 250+ wedding venue/supplier entries and 2,500+ votes.
  • venue consulting to many of Devon and Cornwall's leading wedding venues
  • Design, planning and coordination of luxury high end weddings
Dec 2003Apr 2015

Property development, investment and management

Property portfolio owner and self-management

Market analysis, property valuation, rental valuation, negotiating, financing, renovation, refurbishment, property management, leasehold management, property lettings. 



Professional Certificate in Management

Open University

An internationally recognised professional qualification for managers and open access qualification for the Open University MBA programme.

  • Managing organisations and people: communication, decision-making, problem-solving, planning, controlling, monitoring, evaluating, information processing.  The human resource cycle, motivating people, leadership, working in teams, recruitment, induction, performance and staff management.
  • Marketing and finance:  analysis of the external environment, consumer relationships, market research, product/service analysis, price/promotion & delivery, managing consumer expectations and satisfaction, financial planning and monitoring through budgets/cashflow/profit & loss.

Diploma of Financial Planning

Deakin University/Financial Planning Association of Australia
  • Risk management and insurance planning
  • Investment planning:  fixed interest, real estate, managed funds, derivatives
  • Wealth creation and retirement planning:  pensions, termination payments, income streams, social security
  • Taxation planning:  income, deductions, capital gains, fringe benefits
  • Estate planning:  estate assets, business succession, estate administration, powers of attorney and guardianship
  • Portfolio theory:  internation investment, investment styles, investment strategy
  • Financial Plan Construction and Review:  data gathering, needs analysis, plan preparation, implementation and review.

Bachelor of Business (2 years)

Southern Cross University

Accounting for Business, Microeconomics, Macroeconomics, Organisational Behaviour, Marketing Principles, Human Resource Management.