Work experience

Work experience

Sales and Marketing Professional

Intelle-agent Media East

·Excelled at concise and clear verbal and written communication.

· Displayed excellent knowledge in the market condition to aid in sales, along with product knowledge.

·Awarded top sales Executive for two consecutive year.

·Assisted in the design and development of training modules and instructional materials for all sales activities.

· Manage all day-to-day activities; duties including online advocacy, writing editorial, community outreach efforts, promotions, and IT department requirement implementations.

·Conducted market research such as customer questionnaires and focus groups.

Measured effectiveness of content, messaging, and other strategies in achieving marketing and communications goals.

Senior Marketing Specialist

Art in Code

·Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

·Closed new accounts as a member of business-development team, including a $200 K win with Beiruting and a $125 K win with Beirut municipality.

·Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

·Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.

·Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close the majority of major accounts.

Conducted training sessions in order enhance the effectiveness and efficiency of the message being broadcasted throughout all departments

Director of Marketing

Twofour54/ Jabbar Group

·Developed and launched integrated, multi-channel marketing campaigns that incorporated web and direct marketing that propelled sales from $1.4 M (2011) to a projected $3.0 M by 2013 year-end.

·Led market launch of 6 new products. Identified opportunities, researched new product possibilities, collaborated with development and engineering team and created campaigns generating $1.1 M in annual sales.

·Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.

·Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.

·Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

·Created online strategies based on results from web and media analytics for measuring incremental impact in unique visitors, content effectiveness, sessions/ visits, page views, search engine positions, and funnel analysis

·Responsible for a team of 5 Direct/Digital Marketers, along with 4 Sales specialists.

Conducted training sessions in order enhance the effectiveness and efficiency of the message being broadcasted throughout all departments



Biomedical Engineering

Dalhousie University



Improving Your Sales Skills

Toronto Training

The Power Within Conference

Anthony Robbins

Interpersonal & Effective Communication Skills

Toronto Training

The Causes and Management of Stress

Maritime training

The Art of Cognition

Art of Living

Supervisory Management Skills

Maritimes training

Google Adwords and Analytics Course


Chet Holmes “Ultimate Marketing Mastery

Chet Holmes

Master in Neural Linguistic Programming Practitioners Course

Matrix Training

Effectiveness of Vocal Power


Emotional Intelligence in the Work Place

Bee Hive

Neural Linguistic Programming Coach

Matrix Training

Presenting You (The art of Presenting Magically)

Matrix Training solutions

The Art of Leadership

The Art of Leadership