Bernardo Sousa De Macedo

Web Product Strategist / Entrepreneur


Hello, I am an entrepreneur, social entrepreneur and geek. I was born in Lisbon (the 2nd of December) I'm 31 years old.

So in short, I have worked in marketing and communication for seven years at IGMarketing (Interactive Global Marketing) and I was CTO at Go Find, Lda, Long Range Ideas Lda and Tux&Gill. I am also a speaker for social entrepreneurship and team motivation and creator of beautiful things that change the world. I have dropped out of high school because I was not prone to the educational paradigm and therefore I have maintained high standards in whatever I did, remaining open minded and highly optimistic.

I am also a speaker for motivation, social entrepreneurship and technology applied in the third sector, speaking in conferences for students and professionals of all ages.

I have came across so many different job roles, from CTO (hands on the code) to Marketeer, Business Analyst, We Product Strategist, Team Builder, Sales Man, Fundraiser and Volunteer for the Nonprofit Sector.

I am a native problem solver and I love analytics measure decisions. When I can't use analytics to base my decisions on, I use a fare approach in sensibility / intuition and strategy, measuring the pros and cons for every decision.

In short, I am usually considered to be very useful for large scale projects with small funding because (namely startups) and a great right arm to any management team.

I love volunteering, archery, horse riding, sailing, writing and photography.

Main Skills and Competences:

Tech side: PHP Programmer (Codeigniter Platform); MySQL Databases; HTML5, CSS3, SEO; Linux Server Management; REST API's; 

Business side: Team Builder; Public Speaker; Consultant; Sales; Performance Marketing; Strategist; Business Developer;

Work experience

Work experience
May 2014 - Apr 2015


Long Range Ideas, Lda -

I have developed the entire platform of

I was responsible about product and programming from bottom up the entire platform currently available online.

I was also responsible to keep the best standards in SEO and building marketing mechanics to attract more customers.

Skills applied: PHP, MySQL, Javascript, jQuery, Integrating realtime services (,, HTML5, CSS3 (with media queries for responsiveness) 

Mar 2007 - Aug 2014

Founder & CEO

Global Inpakt, SA

I have built and maintained, a platform to connect volunteers, donors, non-profits and socially responsible companies in a new, dynamic and interactive way: A Social Network for Good.

It included a Software as a Service to manage volunteering actions and donations, making it easier for non-profits to focus in what they do best: help the ones in need. Later on, I was responsible to build a team of 15 people from 5 different nationalities, expert in the various skills we needed (software engineering, marketing, finance, legal, PR, fundraising and digital story telling).

I was also responsible as the investors relationships which allowed me and my team to raise 550.000€ investment from one VC, Portugal Ventures (425.000€) and a Business Angel Association, BusyAngels / PNV Capital (125.000€) at a 1.250.000€ valuation.

Apr 2010 - Jul 2014

Member Board of Experts

doSomething portugal

I gave advices in the field of online social responsibility through in the board of experts at doSomething.

Main Skills: Strategist; Consultant; Public Speaker

Sep 2012 - May 2013

Technological Ambassador


I was responsible for the outside communication of Quidgest for the outside world. Building the bridge between the Marketing Department and the Research & Development Department. I was suited up to represent the company at corporate events.

I was also responsible for the new Quidgest website. Building the entire website in Wordpress and kept the multilingual modules that the company required.

I was also a team builder and motivator, so people came to me when there was a problem.

Main Skills: Team Builder; Public Speaker; Indirect Sales; Internal / External Marketing; SEO

Oct 2011 - Aug 2012


Tux & Gill

With the CTO role, I had the chance of building projects in the technological field for Tux&Gill clients (Banco Popular, Semapa, Vulcano). Having a constant technological research skill set, I needed to seek for solutions in the various fields of technology to serve our clients purposes.

Programming in PHP and MySQL for building dynamic websites; Creating interactive web banners (Skyscrapers and MREC's) in Flash, was also my role.

Video production is not my strength, but I could develop a couple of demos and presentations built with Adobe After Effects. I have also developed a very basic facebook application to celebrate Christmas at Tux&Gill.

Main Skills: Web Product Strategist; PHP; MySQL; HTML5; CSS3; Server Management; Photoshop; After Effects; Adobe Flash

Mar 2011 - Sep 2011

Founder & CTO


Head Hunted for Go Find, Lda while working as the Main Programmer at Easypay - Payment Solutions.
I was asked to build a replica of (acquired by Amazon) and so I have worked with a team of designers that built the interface and I applied the interface on a geo-referenced product search platform. All built from scratch using MySQL, PHP and MongoDB.

I have built the API's for the retailers, so their stock mechanism was able to ping our servers and update their existing stock on our platform.

Main Skills: Web Product Strategist, PHP, MySQL, HTML5, CSS3, Server Management

Mar 2010 - Mar 2011

Solutions Integrator / Software Engineer / Customer Support


I have optimized the easypay payment API's, allowing their costumers to receive data in the format they want: JSON, XML, JSONP, HTML or even a PHP array to be used with eval, allowing clients to build payment integrations in one afternoon instead of two weeks.

I was responsible to create the API's manuals and keep them updated and to make them formated in a common understandable way for the integrators.

Dec 1999 - Jun 2007

Solutions Integrator

Nupalinveste, SA

This was my first company. Nuno Machado Lopes decided to adopt me while I was still in high school. He saw potential in my atitude and he was the base of everything I believe.

Started developing the fist "Paradise Garage" Nightclub official page and soon I was requested to build the websites of other businesses from Nupalinveste, SA: Paradise Productions (event organiser), NML Agency (band management), Out There Records (a record label) and later started working as a "solutions integrator" at IG-Marketing - Interactive Global Marketing.

At IGM, not only I have developed all corporate branding, logo, website but I was also learning how to build 3D designs with 3D Studio Max for Windows. So I have build the drawings for events like: The Launch of BestRockFM Radio, Herbal Essences Beach Party, Festas da Cerveja, Bacardi Bat Beats, Heineken Thirst. I was using 3D to build photorealistic concept images;

Later on, the Social Network boom appeared in Portugal and we could not stay bellow the line. We moved and I was managing a team of software engineers to develop. - Brand Democracy, You Decide. part of the In one week we had over 10 million hits to our venture page, and about 70.000 registrations. We were awarded with the #8 viral marketing campaign in 2006 from MarketingSherpa (



Pedro Nunes

This high school was the last I was attending. Being motivated to start working for Nupalinveste, SA, I have dropped out. And it was the best thing I did in my life. When I have dropped from high school, this is when I really started learning...